Thorpe Park Marketing Mix
Contents Page * Introduction * Market research * Questionnaire * Results * Market research analyse * Marketing Mix * Product * Price * Promotion * Place * Recommendation * Conclusion and issues for the future Introduction During this project I am aiming to produce a marketing strategy to increase the number of visitors to Thorpe Park. Thorpe Park provides a fun packed day for the whole family with a wide range of rides from fast to slow, big to small. Not only do they have thrilling and breathe taking rides but also a wide variety of food restaurants and snack bars ready to cater for all your needs. In order to produce an effective marketing strategy I will use market research. This will help me find out various information such as what type of rides people want, why people visit Thorpe Park and what would persuade them to attend the park more often? I will also research the local competition in order to make Thorpe Park the most appealing to potential customers. I will do this using benchmarking as it will show what Thorpe Park are doing wrong but also what they are doing right. This will allow them to improve their products and customer services. During my market research I could use both primary and secondary research as they would enable me to gather information through things such as the internet, questionnaires and newspaper articles. Different types
A subsidy is a grant given by government to encourage the production or consumption of a particular good or service.
TOPIC 2 A subsidy is a grant given by government to encourage the production or consumption of a particular good or service. (Anderton, 1999, P70) Subsidy, along with taxation, is known as an important form of government intervention in the market. Subsidies, for example, could be given on essential industries as housing and salt. Alternatively, they may be given to firms that employ disadvantage workers, such as people with disabilities. Governments may also subsidise firms to protect domestically produced goods in competition with imported goods. A subsidy will lead to a shift in the demand or supply curve, in turn this will affect the market equilibrium price level and equilibrium output of a good or service. The effect of a subsidy is depends on which side of the market, for example, buyers or sellers, is subsidised. The benefit generated from the subsidy will also be shared between consumers and producers according to the price elasticity of demand and supply. P S1 A1 S'1 B1 C1 D1 Q E1 F1 FIGURE 1 First, if the subsidy is paid to the producers, producers will have the incentive to supply more at any given price, because the subsidy indirectly reduced the cost of production. In this case, as shown in Figure 1, it will lead
The Chancellor of the Exchequer proposes an increase in taxation of alcoholic spirits, except beer and wine by 2%. - Write a 1500 word essay analyzing the impact on the groups likely to be affected and whether you think the representatives have a strong c
The Chancellor of the Exchequer proposes an increase in taxation of alcoholic spirits, except beer and wine by 2%. A number of protests are made from various groups, amongst which a group of local representatives from Scotland arguing that Scotland is exempt of the tax. They approach you for an informed opinion. Write a 1500 word essay analyzing the impact on the groups likely to be affected and whether you think the representatives have a strong case. Tax is a useful policy instrument used by a government and affects people's lives in many ways. This devise for the government is an efficient way to raise revenue.(David Begg, 1994.) This tax proposal put forward by the Chancellor of the Exchequer is a normative statement, prescribing a tax increase of 2% on alcoholic spirits. Controversy is expected with this proposal and this taxation is already being questioned by some Scottish people. This proposal would have a great impact on the nation especially since it is taxing a good that is sells so well in the country. Many different sectors of society are affected by this proposal, therefore I must analyse what the effects of a 2% tax increase proposal considering all the varying sectors of society. Primarily, it is clear from this proposal that a 2% tax increase will definitely affect the alcoholic spirits market immensely. Consequently, this taxation will have an impact on the
Pizza Pan is an Australian company who has developed two new styles of frozen pizza. They are planning to promote these in Malaysia. Marketing goals and the marketing mix.
) To outline possible marketing goals for Pizza Pan in promoting these new products Pizza Pan is an Australian company who has developed two new styles of frozen pizza. One of the pizzas is a light-cheese, single-size and whole meal pizza whereas another pizza favor is a jumbo, topping-plus pizza. Since Malaysia is a multicultural country and is on its way to the rapid changing society which is surrounding with the hyper-competitors. Therefore, Pizza Pan Company is considering undertaking a promotional campaign to market these new varieties in Malaysia. In order to promote the Pizza Pan new products, the company has to plan ahead the marketing goals. One of the marking goals is becoming the market share leader of frozen pizza products amongst its other competitors. For instance, during the first promotional of the new products, the Australian company is targeting the sales of RM2 billions for the frozen pizzas with low price strategy to gain the market share during the growth of life-cycle. Another marketing goal is creating consumer awareness. The company is aiming of leveling up the 70% of product awareness amidst its competitors. The company would be beneficial from a growth in new customers who are turned into long-term customers. In turns, the sales of the new products can be increased due to the reason of the good brand image is setting on the minds of consumers and
In this essay, I would like to analyze the kinds of information market prices convey and why this information is important for the efficient allocation of scarce resources.
