Applied Business Studies

In this section of my work, I will be investigating how to start up a business, and looking at flaws in the process of setting it up. As well as looking at the range of problem that may occur along the way, I will be looking at how to keep up with the maintenance of the business, along with its finance and reputation. I will now go on to the process of choosing my business name, and talking about the pro's and con's, and if it would be suitable for the business that I am doing. First off, I need to decide what type of business I am doing, whether it is a hair salon, a football store, or even a café. Initially, I looked at what businesses are already set up in my local area, which is Flintshire. I researched and found out that there are many café's, sport shops, hair salons, and many other retail stores. I need to pick a business where it would be 'unique' and stand out. The business that I have decided to do is a theatre based business, and in the store, it would sell a range of items, which can be props, costumes, different lighting equipment, sound boards and many other items. The reason why I have chosen to do a theatre based business is because I understand a lot about the way theatres work, and I know what a lot of theatres need to do productions. In my business, a customer can either buy or rent certain props, buy different lighting or sound boards, costumes for

  • Word count: 42434
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

SunCity - developing marketing strategy for problem

Sun City-Introduction Introduction In 2005 Sun City was primarily a tanning salon; it offered stand up and lie-down sunbeds. It opened its one and only shop in Kettering town centre in Northamptonshire and it was small and unknown in the town as it is not a franchise and has no other shops. Now, in 2007 things have changed, the company has grown and is now a well known tanning salon including features such as a nail bar, and hairdressers. The store is based in the town centre just off the high street; this aids in attracting a lot of customers. Especially as they offer walk in appointments, no need to book. The back of the store is also facing into the town centre's main car park, which they have used to their advantage by displaying billboards and advertisements. Recently Sun City has expanded and although still primarily a tanning salon, now offers nail therapy, hairdressing, and spray tanning. Because now they offer more of a variety of services they are able to sell more upmarket well known brands of products e.g., tigi hair products and californiation spray tanning. Sun City has also recently refurbished their salon to make way for their hairdressing and nail therapy. The salon looks very professional and clean and modern, as shown above. With their vast range of products on show this allows for more purchases to be made. When Sun City first opened 2 years ago, it

  • Word count: 27053
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Business Studies Company Profile

/30/2008 Business Studies Coursework | Jack Foxcroft TABLE OF CONTENTS Aims, Objectives and Mission Statements 3 External Environmental factors affecting achievement 14 Marketing Activities 19 Organisational Culture and Management Styles 28 How Teams Contributed to the Success of BMW 36 Enterprise Skills 39 Marketing, Enterprise and Teams 44 Measuring Success 46 The Key reasons for BMW's success 57 Bibliography & Websites 64 BMW GROUP AIMS, OBJECTIVES AND MISSION STATEMENTS To be successful any business must set itself a number of aims and objectives. An aim describes the overall goal that the business wants to achieve, and objectives are steps that a business needs to take in order to achieve its aim. Aims Aims are the broad, overarching long term goals of the business. The aims are important for businesses as it gives a direction and will influence any major decisions that the company directors may make. The aim of most businesses will be to maximize profits, to capture a large proportion of the market the business is in. However business such as Oxfam does not aim to make profit but to alleviate poverty for the people it services. Aims of business help to measure whether the business has been successful, if an aim has been achieved the business can say it has been successful. If aims are not achieved the business need to think about how it carries out its

  • Word count: 18403
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Business Enterprise unit 5

Task 1: Part (a) Self employment is someone who operates a business or profession as a sole proprietor, partner in a partnership, independent contractor, or consultant. someone who works for himself/herself instead of as an employee of another person or organization. Being self employed offers many advantages, some advantages which I can face when operating a self employed business: * As I will be my own boss there is no need for me to take orders from someone else as I will make all the decisions that are to be made in the business which will give me greater control over the business. * It may also offer the opportunity to work from home and greater flexibility as i chose the hours i want to work and what days. * In addition I will have control of my daily workload & there is no fixed salary. * Profits generated towards me and not anyone else. * I get to feel a sense of pride and happiness when the business becomes successful. * In addition I can get a chance and oppurtunity to apply my skills and knowledge to what I really enjoy doing. * I will get full recognition from my work, as I will be responsible for all my actions. * I might be entitled to certain tax benefits, which can be a bonus. However there are also few disadvantages towards me being self employed, these includes: * Setting up a business requires commitment and a lot of hard work. * I will

  • Word count: 17928
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

This is a report on the international dimension of Costa Coffee and Coffee Aroma.

NAME: ZANNATUL FERDOUS COURSE: G C E APPLIED BUSINESS UNIT TITLE: INTERNATIONAL DIMENSIONS OF BUSINESS UNIT NUMBER: 2 INTERNATIONAL DIMENSIONS OF: COSTA COFFEE COFFEE AROMA . Acknowledgement 3 1. Summary 4 1. 12.1- Investigation of two businesses with international and European presence . Name of the organisation 2. Operating Profit 3. Main Activities 4. Legal Format 5. Type of Business 6. Target Market 7. Industry 8. Business Sector 9. Product Range 0. Aims and Objectives 1. Type of Competition 2. Similarities and Differences Between the Businesses 3. Why businesses become international 4. How businesses meet their aims and objectives by being international 5 1. 12.2- Research and Analysis of the Factors for Business having an International presence . Strategic Objectives 2. Theory of Comparative Advantage 3. Impact on host country when business is setting up and trading 4. Incentives by host country to business 5. Impact of business activities on competitors, customers, suppliers and business itself 6. Effectiveness of international business 26 1. 12.3- Explore the dynamics of international organizations on one chosen business in a globally competitive environment . How EU and WTO affect the international business 2. Benefits of membership 3. Limitations of membership 30 1. 12.4- Examine and evaluate the growth and influence of

