This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of becoming the savoury product UK market leader, this is because if Ginsters has lost customers due to the fact that people want to eat healthier and Ginsters is not seen as a healthy product. This will lead to Ginsters not being able to achieve this aim as they will not be selling a large proportion of their savoury products this will mean that they cannot become the savoury product leader.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of being the best Wholesome, tasty, and natural savoury product on the market this is because if Ginsters do diversify into producing healthier products they are more likely to be able to meet this aim. This is because I they have healthy food; it will be more likely to be natural. However they may not be able to create a product that is healthy with the distinguishing taste of Ginsters that they thrive on producing. . Another PEST factor that could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting stakeholders need this is because Ginsters may not have the finance to be able to pay employees if they ask for overtime, this will lead to employees being annoyed that and being less motivated. This will lead to decreased productivity which will decrease profits as Ginsters will be unable to sell products that have not been produced. This means that stakeholders may leave Ginsters to go t one of Ginsters competitors such a Puka Pies, employees may choose to do this so that they work for a business that pays overtime. This means that Ginsters will have been unable to achieve their aim to meet stakeholder’s needs and could have ended up losing employees.
Another PEST factor that I think could affect Ginsters is Regulatory bodies and process. This is the effect that regulatory bodies and process have on a business. This factor may affect Ginsters because of working Time Directive 1998, this a regulatory body that meets the needs of van drivers.
This factor will also be affected by the fact that van drivers legally have to have breaks after driving for a certain amount of hours this is to increase safety of van drivers and the general public. This is because if they do not have breaks they could become increasingly tired and fall asleep at the wheel this could lead to a collision injuring the driver and possibly other people on the road. This requirement has become a law and this is called the working Time Directive 1998. This regulation will affect the amount of hours that Ginsters employees can work each week as this requirement states that employees can only work 48 hours a week including driving to and from work and lunch breaks, this means that Ginsters will only be able to get each employee to do a certain amount of distribution trips each week, this will affect Ginsters as if they need to distribute a certain amount of goods they will have to employees extra van drivers so that no employee works more than 48 hours. There are many rules that come with this requirement such as the driver can not drive more than ten hours each day, the driver must have 11 hours of rest between shifts also the drivers must take a forty five minute break after every four and a half hours behind the wheel. Also employees that drive vans each week can only drive in any given week as part if their job for fifty-six hours. This means that Ginsters will be affected by this as if their employees have travelled from Callington upcountry and then have driven more than ten hours Ginsters will have to pay for their van drivers accommodation for the night so that they can have 11 hours rest before driving back to Callington the next day. This means that Ginsters will lose money of they have to distribute their products to somewhere, that takes more than 5 hours to get to as the employees will not be able to travel there and get back in ten hours. This means that Ginsters will lose money.
Also because Ginsters have many job that that requires the driving of a vehicle they will have to have digital tachograph readers in each, this means that their driver will need to be equipped with a driver’s card. This card is a plastic card which is inserted into the tachograph to allow it to take accurate reading of the number of miles and hours the driver has driven. This is done so that so that Department of Transport inspectors may carry out checks on the amount of time drivers spend behind the wheel of a company vehicle. Ginsters will need to ensure that they stick to these rules of the amount of hours their employees can drive and the hours they can drive otherwise they could be at risk from having prosecutions against Ginsters and their employees, as it is a criminal offence to not stick to these rules. Also Ginsters will need to ensure that all their van drivers have drivers card otherwise Ginsters could get into trouble and be at risk from being prosecuted for employees driving Ginsters vehicles without a rivers card to record data, this is because the tachograph reader will inform the department of transport that that the vehicle has been driven without a driver’s card. This PEST factor could affect Ginsters as it could be very expensive for Ginsters to buy all their driver cards. IT could also affect Ginsters as they will need to ensure that their employees do not break the rules otherwise Ginsters will be at fault and could end up being prosecuted and losing lots of money.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting their stakeholders need this is because Ginsters will need to ensure that their employees do not work too much and have the right amount of rest for the work that they do this means that they will be meeting their employees needs. This will ensure that there employees get the right amount of rest so that it is safe for them to drive, this is because of they do not have the right amount of rest because they are driving long hours in order to get home as soon as possible, they could potentially have a dangerous collision.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profit as they will have to pay money out of their profits to be able to buy their employees who drive the lorries drivers cards, this means that they will have less profits as they will have to buy these for each of their employees, also it is a legal requirement. In the short term it will cost Ginsters a large proportion of their profits so they will not be meeting their aim of maximising profits, however in the long term they will eliminate any prosecutions if they do not meet the legal requirements, this means that they will be ensuring they meet their aim to maximise profits.
