Our assignment was to create an advertising for UGGs shoes aimed at adult consumers.

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Seth Tasbihgou

The UGG’s Advert

Seth Tasbihgou                         DP2

When being asked what his opinions are about advertising, American entertainer Will Rogers answered “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” In a recent interview regarding the growth of marketing, President of the Marketing Firm Yankelovich, Jay Walker-Smith, made clear the primary goal of all marketers, “to cover every blank space with some kind of brand logo or a promotion or an advertisement”. In the past decade that goal seems more than reached. Later in the interview Walker-Smith mentions that we’ve gone from being exposed to about 500 ads a day in 1970’s to as many as 5000 a day today. Every day it is more and more evident that the influence and impact that advertising has on our lives has grown significantly. Interestingly, though, a recent study highlighting both the extent that individuals are being exposed to advertising and how adept most individuals have become at ignoring adverts, showed that 99% of ads have little or no impact. This results in companies and marketers to develop their techniques behind making an advertising daily. Today, making an advert has become more a science behind the human mind rather than just a 30 second spot talking about a product or service. It is once you have to make an ad yourself that it becomes apparent how difficult it really is.

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Our assignment was to create an advertising for UGG’s shoes aimed at adult consumers. The medium we selected for this campaign is a poster that can be published on billboards, newspapers and magazines. This ad shows a man and woman aboriginal in their native attire and paint wearing a pair of UGGs shoes facing each other approximately 8 feet apart. The two individuals are standing in the Australian outback where the sun in the background is about to go under the horizon emitting an array of jaw-dropping and startling colors of orange and dark blue on the sky. The woman ...

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