Luminus and the Marketing Mix. Luminus makes Big Chip LED light bulbs. These are special LED bulbs that are brighter and more efficient than the competition.

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Luminus and the Marketing Mix

The marketing mix is a business tool used in marketing to help determine a company’s product and brand offering. The marketing mix consists of 4 major groups, also called the 4 P’s because the 4 categories all begin with the letter P. The categories are product, price, promotion and place. Luminus has a specific marketing mix and is broken down like this:

  • Product: Luminus makes Big Chip LED light bulbs. These are special LED bulbs that are brighter and more efficient than the competition. They offer a 20,000-hour life span and reduce power consumption. The Big Chip LED was originally called the PhlatLight but later changed the name to Big Chip because of the large chip used for these LED light bulbs.
  • Price: The price of these LED light bulbs ranges by the products that they are used in. since luminus is a business to business company their products are usually used inside of other products as an OEM part. Luminus has worked hard to keep the costs down so they are also affordable so companies will choose them when considering an OEM LED.
  • Promotion: Luminus is a business to business company so they take part in B2B advertising. Luminus targets companies that make projectors, LED TVs, medical devices, and other companies that use LED lights in their products.
  • Place: Luminus is present in North America, South America, Europe, Asia and Africa. Their headquarters is located in Billerica, Massachusetts but have three forms of distribution in North America. Avnet Electronics Marketing, Digi-Key Corporation, and Mouser Electronics are all companies that distribute Luminus LED light bulbs. Other places around the world have specific distributors that work with Luminus.
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Suggestion on how to improve luminous products/marketing

Luminus has a very solid product at the moment and is an industry leader in almost all aspects of LED light bulbs. Since Luminus is already very far ahead of their competition the opportunity for improvement is difficult but also very important to keep in mind because the competition is never too far behind. Constant innovation is very important to Luminus because LED lighting is a relatively new technology and companies are getting closer and closer to perfecting it.

        One suggestion that our group has for Luminus is to improve the company’s ...

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