BTEC National in Business & Retail Unit 30 M1 – Analyse the visual merchandising and display techniques used to present goods in retail outlets Scenario As an extra section, you are required to analyse the visual merchandising and display techniques used to present goods in retail outlets. In this assignment, in order to meet the merit criteria I will have to give a detailed and in-depth analysis on the visual merchandising and display techniques used to present goods in retail outlets (or in this case, the particular type of retail outlets that I will be using are the ones on the previous pass task which is connect to this merit assignment – such as, Topman/Topshop, Tesco and finally Boots). This means that in order to pass this merit task I will have to give a thorough analysis on the following few visual merchandising techniques (speaking of, which are customer’s attraction, nature and features, floor layout, space and size and so forth), as well as display techniques (like for example window displays, three way fixtures, shelving and so on) for my chosen retail outlets (Topman/Topshop, Tesco and Boots). When I say analyse I mean that I fundamentally have to take into account the advantages and disadvantages of using the visual merchandising and display techniques. As a perfect instance, if I begin with Topman/Topshop first and just briefly list the variety of visual merchandising and displays techniques like ‘customer’s attraction’ – this is where I will have to analyse by talking at length about the advantages and disadvantages of using this particular type of visual merchandising technique. For example, one of the main advantages is the known fact that this type of visual merchandising technique is where Topman/Topshop will aim to attract a large deal of customers like in this case the clothing
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