Mcdonalds Marketing Mix

The Marketing Mix and Its Constraints McDonalds - the marketing mix is applied to products in McDonalds in many ways: McDonald's are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald's spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield. Mc Donald's became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance. Product: Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research. However the customer's requirements change over time. To keep customers happy and the company up to date with customer's needs and wants, the company should monitor customer's preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time. The company know that items on the menu will vary in popularity. Their ability to generate profits will vary at different point in the products life cycle. All products

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Creative Product Promotion

Introduction In this task I have been requested to select a business of my preference. I have been asked to describe the promotional mix used by two selected organisations for a selected product/service. I have selected to analyse a company called Sony-Ericsson which is a global market leader with regard to electronics and the various marketing strategies they apply to the products they manufacture. The product that I will be looking into will be the Sony T630 mobile phone. The Promotional Mix Promotional Mix is the term used to describe a set of tools that an organisation uses to communicate effectively the benefits of its products to its customers. These tools include: * Advertising * Public relations * Sales promotions * Direct marketing * Personal selling * Corporate image * Exhibitions * Sponsorship I will now describe the promotional mix used in this campaign. Advertising This campaign is advertised on, billboards, and on the internet. Different types of advertising are aimed at different people. Advertising can reach a large and widely distributed audience. For example, this campaign is advertised on TV; therefore this campaign will be seen by a massive amount of people throughout the country. Also, billboard advertising maybe aimed at people who drive and when say for example you're driving home from work, your eyes might be drawn to this

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Describe how to identify the target market for your coffee shop.

Unit 10 A 2 P 2 Describe how to identify the target market Business Idea My business idea is the Coffee Shop, as the name suggests I would sell the coffee under the name "Coffee Paradise". The Coffee Shop would be a new creation, so completely new business set-up would be required, not replacing existing one or franchise. As I said my business name would be "Coffee Paradise", this will be brand new business. I do not want change some existing business into my paradise because the costs of it could be much higher than it's worth it even if some benefit of it would be somehow already prospering coffee shop. I want my business to be mine from the beginning and in this case I choose to set-up a new business from the foundations to make it exactly as I want it to be - look, place, staff. In order to find if my business is going to a success I have to assess the suitability of my product and whether the plans fit the situation I will put my business into. My coffee shop will be a small business, which will operate as a sole trader, so I have to think about what type of risk I will be taking by setting up the business. I also have to consider whether my plans can actually work in practice and whether I considered all the factors, for example: are the funds available or will my coffee shop be able to deal with the competition in surrounding area. Business Objectives The

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BTEC national Business Unit 1 P1

UNIT 1: Exploring Business Activity Deadline Date: 30th March 2010 As part of your ongoing training, your manager has suggested that you explore business activity. You are going to carry out an investigation into two contrasting businesses Tesco and the charity Children In Need. Outcome Activity 1.1 Pass 1 - I am now going to describe the type of business, purposes and ownership of Tesco and the charity Children in Need. Description of Tesco business activity Tesco is a UK Based International grocery and general merchandising retail chain. It is the largest British retailer by both global sales and market share. Based on revenue it is ranked third out of the global retailers. Wal-Mart (commonly known as ASDA) and Carrefour (a French company) are currently first and second. Originally Tesco only sold Food and Drink but now they have diversified into areas such as Petrol, Insurance, Clothing, Electrical Goods and many more. Description of Location Tesco is an international company based in the UK. Tesco branches are based in vari0us locations from the centres of towns to in the middle of high streets. Unlike other companies, Tesco have smaller stores as well as their big supermarkets. These small stores can obviously be installed in small local areas which provide an easier service for the public to use. As Tesco is an international business, it also has stores in

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McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.