In the modern world, the world economy is a mixed economy of which free-market economy is the greater part. The price system is a fundamental and significant mechanism of it. It is the price system that enables people living all over the world to cooperate while each one goes after his own interests. That is because everyone goes about his own business with the information he gets, and in standard models, information is only transmitted through market prices. So it is very clear that, in current economy, market prices have a very particular informational role. In this essay, I would like to analyze the kinds of information market prices convey and why this information is important for the efficient allocation of scarce resources. First, let me take a true thing for example. In 2001, the conference of APEC was taken place in Shanghai. Besides the contents of the conference, it was very interested in by the reporters that all the government leaders from different countries who attended the conference wore the clothes in the style of Tang Dynasty. After the conference, in became a fashion to wear the clothes of this style in China, even all over the world. That means there was a great increase in the demand of these clothes. Then, the clothes shops would need more these clothes to sell, so they would order more from the clothes factories. To satisfy the demand of the clothes,
Coca-Cola Marketing
Along with all of the new terminology, new techniques, and new twists the Internet has brought us, it has also opened opportunities for misguided notions about the definition of marketing. While the above definitions describe different facets or definitions of related terms, they do not convey the much broader process that is truly marketing. By taking a look at some dictionary and trade definitions of marketing we can get a better feel for what marketing is truly about: * American Marketing Association Definition The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing plays an important part in ensuring the products consumers want are readily available. The Chartered Institute of Marketing's definition provides a clear picture of the activities involved. We can describe marketing like: ' the management process responsible for identifying, anticipating and satisfying the customer requirements profitability.' It is a management activity because it requires continuous information gathering, analysis and evaluation in order to make decisions. The information collected should help Coca-Cola Company identify customer requirements. But it is not sufficient to find out what customers are thinking and doing now; there is a need to
Flow chart shows the distribution chain for liquid milk from the cow to the consumers.
MARKETING MANAGEMENT ASSIGNMENT Student : TUAN NGUYEN DINH TASK 1: a. McDonalds' is one of the most famous brand in the world. In 1974, McDonalds' opened its first restaurant in UK. Today more than 2.5 million people in this country place their trust in McDonalds' everyday. When somebody tells you the name McDonald's, you will think immediately about a hamburger. Distinctives: The name is McDonalds'. That is the name of the original manufacturer in American , and nowadays, that name is spreading over the world with thousands Hamburger shop. The symbol of the brand is the letter " M ". "M" is the initial of the name McDonald's. The slogan of this brand is showed underneath the letter "M" : I'm lovin' it. Supportive: When you see the "M" in anywhere, you are sure that that place related to McDonald's. It means the name and the symbol of McDonald supported to people the ideas about the product of McDonald's. " I'm lovin' it " tells to people about the feeling they will get when they use that hamburger. The company can use the word "like" instead of the word "love" but they did not do that because they want people know that is not only the feeling of satisfy but also the passion. Acceptable: McDonald's is a powerful brand and it has high brand equity. The McDonald brand enjoys a high level of consumers brand awareness and loyalty. Somepeole say that they know the
Discuss the importance of ethical considerations when carrying out research on humans.
Discuss the importance of ethical considerations when carrying out research on humans. Ethical considerations are an important part of research. In the past, experiments have been carried that were considered to be unethical, for example a famous experiment of Kraft Ebbing in 1897. In his early work, Krafft-Ebing inoculated general paresis patients with syphilis (Pennington 2002 p.497). Since they did not contract the disease, he concluded that they must have had it previously, developing immunity. In this fashion, Krafft-Ebing demonstrated the link between syphilis and general paresis. These experiments harmed participants. Today, guidelines that outline ethical considerations that need to be observed exist. The four main areas for discussion in ethical considerations are: consent, deception, debriefing and society vs. the individual. Ethics are defined as the system of moral values or the way that right is distinguished from wrong. The British Psychological Society (Cardwell 1996 p.258) sets out ethical considerations that include the need to protect participants from harm and the need to gain informed consent from the participants. Anonymity must also be protected and the option to withdraw from the experiment must be allowed throughout. If ethical considerations are followed it adds credibility to the research carried out. Good research stems from mutual respect between
The aim of this paper is to understand the effect of macro environment on the operations of McDonalds in United Kingdom and the influence it has on its future operations.
MANAGING MARKET ENTRY AND SUSTAINABILITY - MCDONALD'S INTRODUCTION McDonald's had been a reputed brand across the Atlantic Ocean in the United States of America since it was launched in the year 1940 when they opened their Bar-B-Que in California. Then the company grew rapidly in the United States and in the year 1974 McDonald's entered the United Kingdom with the opening of its 3000th store and the first in the United Kingdom this store was opened at Woolwich in South East London. And it had been successful in its operations in the United Kingdom since then by adding up close to two thousand five hundred stores in due course of time since their entry (www.mcspotlight.org). AIM The aim of this paper is to understand the effect of macro environment on the operations of McDonalds in United Kingdom and the influence it has on its future operations. MACROENVIRONMENT Let us understand the macro environment in the United Kingdom from a fast food industry point of view. The analysis would be carried out using the PESTEL as proposed by Francis J Aguilar who discussed the concept in the earlier form which only contained the first four parts namely PEST. However, during the course of evolution further two terms were added to provide a complete analysis of the macro environment. PESTEL stands for Political, Economic, Sociological, Technological, Environmental, and finally Legal
Unit 1 Marketing Proposal: A01
Unit 1 - Marketing: A01 Task 1 - Marketing objectives Marketing objectives are important to all business in order to be successful. Business must know what the consumers need and they must ensure that the goods and services support the customer's needs. To attract customers to the business, quality products must be created and customers must be satisfied with the result. Marketing also if marketing is carried out successfully it will increase the profit of the business and make them more likely to become successful. There are marketing objectives in businesses that must be fulfilled in order to be successful: * Discovering the needs of consumers to make sure that a quality product is produced means that the business must first find out what kind of products the customers want before they can start creating and selling them. When creating the product it must also be what the customer desires. So business must be creative and For example when Nike design products they must first know what the consumers want such as professional athletes in football they will require quality football boots so they are able to compete with everyone and play at the highest Level. They then must work on creating a boot that would support the player's abilities and help them perform better in games. If they can do this then would also attract more customers and help them increase profit and market