Another PEST factor that I think could affect Ginsters is Environmental and Ecological issues. Environmental issues are negatives aspects that human activity has created on the environment; these are things such as waste, climate change, Global warming, and acid rain. This has become a recently occurring issue for businesses as the government are increasing laws on the way that businesses deal with waste from the business and the emissions they produce. This is because in recent years people are becoming more aware of the effect that waste can have on the environment and the effect that is causing. Government are trying to prevent the effects of Global warming this is caused by things such as waste disposable and emissions.
This PEST factor could affect Ginsters as the government have started to act on the ways that businesses affect the environment; they have do this as they are trying to reduce the harm that businesses do on the environment. Ginsters will need to consider the effects that they have on areas of environment by activities such as emissions into the air, storage and disposal or recovery of business waste, packaging of their products. One of the main ways that Ginsters could be affected by environmental issues is the packaging that they use for their products. The wrappers for their products are usually made out of plastic which is black with the Ginsters or Cornwall logo in red and white. This is an environmental issue regarding Ginsters as the plastic that they use to package their products is not recyclable, and is not biodegradable; this means that Ginsters is having a huge negative impact on the environment. This is because for every savoury product that has Ginsters sell to a consumer the packaging is being chucked away and cannot be recycled or biodegrade, this means that society has no way other than to burn Ginsters packaging waste. This type of waste disposal will also create a negative impact on the environment as it will be burnt and then the waste emissions will go into the atmosphere increasing global warming further. This means that Ginsters packaging is having a negative effect on the environment.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of becoming the UK’s savoury product market leader this is because Ginsters will have to change their packaging in order to decrease their effect on their environment. This aim could be affected as people have brand awareness of Ginsters and this means that if Ginsters change their packaging this could lead Ginsters having a decrease amount of customers as customers may be unaware of the fact that Ginsters have changed the packaging therefore they will be less likely to notice the new packaging of the Ginsters products therefore they may not know that Ginsters products exist. For example people may go to a supermarket to get a Ginsters pasty and think that the supermarket has sold out of their products if they do not notice that the packaging has changing. This will affect Ginsters as their sales will decrease, this means they will have less profits in the business.
This PEST factors could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profit, this is because the product that Ginsters make will have to be ploughed back into the business in order to but the raw materials to create a new economical packaging for Ginsters products, also they will have to plough their profits back into the business in order to get new technology that can make the packaging in vast quantities. Ginsters could use packaging that can be recycled such as cardboard boxes for their pasties; this means that people can recycle their packaging for their pasties. By doing this Ginsters will be decreasing their effect that they have on the environment. By doing this Ginsters will be unable to meet their aim out of maximising profit as they will have to put the money back into the business to create the new products in order to be a more economically viable company. Another way that Ginsters aim to maximise profits could be affected by this PEST factor is that if they were to build a new property closers to Cornwall’s factory where they could package their savoury good rather than transporting their goods to Bristol and back, they would have to spend money on building and kitting out their new property with machinery to do this and the money it costs to buy or built the new property. This means that Ginsters will not be meeting their aim to maximise profits as they will be spending all their profits on the new premises. However in the long-term Ginsters will benefit from building a new property as it will mean that they will spend less money on things such as petrol to transfer goods from Cornwall to Bristol, it will also save money on the things they have to do to their transportation things such as lorries, this is because they will be travelling less distance this means things such as there tyres will take less time to wear down. This will affect their aim to maximise profit as they will not have to pay out as much money for these aspects so they will have increased profit left over in the business.
Another PEST factor that I think could affect Ginsters is Pressure groups. This factor is the effect that pressure groups can have on a business. A pressure group is an organisation of people who have the same beliefs about something. They have strong views on the things they believe in and wish to influence some aspects of society. This helps maximise the affect that these groups have because a group of people working together will have more effect to change something than an individual.
This PEST factor could affect Ginsters as pressure groups such as Greenpeace who hold campaigns on environmental issues may protest about the methods that Ginsters use, such as the packaging that Ginsters use for their pasties. The packaging that Ginsters use for their pasties is plastic this means that it is not recyclable. This means that pressure groups such as Greenpeace may protest about the packaging that Ginsters use as it is affecting the environment as the packaging for Ginsters pasties cannot be used again or recycled to make anything else. This means that Greenpeace have a belief that Ginsters are not being environmental friendly so they would protest against Ginsters. This means that Greenpeace will use the media to tell Ginsters customers about the impact that people buying Ginsters pasties has on the environment. Greenpeace would do this by using the media or protest.