  • Word count: 17914
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

BTEC BUSINESS UNIT 2

AIMS AND OBJECTIVES All businesses have aims and objectives. Basic aims may be to survive. Common aims are to survive, to grow, to provide excellent service, to be the best in their field and basic aspects such as making a profit. All businesses have a purpose this may be more than one but this is expressed in a mission statement this may be "to ensure we provide quality as well as value" this tells us what they are aiming to do. The objectives set need to be measured to see how well the company is doing in making the objectives a reality. Coca cola uses strategic aims and objectives such as SMART to monitor and plan their aims and objectives theyF believe that this is the best way of meeting aims and objectives that they have set for their company These objectives should be evaluated by using SMART Specific Measurable Achievable Realistic Time related SPECIFIC Specific is an objective that is exact it is not an approximation, for example to make more profit this year would not be specific whereas make a 5% increase in profits is specific. Measurable You know when you have met your aims or objectives, to be able to measure it is necessary to be specific for example we can say after 6 months there is a rise of 2.5% so in a year it is possible to have a 5% increase in profits. ACHIEVABLE Achievable just means that it is possible to complete the aims in the time

  • Word count: 17141
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

I am going to be writing about the concepts of marketing distinctiveness of the marketing mix for two organisations and also their limits.

For this coursework I am going to be writing about the concepts of marketing distinctiveness of the marketing mix for two organisations and also their limits and all the aspects that is shown on the principles of marketing Overall concept If the company follows the marketing concept then that company does everything to the decision of customer and planning out. So before the produce the product they will look at the point of view of customers this is also referred to as market oriented business. The other form of a business is product oriented business which is when the product gets produced and with advertisements they try to get customers attention. The dissimilarity between the orientations is the following production concept and selling concept. The production concept works with the production and distribution economies. They need to manufacture their products to make it affordable for the customer also products that are already available are less expensive than products that need to be manufactured in need of the customer. For example we have Microsoft and they listened to the ideas of their customer before producing the newest inventing of Microsoft 7 which was sold to a much higher price than all the other ones. So if you wanted to upgrade your computer you had to pay an amount of more than £200. The selling concept is when they let customers decide but they

  • Word count: 16384
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Investigating Marketing

Unit 3 - Investigating Marketing Task A - Aims & Objectives of Marketing: For this unit I will be investigating the marketing strategies of a local business in Hong Kong. The business is a well known, established company; Ocean Park. Marketing is essential for a business to survive. Marketing covers the four main areas; Product, Price, Promotion and Placement. The aims and objectives of marketing are firstly to attract customers to the chosen product; this is followed by selling the product to the customers. Marketing can be separated into two categories; Attracting & Selling or Finding gaps in the market. Market segmentation is the division of customers with similar needs or wants. This will allow a business to match the needs of potential customers of the selected market segments. It would also be easier to define a marketing strategy that covers a selected group of customers rather than the whole marketplace. If a marketing strategy and campaign are done properly, it will help to maximize return on marketing expenditures. Some businesses will want to make their target market as broad as possible, so that one product can serve a very large base of customers; this is known as mass marketing. The products are usually available in most high street shops, and can be found by shopping around to get the best price as there will be many shops selling the specific product. Mass

  • Word count: 16297
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Opening a sandwich shop in huddersfield

Cover page Contents page .0 Terms of Reference This coursework is required by AQA A level business course. I have to set up a business researching all the key stakeholders in my business idea such as suppliers, customers etc. I have to study the feasibility of a new business. This coursework was started in June 2005 and is submitted in Febuary 2006. .1 Primary Objective To the test the feasibility of opening up a sandwich shop in Huddersfield town centre. This will be the careful planning of the opening of a sandwich shop in the Huddersfield area. I will carefully think of all the necessary procedures I need to go through in order test the feasibility of a sandwich shop in Huddersfield. My USP will be making large orders of sandwiches for business' in and around the surrounding area. .2 Secondary Objectives - Find a suitable location for a sandwich shop. - Find background information that will allow me to put my work into context. - I need to analyse the competition and what threats they pose as well as opportunities that may arise. - I will produce a questionnaire to find out about the consumers and what they will pay, what they like and also locations. - I need to find all if any of the operational aspects that will affect my business. - Undertake a thorough financial analysis linking budgets to a cash flow forecast. I will produce one budget for the whole of my

  • Word count: 16144
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Promotional Activities

Contents Introduction 3 About Mind 4 Aims and Objectives 5 Promotional Activities 8 Promotional Activities Explained 9 Promotional Media 14 Red Bull Case Study 21 Communication Flow Chart 23 Communicating with target customers 25 Questionnaire Analysis 28 Focus Group 34 Human, Physical and Financial Resources 36 Gantt Chart 38 Promotional Activity Costs 40 Costs Overview 42 What-if Analyses 43 Promotional Plan 45 AIDA Model 50 Evaluation 53 Appendix 1 56 Appendix 2 57 Appendix 3 59 Introduction In this unit I am investigating a non-profit business called Mind Charity. Its purpose is to build awareness of mental health and to be aimed at schools in Sutton in Key Stage 4 and 5 (Sixth form). About this unit * I will look at how promotional activities, advertising and personal selling, that are carried out by non-profit business, such as the Mind charity. * I will investigate how Mind charity combine promotional activities into a promotional mix and how this is vital for Mind Charity * I will consider how promotional activities are designed for Mind to alter customer attitudes. * I will consider how the cost of the promotional activities affects the final choice of promotional mix. How I will be assessed * I need to explain the main objectives of the Mind Charity and the promotional activities that are available and the characteristics to the

  • Word count: 16081
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay