Marketing Mix - Primary and Secondary Research
Microsoft NOKIA Principles Not a low price Not low Price Production Concept Windows Vista with new graphics attracts more people to buy it. Nokia N96 new functions attract its customers towards itself. Selling Concept Better quality and new in the market. Local people pay for the higher quality. New technology, Stylish smart phone. Customers pay for the model and quality. Product Concept Better graphics than windows XP and earlier Windows operating software's. More attractive applications such as 3D Sat-Nav and Wi-Fi. Technology Concept Satisfy customer's needs by offering product at suitable price. Also make customer happy from the product. Attract young teenagers by offering new technology in the phones. Nokia does this by advertising in Newspapers, Internet, and TV. Marketing Concept Apple, Adobe, Lunix etc. Sony Ericsson, Motorola, Samsung etc. Competitors $60.420 billion €50.722 billion Revenue Microsoft is a registered multinational computer technology company. NOKIA is registered multinational communication company. It is also a trademark company. Aware of legal, Social and ethical constraints Computer Stores. People with A, B and C class. £150 - £200. TV and Internet. Mobile Phone Shops. People with B, C and C, C class. £429.99. TV, Internet and News papers. 4Ps Place People Price Promotion. Windows is a
My purpose of this report is to develop a new marketing strategy for HFS Ltd and to solve their existing problems with the decline in their profit over the past few years. I am aiming to create a new product for Health Food Snacks Limited to revive the bu
Stephen Olasupo Unit 3 Investigating Market January 2010 Part 1 - Purpose/Aim My purpose of this report is to develop a new marketing strategy for HFS Ltd and to solve their existing problems with the decline in their profit over the past few years. I am aiming to create a new product for HFS to revive the business and increase profit. Their current marketing strategy has obviously failed or not turned out how they would have preferred because a company with a solid strategy knows where it is going because it is able to plan ahead. Ultimately I will need to generate a new marketing strategy. I am Emmanuel Oparah. I am 18 years old and I live in Tottenham, north London. A few months ago I completed my A Levels at Acland Burghley School. I took Business, ICT and Media and achieved A Grades in all. Instead of going straight to university, I have decided to take a gap year to be of assistance to my uncles business, Health Food Snacks Limited (HFS Ltd).This will allow me to put the business skills I learnt into practice. I have understood that an aim is a general and long term target. It is a statement of purpose. A companies aim shows why the company is even is business. Objective a more specific short term targets that firms specify when working towards their main aim. They are constrained and measurable. Objectives must be S.M.A.R.T S - Specific They have a strict
Marketing Travel and Tourism products and services
Unit 5 (P1) Marketing Travel and Tourism products and services In this assignment I am going to write about factors that affecting the marketing by giving examples in travel and tourism organisations. Definition of marketing The definition of marketing is that the progression of planning and executing the beginning, pricing, promotion, and giving out of ideas of products, organisations, and events to create and maintain relationships that will satisfy individual and organizational objectives. These are the factors that affecting the travel and tourism industry: * Company ethos * Consumer protection * Standards of practice * Political * Economic * Social * Technological Company Ethos Company Ethos is one of the main factors that could affect the marketing of travel and tourism organisations including British Airways. All market actions in British Airways are being done by good enough for ethical and moral standards. It is important that the organisations should now respect the customer's religion and background and they should not prejudice against them. An example for ethical and moral standards in British Airways is that they stopped their staff from wearing visible religion symbols. Company Ethos can also include environment as well. There are some companies that obtain the main beliefs of green tourism and they promote holidays that does not harm the
Mark Warner Marketing Plan
Mark Warner Marketing Plan 4/19/2009 Marketing Applications Table of Content Executive summary p4. .0 Introduction p5. .1 Travel Industry p5. .2 Current Economic Climate p5. .3 Buyer Behaviour p6. .4 Mark Warner's Target Demographic p6. .5 Mark Warner p7. .6 Mark Warner's Current Consumer Awareness p7. 2.0 Popular Holiday Destinations p7. 2.1 Domestic Tourism in the UK p8. 2.2 Popular Duration of Over-Night Stay p9. 2.3 Demand for childcare/single parent families p9. 2.4 Current Strengths p10. 2.5 Current Weaknesses p10 2.6 Current Opportunities p10 2.7 Current Threats p11 2.8 Ansoff Matrix p 3.0 Potential Product Innovation within Europe p 3.1 Product p 3.2 Summer Holidays p 3.3 Winter Holidays p 3.4 Price p 3.5 Place/Distribution p 3.6 Promotion p 3.7 Cost p 4.0 Potential new product launch p 4.1 Marketing/Advertising Plan p 4.2 SMART p 4.3 Cost p 4.4 Budget p 4.5 Revenue p 5.0 Marketing Plan p 6.0 What if Scenario p 7.0 Conclusion p References p Appendix 1 Executive Summary Mark Warner is a holiday operator specialising in providing a range of luxury holidays for
With Reference to Two Examples, Explain How and Why the Marketing Mix Will Vary From Product To Product.
