Objectives Of Low and Bonar

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Objectives Of Low and Bonar

A objective is a aim that a business sets its self. It is important that the objectives are realistic targets for the business to reach. Objectives must be measured so that the business can be sure it is reaching its targets. Business’s may set themselves short or long term objectives depending upon the time required for the objective to be reached.

Low and Bonar have the following Objectives:

  • Invest in Product Innovation and capital equipment
  • Invest in growth sectors and new products
  • There People
  • Make a profit by achieving low cost production
  • Ensure shareholders receive high dividends
  • Protecting the Environment

Source: Low and Bonar Annual Report 2001

Invest in Product Innovation, capital equipment, growth sectors and new products

A investment is a input of recourses that should bring long term advantages. The nature of a investment may be to Purchase capital goods, be used in production of goods, to replace worn out items and to Invest capital into expenditure likely to yield high return. However a investment does not always bring benefits to the company, it is a risk took by the business that aims to bring in a bigger profit but can also result in a loss. A investment may require capital in which it may have to use its own assets or take out a loan from a financial institution, some may require other recourses such as materials, training schemes for workers, public relations skills etc. Business decide to invest in certain areas when they set there objectives. If they feel that a area of there business is not doing as well as it possibly could then they may decide to invest in developing it.

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Product innovation is the development of new products, it is also the changes in design of established products, or use of new materials or components in manufacture of established products. Anything which is new to a business and its product range is counted as innovation, even if similar products are available elsewhere. Many firms have a high commitment to product innovation as it enables them to diversify, market new products, expand there business and make a larger profit. This is why many firms invest in product innovation as it can be a small investment to make with a high ...

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