Marketing Mix. There are four Ps to the marketing mix. They are product, price, place and promotion.

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Marketing Mix

Kotlers definition of marketing mix – The set of marketing tools that the firm uses to pursue it’s marketing objectives in the target audience.

There are four P’s to the marketing mix. They are product, price, place and promotion. The Product is something that has features on it that suits your customer to his or hers needs and wants. The price is decided on the quality of the product. The place is where the product is sold and distributed. The promotion is the advertisement for where and what a product is.


There are four different levels of a product. They are core product, actual product and the augmented product. The core product is all the benefits that a product could bring to a customer and if they will want it. The actual product is the item itself. It’s if it is branded by a good business or if it has features that other products similar to it don’t have. The augmented product is any additional things that you can get from a product such as free delivery and warranty.

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Some businesses will sell only one product and not make any others. But most businesses sell a wide range of different kinds of products. If a business sells for example cars then they will make different kinds of cars suited to there customers. Such as a family car or a work car.

The product life cycle is development, introduction, growth, maturity, saturation and decline. This is the life that every product takes. The product is first thought of and then developed into a product that the business thinks will sell. It is then brought into the shops and ...

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