LUFTHANSA: THE GERMAN GIANT

Authors Avatar

LUFTHANSA: THE GERMAN GIANT

Deutsche Lufthansa AG is the largest airline in Europe in terms of overall passengers carried (second is Air France – KLM), and the flag carrier of Germany. The name of the company is derived from Luft (the German word for "air"), and Hansa (after Hanseatic League, the powerful medieval trading group).

Corporate location

Lufthansa corporate headquarters is in Cologne, whereas its main base and primary traffic hub is at Frankfurt International Airport in Frankfurt am Main with a second hub at Munich International Airport.

Corporate feat

Lufthansa is a founding member of Star Alliance, the world's largest airline alliance. Star Alliance was formed in 1997 together with Thai Airways, United Airlines, Air Canada and Scandinavian Airlines System. Star Alliance has now 21 member airlines and 3 regional members.

The Star Alliance network swept up three prestigious awards as the "Alliance of the Year" in 2003.  Aside from the US and UK "Business Traveler Magazines", the coveted accolade was also accorded the world’s leading airline grouping in a study conducted by Skytrax, one of the world’s top market research companies in the travel business. All three gave the Star Alliance network top marks for its global network and seamless service on the ground.

How it all began

Lufthansa owes its origins to "Deutsche Luft Hansa Aktiengesellschaft" (renamed "Lufthansa" in 1933), which is formed from a merger between "Deutsche Aero Lloyd" (DAL) and "Junkers Luftverkehr" on January 6. The new airline inherits its crane logo, designed by "Deutsche Luft-Reederei" in 1919, from DAL, the blue-and-yellow house colors from Junkers.

History of the brand

The Lufthansa logo, an encircled crane in flight, was created in 1918. It was part of the livery of the first German airline, Deutsche Luftreederei GmbH (DLR), which began air service on 5 February 1919. The stylized crane was designed by Professor Otto Firle. In 1926 Lufthansa adopted this symbol from Aero Lloyd AG, which merged with DLR in 1923. The original creator of the name Lufthansa is believed to be F.A. Fischer von Puturzyn. In 1925 he published a book entitled "Luft-Hansa" which examined the options open to aviation policymakers at the time. Luft Hansa was the name given to the new airline which resulted from the merger of Junkers Luftverkehr AG and Deutscher Aero Lloyd.

Join now!

Key business strengths    

Lufthansa concentrates its activities on the core competencies of its five strategic business segments:

  • passenger business
  • logistics
  • MRO
  • catering  
  • IT services

Passenger business

The airline is the world's fifth largest airline in terms of overall passengers carried, operating services to 209 destinations in 81 countries. Together with its partners Lufthansa services over 410 destinations. It has the second-largest passenger airline fleet in the world, when combined with Lufthansa CityLine, Air Dolomiti, Eurowings, Germanwings, Augsburg Airways, Contact Air, and SWISS. The Lufthansa Group operates more than 400 ...

This is a preview of the whole essay