Overview of my chosen business

Authors Avatar

Unit 1 – Creating A Marketing Proposal                 Waseem Hussain     2541

                Deacons School     22321

Task 2 (AO1)

Overview of Boots

I have chosen to look at a medium sized business, which is Boots. The product that I will be promoting for Boots is a Digital DVD Camcorder, which will also have a UMD port, where it will enable people record videos on to the UMD memory card and then choose to watch their own video on some other potable device such as a PSP as well as watch other movies using the UMD memory card.  

The reasons for why I have chosen to look at this pacific product is the fact that Boots haven’t outsourced any sort of electronic products but have been outsourcing their own toiletry products. What I mean by ‘own’ is that they (Boots) actually get other people to make the products for themselves and sell them by putting their own brand name on it, which is Boots. Bearing this all in mind I thought it would be a very good idea if Boots could actually produce their own branded (Boots) first electronic product. Therefore I saw what electronic products Boots had already been selling in the past. They didn’t have any camcorders being sold, since approximately a year ago. At this point I thought it was a right choice that I made to choose a camcorder as my chosen product to market on.

The main reason for why I have chosen this product is because it fits in well with Boots current marketing objectives and as I have already mentioned that the reason for why it was this camcorder that I chose to market on is because it fits in well with the business product strategy.

Currently the business Boots is doing well in selling goods and has been doing well since they had first opened. Boots have been making around the same sort of profit over the past year so therefore it would be a very good idea if I market a new product that is in demands which I think would be a good idea as there would be a lot of people wanting to buy this new DV Camcorder with a UMD port.

About the Product

The product will be supplied to Boots only for the first few weeks (two weeks), then it will gradually be supplied to other stores such as Argos, Dixons etc. It will cost them £200 for the cost of this one product when Boots buys the product from their suppliers. However Boots will sell it for £259.99 to their customers, as they need to make profit. Boots will be the first ones to sell this product.

The feature of the product will include: -

  • Enhance digital effects
  • Flip open 17” screen to play DVD’s
  • UMD port for importing and exporting video files
  • 200GB internal disk space for storing files of any sort
  • Audio CD’s playable
  • Very sharp clear zooming
  • Light weight
  • Voice recording
  • Wireless internet link
  • Bluetooth and Infrared

The product will be promoted in The Sun and on TV adverts as I think these are effective ways of promoting the type of good. I will also promote in Boots stores as this is where it will be sold. I will be using posters and flyers to promote.

The product will be sold at Boots only for the first few months and however may be brought by other firms. Therefore we will be some sort of suppliers for that product to that particular firm that may ask for it. However this would only happen if the product is successful. I am willing be charging £400.

However this will all depend on the research that I will carry out. I might change the above points depending on what my potential customer think of this idea. The whole point of the marketing proposal is to see whether customers are happy with the product so therefore if they are not satisfied then I won’t have many customers wanting to buy the DVD Camcorder.

The potential customer for this product are people who are interested in electronic goods like DVD Camcorders or camera men/ladies may be interested in buying this camcorder as it is reliable and perfect for it’s job. Other than that other customers may

be people who may want it for personal use.

Join now!

The type of product will be sold at Boots only therefore. The proposal could also be targeted at people who shop at Boots.  

About Boots

History of Boots

Boots is a chemist that sells various products for example they have different departments like gifts, beauty, baby, healthcare, mens and offers. Boots also has an opticians department, health and beauty department.  This makes it easier for the customer to find what he wants quicker.

In 1849, John and Mary Boot opened the first Boots store in Nottingham. In 1883 Boots employed its first pharmacist. In 1933 100th ...

This is a preview of the whole essay