Management of Change

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Change can be caused by a huge array of different things and there occurrences depends what different externalities effect the business the most. Changes in trends and fashions have an effect on high end retailers but wont effect paper manufactures to such a great degree. Big trends however can effect all businesses, for example the current trend in cutting carbon emissions and tackling global warming is likely to effect almost every business in some way. Improvement in the quality of competition can also effect changes within a business. The economic situation of a country can mean that a business needs to reduce or increase production depending on whether the economy is reaching a peak or is in a trough. Government legislation banning certain production techniques or the use of certain substances in production can also cause change in a business. Furthermore, it might be a takeover that causes huge changes within a business.


Change affects all aspects of a business. Below is a list detailing what the effects are on a variety of different facets.

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Products – new technology needs to be incorporated into the product in order for it to remain attractive to customers and it needs to be updated so that it works with the most modern of equipment. Also, customers always want the most high tech products possible so it needs to meet their demands.

Market Research – need to be constantly researching in order to find out what the current trends are and how best to meet them etc. The business needs this otherwise it wont be able to compete.

R+D – needs to research into ways of meeting the demands ...

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