Functional areas of a business

A business’ operations tend to be distributed across specific departments, this helps to increase the business’ efficiency and productivity. The main departments within a business will be:

  • Marketing
  • Finance
  • Human resources
  • Production

Within these areas, specific tasks are carried out that relate to the business’ needs.

Marketing department

What happens in a marketing department, depends a lot on whether the business is a ‘product orientated business’ or a ‘market orientated business’. If a business is operating as a market orientated business, the marketing department will undergo research and attempt to find out what the consumer wants, it will then relay this information onto the production department who will assess whether or not they are going to make this product. If a business is product orientated, the process is reversed, the production department will produce their product, and then relay the information on the product to the marketing department, who will market this product, and attempt to sell it to the consumer.  A marketing department will also look at current products that the business have in production, they will look at the products performance, and find out where about the product is on its life cycle. If the product is heading towards, or already in decline, the marketing department must attempt to alter this, and get the sales back on track. It may decide a new advertising campaign, or celebrity endorsement is the correct way to increase sales. If they feel the product must be differentiated, it will relay this information onto the production department so they can attempt to produce a successful differentiation of the product, which will then be marketed as a separate product to the original.  

It is also the marketing department’s role to communicate with current and future potential customers. By communicating with the customers, they can carry out research into what the customer wants, and also promote some of their products. For example, If a customer has a Tesco club card, Tesco are able to see what the customer buys, by doing this they know what products the customer is interested in, and can promote other similar products. Say if Tesco has realised a customer buys a lot of computer games, they can send them information about computer games, and also find out as to which type of computer game they enjoy, so then Tesco knows what products are wanted by the customer. If they see a typical trend in what type of computer games are liked by its customers, it can make sure that it gets the latest of these games, and ensure the customers know they have them.

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Finance department

Within a finance department, all aspects of financial responsibility and distribution are managed, monitored and reviewed. A finance department will plan out the businesses finances for the coming year, setting each department a budget based on its previous years spending. This department will assess a business’ equity on a whole, if the business falls into a negative equity; they will attempt to sell their liquid assets to fix the situation, as negative equity can lead to the liquidation of a company to save itself from bankruptcy. The financial department will also look at the performance of ...

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