ASDA provide different alternatives for purchasing their George range, this includes, good store locations such as Walton, Aintree, Breck road and Bootle. These are various locations with transportation links. You can also get the items from the websites and the directory. There is also a George store which just sells the clothing range.
Promotion
ASDA George range is normally promoted on billboards. But they also promote in other ways like for example in magazines, newspapers, television and in the store. They also have a celebrity promoting the cloths so when people see her in the cloths they want to have them because their fashionable. ASDA promote a lot more than say john Lewis because they sell cheaper cloths than them and they have to advertise or they wouldn’t sell their cloths.
Processes
ASDAS system must be customer friendly because they say that if you have a bad experience you would tell so many people. So ASDA staff must be helpful and provide support. ASDA provide dressing rooms and they also provide a refund policy in event that they want to return the item. In ASDA it must be easy access to purchaser and the queue shouldn’t be that big. Also all staff would have to be trained before they would be able to start the job, so that they have good customer services skills.
Physical Evidence
Physical evidence is how something is presented like for example, if a person seen cloths on the floor they wouldn’t go and pick them up and buy them and they would also think that it’s a bit messy, and the staff having being doing their job. The cleanliness of the department is also a big influence on how the customers feel about the department store and what they are selling. The quality of the clothing and how it is presented can make so one buy the items or it can also put them off from buying them.
People
ASDA provide training to new and existing customers so they are able to do the job to the ASDA standard. ASDA provides itself on providing excellent customer service, as their employees are a major part of the company’s organisation. If ASDA never provided excellent customer service then a lot of the customers wouldn’t come back to ASDA. ASDA would also have to provide a uniform for the staff so that the customers know who works their and who to ask for what.
Limitations and Constraints ASDA
When ASDA advertise its products and services on it websites or television, magazines the description must be clear and honest. These products and services must be fit for the purpose otherwise the customers are entitled to a full refund. Under the sales of goods act 1979. ASDA should not use misleading information, regarding the quality and size of products. All information should be correct for the consumers. The refund policy should be stated on the back of the receipts stating the amount of days consumers have to return items. ASDA cannot pass on any personal information to other parties. If they have filled in a loyalty card or refund details.
Task 2 meeting consumers’ needs John Lewis
John Lewis meets customers’ needs because they offer a good Varity of quality products. John Lewis offers you a good guarantee with whatever you buy so you are loyal to them. John Lewis sells a lot of products and they always provide good customer service. That’s why it is hard to get a job there. John Lewis are different to ASDA because they offer quality products and they aim for the higher end of the market and ASDA aim for the lower end because they offer cheaper prices than John Lewis with their clothing range. John Lewis offer brand names but ASDA has George which is made for the lower class people.
Keeping ahead of competition
John Lewis is continually advertising to promote new products. John Lewis advertises all of their new products and they especially advertise for Christmas and for when they have got new products. John Lewis don’t advertise that much because people know what they offer. But for ASDA they have to advertise a lot because there is more competition for them and they offer cheaper products so they have to get people to buy them.
Communicating effectively with customers
John Lewis communicates with effectively with customers because they find out what they want and offer them in a quality product at a certain price. John Lewis offers customers an in store sales so that they can get discount on the products. When john Lewis has a sale the products would be cheaper for but not as cheap as they would be in ASDA. Because in john Lewis you would be buying quality and in ASDA you would be buying quantity.
Utilising new technology
John Lewis would offer new technology because they would want to offer the customers a good new range of products so that they stay loyal to the shop and so that john Lewis still makes a profit. When john Lewis utilises new technology then they would have to show it in the shop and on the internet so that they can reach all customers. They would have to improve all their industries so that they can sell the best possible sales in all different stages and varieties of items. They would have advanced system monitors so that the progress of the promotional offer is recorded. They would update the website frequently so that they can have as many products as possible and when new items come out the customers know when it is coming and the price. Also it would make it easier for the customers if they could find what they are looking for.
John Lewis marketing mix
Product
John Lewis offers a wide range of products and services to their customers. John Lewis has a large different brand of clothing ranges. They have all different kinds of designer brands like for example, timberland, and Ralph Lauren and Ted baker. John Lewis clothing range is offered a lot of different prices. Although it’s a high price its still gets the loyalty off the customers who shop there regularly. John Lewis wouldn’t have to sell as much products as ASDA to make the same profits.
Price
John Lewis prices are quite dearer but it doesn’t matter because the customers still remain shopping at this store. But every time you buy something from Lewis it would always be quality products and the materials used for the products will be wore it. John Lewis may be fashionable but it would be more in a pricing way. Unlike ASDA which they are more about image than price. John Lewis would be about the look but the look that they offer you would have to pay more because they are better produced products and they are designer. In john Lewis you would get what you pay for but you will be paying a hell f a lot more.
Place
John Lewis is always in main city centres across the United Kingdom. John Lewis would be in more built up areas. Like for example ASDA have a lot more stores across Liverpool than john Lewis do. But john Lewis has a website and you can buy their products from the websites and they also deliver so you can get what you want. I would say every john Lewis store is in a good location because they always get customers coming in to their stores.
Promotion
I would say that john Lewis wouldn’t have to promote their goods because everybody knows what is expected of them. They also have the best up to date goods and they are always quality breads and products. Because it’s more expensive they don’t advertise as much as ASDA because ASDA offer cheaper goods so they need more customers were john Lewis don’t. When other companies advertise for the new perfumes and aftershaves then john Lewis would gain because they sell nearly all of them so the customers would come there to buy them.
Processes
John Lewis system must be customer friendly like everybody else’s must be. John Lewis provides good quality training before you would be able to work for them because they have a reputation to keep. When you go in to a john Lewis store you would mostly see workers who have customer service history behind them so they know how the job should be done, and what standard it is at. John Lewis also provides dressing rooms and they provide a refund policy.
Physical Evidence
John Lewis has good physical evidence because everything in their stores is presented in a good way. John Lewis store is always in a good way because their staffs always take care of the products. John Lewis store always has good cleanness’s and all the product are in the correct condition. This is a big influence on the customers’ on how things are presented and what condition they are in. This can make a customer buy something or it can make them put it back on the rack
People
John Lewis provides training to their staff and you normally need experience to work there. John Lewis provides training on excellent customer service. They are always helpful on the products you want to buy. John Lewis always provides a good quality uniform and all the staff are always presented in a good way. As john Lewis staff is a major part of the organisation this means that they have to provide them with the best training because they are the ones selling the goods to the customers.
Limitations and Constraints John Lewis
When John Lewis advertise its products and services on it websites or television, magazines the description must be clear and honest. These products and services must be fit for the purpose otherwise the customers are entitled to a full refund. Under the sales of goods act 1979 Mostly all johns Lewis’s products are at good standards. John Lewis should not use misleading information, regarding the quality and size of products. All information should be correct for the consumers. The refund policy should be stated on the back of the receipts stating the amount of days consumers have to return items. John Lewis cannot pass on any personal information to other parties. If they have filled in a loyalty card or refund details.
