Vision Statement
A vision statement is defined by as:
“Aspirational of what an would like to or in the mid-term or . It is intended to serve as a clear guide for choosing and future courses of .”
Basically, a vision statement is a description of the business usually in three to five or more year’s time, outlining size, appearance and activities. A vision statement contains details of a company’s future and what it hopes to achieve in the future. Therefore, a vision statement helps to reinforce a company’s future direction and helps motivate the employees to work towards the company’s goal.
Differences between a mission statement and a vision statement
The similarities as well as the differences between mission statements and vision statements are small. The mission statement is more purpose directed and strategic. It inspires employees to meet specific expectations in order to arrive at the same goals. Mission statements are over arching and apply to the entire organization. A vision is a hope, a goal, a dream, it incorporates the values of the company and it implies benefit for customers. The vision is generally so big, bold and ambitious that it has a transformation effect on the company. A strong business or brand vision and mission is helpful in setting goals for an organization and motivating everyone.
Now that I have looked at what a mission statement and vision statement is and undertaken research, I now have a better understanding on the subject and can proceed with writing my own for my business.
Chucky’s Coffee Mission Statement
“To provide a comfortable, friendly and upmarket atmosphere in which people ranging from young to old can relax and receive the highest quality coffee, food and entertainment at a reasonable price.”
My mission statement is good as it answers the questions of why my business exists, who do I serve, and what services do I provide? By answering these questions I keep the mission statement clear and straightforward. My mission statement has defined my businesses main purpose, is concise and compelling, is easily understood and can be communicated easily between my staff, and outlines how the strategic vision should be accomplished. I will now go on to describe what my vision is.
Chucky’s Coffee Vision Statement
“In the next five years, Chucky’s Coffee will become one of the leading coffee shops in Kent and the surrounding areas, competing successfully against the likes of Starbucks & Costa.”
What makes my vision statement good is that it answers the questions of where my business is going and how I see my business in the future. It gives a clear mental picture of where my business is going to my employees. This gives direction to my staff and motivates them to achieve the business aims. It’s also short and can easily be understood by everyone. My vision statement allows my staff to see how their effort contributes to the larger picture of the business. It forecasts a prediction of what will happen in the future.
Differences between my vision statement and mission statement for Chucky’s Coffee
I think the main key difference between the two is the length of time in them. My vision statement is long term, as in up to 5 years, whereas a mission statement might be shorter. My mission statement talks about what my coffee shop sets out to achieve in the present however, my vision statements makes it clear as to where my business will be in the future, or at least hope to be. There are also links between the two. The mission statement outlines what my coffee shop will do in order to meet the target of the vision statement. They are both linked. They both provide a clear understanding of why my business exists, what it sets out to achieve and where it wants to be in the future.