With Reference to Two Examples, Explain How and Why the Marketing Mix Will Vary From Product To Product. One example would be to compare the marketing mix of a mobile phone and of ball-point pens. For mobile phones the quality of the product is very important as the consumers buying these goods based on the quality of the good. This is because as the mobile phone is a technological gadget for which people crave only the best and the newest technology, consumers will buy mobile phones taking into regard the quality of the product alone. Though, the same is not true for ball-point pens, as most consumers generally do not regard quality as the main selling point of the good, as this type of good is generally inexpensive and common. Thus people take into account the quality of the product more for mobile phones rather than ball-point pens. The promotion of a product such as mobile phones is very important, as things such as advertising and special offers can persuade people to buy this certain phone over another. As advertising can influence people into perceiving one phone better than another, the advertising of phones will affect the sales. As people generally will not buy a phone which they have never heard of or seen before, as they cannot recognize and relate to the product. Also, special promotions and offers will help sell a mobile phone, as people could be influenced
UK Housing Market
The UK Housing Market Saidul Amin 12LT To what extent do factors related to the housing market actually affect supply and demand of houses, and in turn, house prices? The housing market is a very large market in the U.K. It is also a very important market, as it can change the lives of many people living in the U.K and possibly even other countries. If house prices were to suddenly fluctuate, this could mean profit for some, however this could mean a total disaster for others, especially those who may be looking to get onto the "property ladder" and buy their first home/flat. There are many factors which influence the housing market in the UK. These can be split up into two main categories; demand and supply of houses. The term demand means "the want or desire to possess a good or service with the necessary goods, services, or financial instruments necessary to make a legal transaction for those goods or services." Demand can increase if there is an increase in real income, as people would have more money to spend as they are earning more, therefore more people could afford houses. However if inflation was to increase then people would not necessarily be any better off to buy more houses or bigger houses, as house prices would also increase. If interest rates were to decrease then this would increase demand as this would reduce the cost of having a mortgage. Interest
S.W.O.T. Analysis, P.E.S.T.L.E Analysis, Product life cycle and Porters Competitors Analysis for Sainsburys.
M2 Analytical Techniques For this assignment I will compare the analytical techniques used in supporting marketing decisions. To show a better understanding of this assignment I will be linking the analytical techniques to 'Sainsbury's' and discussing how each technique could be useful or useless to what the company is trying to achieve. The analytical techniques that I'll be discussing are S.W.O.T. Analysis, P.E.S.T.L.E Analysis, Product life cycle and Porter's Competitors Analysis. Sainsbury is a leading UK food retailer. The company has many different divisions such as Sainsbury's Supermarkets, Sainsbury's Local, Bells Stores, Jacksons Stores, Sainsbury's Online and Sainsbury's Bank. The company's objective is to make the company reach its full potential and therefore provide shareholders with good, sustainable financial returns. They aim to ensure all colleagues have opportunities to develop their abilities and are rewarded for their contribution to the success of the business. Sainsbury's sells £6bn of British food every year. The company works closely with small suppliers to expand the range of local produce wherever possible, and has a network of over 3,500 local suppliers. SWOT Analysis Strengths • In recent years Sainsbury's has been able to increase their turn over and boost profits, this means that the companies new tactics are working even though the
Outline a marketing plan
Assignment Within this assignment I will outline a marketing plan which I have developed Charlys Restaurant, as part of my work for a local consultancy firm. The objective for Charlys is: to open an area within the restaurant which can be used for children for children to play and also for birthday parties by summer 2008. To achieve my objective I am going to have to do primary and secondary research into the want and need for my market plan. I am also going to have to look at a number of things: * The 7 P's * The SMART objectives * The SWOT analysis Overview of Charlys Restaurant Charly's restaurant is a privately owned business which has been running for 18 years (1989) in Coleraine. Since then the owners have opened a number of restaurants with different themes and styles including another Charlys which has recently been opened in Bangor in 2006. The owners of the restaurants are Brain Smyth and Lynda Coulter who have been in business together for 25 years. The restaurant is in Coleraine on Newbridge road which is the main road into Coleraine from Belfast. Charly's is already a family orientated restaurant with the emphasis on American dinning and the whole family having an enjoyable dinner together. This is also reflected in the price within the restaurant, meals and drinks are priced within the budget of there customers in the Coleraine and Bangor area.
Waitrose: Swot Analysis
Waitrose is operating as a grocery retailer in the UK market. 'Retailing is an activity of enormous economic significance to most developed nations. In Britain, 2.5 million people are employed in retailing, comprising 10.5 percent of all employees (National Statistics, 2001a) [...] In spite of its scale and importance, the retailing industry was not initially at the forefront in embracing the marketing concept. Manufactures of fast-moving consumer goods were playing this part. It is only in the last two decades that many retailers have taken an enlightened and proactive approach towards their management activities. In the competitive environment of the retail industry it has become increasingly important to know all tricks of the trade. Competition has intensified yet Waitrose always opts to play fair and provide quality products. Undifferentiated marketing - Sometimes referred to as mass marketing the firm may decide to aim its resources at the entire market with one particular product. Coca Colas original marketing strategy was based on this form. One product aimed at the mass market in the hope that a sufficient amount of buyers would be attracted; although there are now changes in their product line to cater for growing dietary and caffeine free needs of consumers. Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone.
Marketing analysis of a London tourist attraction - Somerset House.
THE BRIEF What is marketing? Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. This is what Somerset house wants. I have been asked by a marketing agency to produce a marketing strategy for Somerset house's new or existing products. In order to produce a marketing strategy I had the opportunity to visit Somerset house where I was briefed on there existing marketing strategies for there existing products. The products include the ice rink, Gilbert collection, Courtauld gallery, Hermitage rooms 3 shops, 2 cafes, and a Restaurant/Bar. Ice rink This year was Somerset house's second annual ice rink opening in the spectacular setting of the courtyard, the rink is London's most beautiful open air skating outdoor rink covering an area of 700 square meters. It is open from the 5 December to 20th of January. This attracts a large audience of young people and increases the chance of people visiting the galleries. Gilbert collection The Gilbert collection of decorative arts is one of the most important gifts ever to be made to the British nation. The collection comprises some 800 works of art and was formed over the past 35 years by Sir Arthur Gilbert. Magnificent European silver, spectacular gold snuffboxes and remarkable Italian mosaics can be found in the south building at Somerset house. Courtauld