Introduction In this assignment I will explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen. The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds. a) PESTLE analysis Marketers use PESTLE analysis to investigate the outside environment in which an organisation is operating. SWOT analysis A common approach by marketers is to use SWOT analysis to draw together all the evidence from the various analytical techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims and ultimately strategies or plans. Marketing mix The marketing mix provides an excellent framework for developing marketing plans. The marketing mix is considered to be made up of four parts price, place, product and promotion. Source: BTEC national business book 1, 2nd edition, etal David Dooley Now I will explain how marketing techniques have been used by McDonalds. PESTLE Political factors McDonalds have used PESTLE analysis to identify ways in which their business is affected by the outside environment in which a business is operating. PESTLE helps McDonalds to identify the political policies such as the national minimum wage and the amount of tax

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Marketing case studies - Asda and John Lewis

Marketing Task 2 meeting consumers' needs ASDA meet the needs of customers by providing a large Varity of products and services at competitive prices. The changing of products introduces new ranges, i.e. introduction of home furniture. ASDA understands what customers want and give them a range of products and prices to choose from. Keeping ahead of competition ASDA are continually advertising to promote new products and services, developing and introducing new ranges and continually identifying what customers want, offering value for money, monitoring the competition and providing customers with what they want. Communicating effectively with customers ASDA communicate effectively with consumers through different forms of advertising and promotion. This includes TV, adverts, newspapers, magazines, to support new promotions, catalogue for ASDA direct for convience, there website, in store sales promotion, signs, customer service desk and the employees that work within the store. ASDA promote the phones that they sell via all the above, offering special offers to encourage the customers to purchase them. Utilising new technology Customers can shop online ordering products from home delivery, including food, clothing and electrical etc. ASDA have utilized technology to improve performance, hence the global retailer. ASDA sell electric products, they have moved in to the

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How has tesco achieved Competitive advantage

How has Tesco achieved Competitive Advantage? Tesco is the largest retailer with over 1,878 stores and with 23.3 million square feet of retail space. The key to Tesco's success is the development of the retail estate where the low prices, high quality and experienced customer services has lead to continuing growth of profits. According to the Daily Telegraph's latest research Tesco now owns more than 30% of the grocery market in the UK. Tesco's started out in 1924, the name Tesco was not the surname of the owner (Cohen) but a collaboration of his tea suppliers "TES" and the first two letters of his name "CO", thus creating the name Tesco and making marketing history. Tesco has become the first UK retailer to get annual profits of more than £2 Billion. Tesco's overall turnover increased 12.4% to £37.1bn, with sales in the UK making up £29.5bn of that figure. Tesco's announced in 2007 that they had reached a £2.55 billion profit. Figure 1. Figure 2 shows just how successful Tesco is not only in the UK but overseas as well. Sir Terry Leahy, chief executive of the overseas expansion says that Tesco has only grown its profits by growing sales and making the stores more attractive. Tesco has expanded into countries worldwide shown in Figure 2, some of those countries that Tesco has had a large impact on are places such as Poland, Slovakia etc. Tesco regularly makes small

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SWOT AND PEST ANALYSIS OF DELL PLC

www.Dell.com Dell: History: Dell an American computer-hardware company based in Round Rock, Texas, develops, manufactures, sells and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals and certain other products. As of 2006, Dell employed more than 78,700 people worldwide. Formerly holding a substantial lead in sales of PCs and of servers, the company recently slipped behind Hewlett-Packard (HP) in these markets. According to the Fortune 500 2006 list, Dell ranks as the 25th-largest company in the United States by revenue. In 2006, Fortune magazine ranked Dell as No. 8 on its annual list of the most-admired companies in the United States. One publication has identified Dell as one of 38 high-performance companies in the S&P 500 which consistently out-performed the market over the previous 15 years. Mission Statement: Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: · Highest quality · Leading technology · Competitive pricing · Individual and company accountability · Best-in-class service and support · Flexible customization capability · Superior corporate citizenship · Financial stability Objectives: - To achieve

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Recommendations I would make to a small business considering setting up a website

Recommendations I would make to a small business considering setting up a website. . The website should have a simple name so that people can remember it such as Bullring and Amazon 2. The website should have labeled buttons/ link so that the user knows what to do or where to go next. 3. The website should be clear and easy to read and not have a font which is difficult to read. E.g. Amazon and Bullring have a simple font (Arial) this is easy to read and is also simple. 4. The website should be up to date with information so that when customers search the website they should have the current information. 5. If the website sells products then they need to make sure that they have the delivers planned such as how many drivers. 6. They will have to plan out so that when a user uses the website account for future references the website should remember. 7. They also should have at least 2 or 3 different languages translated; this will make it easier for customers from different countries. 8. You will need to have a team of employees to maintain the security of the website using software such as firewalls or passwords to make sure people can't hack into it. 9. The website should also have a help button so that if customers have a difficulty or problem they can get help. 0. You should check what and how much your competitors are selling their products for that you are

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