Our assignment was to create an advertising for UGGs shoes aimed at adult consumers.
Seth Tasbihgou
The UGG’s Advert
Seth Tasbihgou DP2
When being asked what his opinions are about advertising, American entertainer Will Rogers answered “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” In a recent interview regarding the growth of marketing, President of the Marketing Firm Yankelovich, Jay Walker-Smith, made clear the primary goal of all marketers, “to cover every blank space with some kind of brand logo or a promotion or an advertisement”. In the past decade that goal seems more than reached. Later in the interview Walker-Smith mentions that we’ve gone from being exposed to about 500 ads a day in 1970’s to as many as 5000 a day today. Every day it is more and more evident that the influence and impact that advertising has on our lives has grown significantly. Interestingly, though, a recent study highlighting both the extent that individuals are being exposed to advertising and how adept most individuals have become at ignoring adverts, showed that 99% of ads have little or no impact. This results in companies and marketers to develop their techniques behind making an advertising daily. Today, making an advert has become more a science behind the human mind rather than just a 30 second spot talking about a product or service. It is once you have to make an ad yourself that it becomes apparent how difficult it really is.