Pacemedia has organised the entire process of creating the advertisement for BRG from the creative design, sectioning out their target market, branding strategies, marketing and sales promotions. In the year 2004 BGR bloomer came to Pacemedia with a small budget and hoping to break into television. Turning up at their doorstep has led to BGR bloom to be one of the UK’s biggest personal injury solicitors. Pace media has analyse their marketplace to find out what their customer look like, what they like but also their competition from establishing such information they will be able to know what they are wanting to achieve so that they are able to create a campaign to be of a success.
Creating an advert that will capture BGR bloomer will requires a blend of creative and technical skills, like innovative concept creation, sharp script-writing, intelligent casting, and slick production and editing. It's about bringing those elements together to create something that produces impact, something that excites, captivates and motivates your audience to buy whatever it is you're selling.
Pacemedia has helped BGR bloomer to become one of the biggest personal injury solicitor within the UK just on a small budget. I would say that they have made their company very successful as they went from nothing to the largest there is. Pacemedia has created everything to make their advertisement successful and effective to their audience.
Using Pacemedia service has helped to increase their customer base helped them become a grate successful business within the UK. Not only have they increased their how many customers they have pacemedia have also made people become more wear of their company, their purpose and what they stand for, this could be by other business and customers and potential customers.
Having your company out there where people are able to recognise would mean that they will be able to grow and expand. Pacemedia would help BGR bloomer to increase their sales but also help improve their brand image, this would have a positive effect on their customers as it would give them the illusion that they are trust worthy company and therefor spending the word about the company.
To make people more aware of their company they decided to use TV advertising because this will a more positive impact on their business because of the size of the audience that it reaches out to but also your specific target market. Using the TV as their media this allows them to place their advertisement on certain channels between programmes where they are able to reach their target audience at a specific time. Although TV advertising is expensive they were able to proceed to a small budget which made their company become the best within the UK.
P4
Pacemedia have used TV advertising to get BGR Bloomer Company as they will be able to get to their customer and potential customers. BGR Bloomer has used TV because they will be able to reach their target market a lot quicker. Their target market is more family household or any who of age to be able to claim.
The type of media that they have used is perfect for their company as it as it makes people more aware of their business and what they do. Using TV as their advertising media is perfect for the target audience because they will be able to reach them a lot quicker and it will have a more positive effect on the business as majority of the UK will have a television. Using TV pacemedia will be able to be sponsored by a programme that they believe that their customer are mostly likely to watch and that have the most views, so that their global visibility will increase. Using the TV media will be very expensive especially because BGR Bloomer went to pacemedia on a low budget but they were able to work with them because they are an inexpensive company. The cost to pay for pacemedia to services was inexpensive which mean that they were able to cover all aspect of creating an advertisement without breaking the bank. Overall they spend a little and gained a lot as it increase their customer based, global visibility and respect for their company.
Throughout their campaign their aims was get more people aware of their business, their purpose and what they stand for and the quality of the service that they provide for their customers. Obviously this has done everything that they intended to do as their customers were more than satisfy with the service that they have received e.g. “I would like to say how thankful I am for your great efforts on my behalf. BGR have been by far the best legal firm I have ever dealt with, I would defiantly recommend you to anyone. Your service has been absolutely excellent”.
http://www.bgrb.co.uk/4812/pages/testimonials.aspx
Where I got my example
BGR Bloomers commercial is approximately 40 seconds long and for restriction that there was none that was mentioned or any that I could find. From how long the advertisement is would say that there was some sort of limitation on how long it should be as they kept it to seconds. This would be because they don’t want commercial to I be too long as customer would get bored and distracted easily.
The internet does play some sort of role within their advertisement as they gave their web address where their customers and potential customer can visit for more information on their company and what they do. Giving the web address will encourage their customer to visit and by this more people will visit their website and so this wills increase their global visibility.
The benefits of using the internet in advertising are a good way reaching your customers easily. This would be because whenever there are deals and promotions that are on they will be able to let their customers know, who have an account with their business, whom would more likely to benefit from these promotions. This would be direct selling as they have some sort of personal information about their customer, which would be their name, address and email address as they have account with them. This is better for both the company and the business as they will be able to offer products and service personally to their customers from their previous shop.
Using the internet would would not need any assistance from a middle man as it would be just extra cost. Using the internet would be a benefit as they would not have to depend on the middle man to make people aware of their service or product. Using the internet companies can be sponsored by Twitter or Facebook which are large social networks which millions of people visit everyday. They would also be able to use banner advertisement which is another way of selling directly to their customer as they can see what their customers visit often.
M2
Advantages
1. The advantage of using an advertising agency is that they will deal with all the aspect of making sure that their clients adversing campaign goes successful. This would mean that they will focus completely on the aims of the campaign and listen to what their clients want to so that their advertisement fits the purpose of the products of service has to offer.
2. Using a advertising agency saves time because they are able to get a start on the campaign more quicker than if a company were to try and do their own advertising.
3. Using a advertising agencies have many benefits such as the creative resource that they have access to, which they would be able to get for a low price.
4. Using an advertising agency you will get people who are high skilled and qualified which would mean that they will be able to deliver your thoughts and message out their to their target audience.
Disadvantages
1. advertising agencies can be very expensive for small business they would not be able to afford their service, which is a downside.
2. Advertising agencies may may fully understand how a company wants to portray their products or service to their target, which can be very frustrating.
3. Keep up to schedule is a disadvantage as companies plan for their advertisement to be ready for a specific time and and if its late this put their promotion back.
by
besiktas1a (student)
