Business Communication Methods
Know how to communicate using appropriate methods The new employees at ASDA are having difficulties using and understanding how to use the electronic methods of communicating in the business. This is why I will create a table explaining how to use them giving the new employees training in how to correctly use this equipment. Electronic methods of communication in business Method (what is the method and describe in your own words why you would use it) Suitable Recipients (tell me 3 different people who would receive this electronic method and why you would send this method to them) E-mail - Electronic mail This is used for sending and receiving messages to other people, friends and family. This is a cheap way to get in contact with people and is even cheaper to send an email rather that to write a letter or to make a phone call. Emails can be sent to one another almost instantly and both the sender and receiver get a copy of he message which is useful for reference. Emails are easy to store because they are sent digitally making them easy to store to the users hard drive. I would use an email to contact my manager, other staff within the business and customers. I would send an email to customers with details of special offers or if a customer purchases online I will send an email telling them when they will be expecting their delivery. When sending an email I will
The world oil market is a Homogenous Co-operative Oligopoly. A broad definition of an oligopoly is a monopoly of many.
Name Class/ Teacher May 10, 2006 Oil Markets . All petroleum crude (oil) purchased or sold in the world is traded in three basic ways Spot Trading, Futures Market, and Contract arrangement. Spot transactions are on-the-spot agreements to buy or sell a single shipment at an agreed price. Since suppliers and buyers use these to bridge short-term gaps between supply and demand, spot market prices are good indicators of the supply and demand situation, rising prices indicating shortage and vice versa. There are spot markets for different products namely crude oil, heating oil, gasoline and so on, and for different regions such as Rotterdam, US Gulf, Singapore etc. Futures markets cover trades that are promises to sell and buy a consignment of oil of a specified quality, delivered at a specified place at an agreed upon price up to 18 months in the future. Very little, if any, oil changes hands physically in futures markets, these however, provide current prices and expected future trends and are more in the nature of financial transactions rather than physical trade in oil. The most important and active exchanges where such transactions take place are the New York Mercantile Exchange and the International Petroleum Exchange, London. Spot and futures prices are transparent, and are available on the internet and a host of other media sources and published weekly by the Energy
Virgin Atlantic marketing. When marketing , Virgin Atlantic use a wide range of marketing techniques. There advertising activity in the UK includes TV coverage , press , magazines, outdoor billboard, taxi sides , all of these feature their distinctive log
Marketing (Market Research) Marketing is any part of a company they need to find out what the target market is going to be , what the consumers wants. Marketing is a concept, where the customers are the most important part of any business. The business should always however put the customer first, as this is what keeps them loyal by finding out what they want. Marketing is a formal part of any business, the use of marketing is a vital technique for example advertising. The marketing process * Market research * Product development * Getting the price right * Getting the promotion right * Getting the product in the right place Market research - why? Many businesses will use market research; they will then go on to use this to: * Find the target market * Find the market for the particular product * Know what the consumer wants * Know what the consumer want to pay * Find out what features the product should have * Find the size of the market ( mass / niche ) * See if the market for the product is growing or shrinking. Virgin Atlantic has found this is what their customers want and put them into place by doing market research. Also through market research they have found who their customers are. The percentage of Virgin Atlantic's predominately travelling using upper class is males between 35-45 and currently earning £50K+ per year. Also their passengers
Business Report of A Marketing Mix
Business Report on a New Flavour of Ice-Cream For Baskin-Robbins Introduction We at Baskin Robbins have worked together to form our most well thought of product yet the new ice-cream flavour Choco-Berry Mush. In order to pitch our ideas to the board we have created a marketing mix to display our idea and how we plan to launch it. We conducted market research in the early stages of production our main method was the use of questionnaires. This is a sample of the questionnaire we used:- Baskin Robbins Survey on New Flavour Kindly fill in the Questionarre by circling your answer How old are you ? (1) 10-20 (2) 20-30 (3) 30-40 How often do you visit BR ? (1) Once a week (2) Three Times a Week (3) Three times a month (4) More Often What is your favourite current flavour ? (1) Chocolate (2) Vanilla (3) Coffee (4) Berry Rate our product. (1) 1/5 (2) 2/5 (3) 3/5 (4) 4/5 (5) 5/5 How much do you earn per month? (1) Below $5,000 (2) $ 5,000 - 10,000 (3) 10,000 + What is the climate like in your area ? (1) Hot (2) Moderate (3) Cool (4) Cold From our results we were able to assess that most of our customers are in between 10 to 20 years of age. Being that age the most percentage earn less than $5000. Most of our customers visit our branches once a week and the two most highly ranked flavours were chocolate
Business national Unit 4 D1
Evaluate the advantage to an organisation of employing suitable people to communicate information Introduction In order to operate efficiently, businesses need competent employees who can carry out their jobs professionally. Having staff of high calibre has many advantages (and vice versa). To execute their jobs effectively, communication is essential. This is especially needed between staff, customers and suppliers. This also applies for staff at the top of the hierarchy to the very bottom. Communication in Sainsbury's I have done previous assignments with Sainsbury's, thus I will evaluate communication with this company. Managers in the workforce must be able to create a good image for the company. Furthermore, they must also state what is required of new employees. When vacancies arise in the workforce managers must use effective listing skills when interviewing, in order to get the right person for the job. Well trained staff will be able to interact with customers professionally and good customer service increases the amount of consumers who return. To make sure that the newly appointed employees are happy, managers need to communicate with them on a regular basis. This can be done by meetings or even informally during the day. If managers fail to communicate with their employees, the probability of them leaving the job will rise. This would thus cause the
Describe the concept and principles of marketing
Assignment 1 - The Principles of Marketing P1. Describe the concept and principles of marketing Definition of marketing: Marketing is "The management process responsible for identifying, anticipating and satisfying customer requirements profitably." Taken from http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx Marketing is built upon certain concepts which make it so effective when promoting a product. There are 4 main concepts which make up marketing which are product, price, place (distribution) and promotion; otherwise known in business as the marketing mix. To build up your marketing mix businesses need to have an understanding of their customers. They need to know who their target market are, understand the customers wants and needs, know how to keep ahead of its competitors and stay up to date with what customers want as consumers wants and needs change all the time. Before marketing a product or service you firstly need to understand what the marketing aims and objectives are. Overall the marketing objectives and aims (if successful) should lead to sales. All objectives within a company should consist of SMART. Specific - State what has to be achieved e.g. Sales of a product Measurable - An outcome that can be measured. E.g. how many stores have opened? How much revenue has been made/lost? Achievable - Has the company achieved its goal?
Marketing-starbucks
Introduction Micro environmental factors The micro environmental factors are the forces close to the company that affect its ability to serve its customers. The factors are also known as the internal environmental factors such as the company itself, marketing intermediaries, its suppliers, customers ,competitors and publics which are within or close to the company that have an impact of the organization strategy. Macro environmental factors The macro environmental factors are the larger societal forces that affect the microenvironment. The factors are also known as external environmental factors such as demographics, economic, natural, technological, political and cultural which are the larger forces beyond the company's control. Organization background Starbucks Corporation is the premium retailer and well- known as the fastest-growing food and beverage company in the United States. The corporation was established in Seattle by three coffee aficionados in 1971. They started their business through purchasing high quality coffee beans, roasting them and sell the coffee to the customers. The performance of business was modestly at first stare; however, it was soon developed into few stores. The business was then continuing to expand after Howard Schultz joined the business by trading in the bulk coffee sales into retail coffee sales. Nowadays, there are more than 2,100
Marketing research for a new gaming console. My first marketing objectives are to find out who are my customers.
Market Research Objectives To be able to set you marketing objectives you need to clear about what market research is about. Market research is simply collecting data about a specific market through primary and secondary research. A company, firm, or a business could undertake market research to find out the possibility of a new product or service they are launching a success. Another reason for market research is to find how well their existing products are doing. Therefore, the primary objective of market research is to collect data for analysis. Analysis of the data will help determine the cause of success or failure of the product or a service. My first marketing objectives are to find out who are my customers. This is will help me target customers who are actually interested in the product. I need to find this out because it would be pointless, waste of time and money if I try to promote it to people who are not interested in my product. My second objective is to grow understanding through other business in competition with Microsoft. The two main businesses I will focus on are Sony and Nintendo. These businesses are in heavy competition with Microsoft for home entertainment products especially consoles. By doing this it will help me find, the business main strengths are weakness. Final objective is to increases customer awareness; Microsoft's aim is to get everyone
Mcdonalds Marketing Mix
The Marketing Mix and Its Constraints McDonalds - the marketing mix is applied to products in McDonalds in many ways: McDonald's are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald's spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield. Mc Donald's became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance. Product: Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research. However the customer's requirements change over time. To keep customers happy and the company up to date with customer's needs and wants, the company should monitor customer's preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time. The company know that items on the menu will vary in popularity. Their ability to generate profits will vary at different point in the products life cycle. All products
Rise and Fall In Oil Prices
Rise and Fall In Oil Prices Market Equilibrium Price and Quantity Equilibrium price is a price that is stable, no other forces act on it, where the planned purchases are exactly equally to the planned sales. If the price is higher than this point, some goods not sold, then there is an excess supply. To counter this prices will be cut to increase demand and the market will move back towards the equilibrium position. The net effect of all changes is for the market to move back towards the equilibrium position. Shift in Supply and Demand Supply is output that companies produce to try and match demand for that product. Supply will shift up or down depending on the market conditions. As prices increase supply will increase as companies try to make a larger profit, in most cases. Demand is the want for a product by a consumer. Change in demand can be positive or negative. A shift in demand will be a result of another factor external or internal which will result in demand levels increasing or decreasing. Own Price Elasticity of Demand Own price means the price of the good sold not taking into account substitute goods. Price elasticity is a way of describing how responsive the demand for a good is to a price change. Demand is elastic if responds greatly as price changes. Demand is inelastic if the response is small as price changes. Own Price Elasticity of Supply Own price