This would mean that Ginsters customers or people who do not buy Ginsters will be less likely to buy Ginsters products as pressure groups such as Greenpeace have warned people of the damage that Ginsters through their packaging are having on the environment. This would affect Ginsters aim of Increasing Profit as sales would decrease due to loss of customers or fewer new customers as they are buying other products that are environmentally friendly.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve their aim of Growth. This means that Ginsters will achieve their aim of growth as they will have fewer customers so they will be selling less products, therefore they will have less profit. This will lead to them being unsuccessful in meeting their aim of growth as Ginsters will have no money left in the business to be able to do things in order to grow the business. Such as if Ginsters have decreased profits because of pressure groups they will have less money to put into things such as diversifying into other product ranges, this means that they will not be able to meet their aim of growth.
Another PEST factor that I think could affect Ginsters is Wars and conflict. This is the effect that wars and conflict have on a business. War is armed fighting between two or more countries or groups. An example of war is a nuclear war; this is a military conflict or political strategy in which nuclear weapons are used against the opponent. Ginsters can be affected by wars and conflict, this is because if there are wars or conflicts in places such as the Middle East this will affect Ginsters as they will find it hard or will not be able to get fuel, this because 50 percent of oil comes from outside the country, most of it from the Middle East. This means that if there are wars in the Middle East it will be harder for Ginsters to get hold of fuel. Also is there are wars in any place in the world it could have affects in some way on the providence of fuel across the world. This is because it may have to be transported by different ways, such as having to transport the fuel longer distances so that it doesn’t go through the war zone, this will make the cost of fuel more expensive. This is because it will cost more to distribute fuel across the world and the people who will have to make up for this loss of money is the people that buy the fuel as they will have to pay higher prices for fuel. Ginsters will need fuel to be able to transport their goods across the country such as their van sales team who transport Ginsters goods across the country they also call in at shops to try to make sales for Ginsters. This could lead to Ginsters not having the right amount of fuel to distribute their goods across the country, this will have a huge impact on Ginsters as they will have decreased sales this is because they will not be selling to people who are outside of Cornwall, this is because they will not have enough fuel to be able to transport their good any further than Cornwall. Ginsters will also be affected as if there are wars in the middle east where most of the fossil fuels for the entire world come from they will have to pay more money for fuel as their will be less places where they are extracting fossil fuels this means that there will be smaller amount of fuel being distributed across the world making it more expensive as there are limited resources and everyone will want fuel as well. For example business such as Tesco and Morrison’s will also need fuel to transport their good across the country. This will lead to Ginsters losing money as they will have to pay extra to be able to transport their good across the country therefore they will not be making as much profit. All business will be affected in this way.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profit this is because they will have to pay more money for the fuel that they use if there are wars or conflicts in a country associated with fuel extraction or the distribution channels of fuel. There is no way that Ginsters can avoid or minimise the effect of wars and conflicts as they have no say in the conflicts in countries this means that Ginsters will just have to deal with these effects. It will effect Ginsters as they will have to pay more money for fuel, they will have to buy fuel in order to give The van sales team which includes the Regional sales manager, National sales manager, and the Van drivers these are the people that are involved with distributing their good across the country the resources to be able to do this.
This PEST factor also could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting stakeholder’s needs; this is because Ginsters will need to make sure that they have the money to be able to pay for the increased prices in fuel. This is because they will need money for their employees of their van sales team, such as their van drivers. This is because if they do not have the money to pay for fuel then their van sales team employees will not have a job as their van drivers will not be able to distribute goods as they will not have the money to be able to pt fuel in the vans to transport the goods. Ginsters will not be meeting their aim to meet stakeholder’s needs if this happens as their staff in their van sales team such as their van drivers will not have much work or lose their jobs as there is no work.
Economic
A PEST factor that I think could affect Ginsters is Home economy situations. This factor is the effect that Home economy situations have on a business. A home economy situation is what is happening in society at the time. A home economic situation that could affect Ginsters is the recent economic climate, this is because in the UK at in the past year the country has been in a recession, and this has hit the home economy seriously hard. This means that the state of economy has been in decline, this means that there is a decline in employment this means it is hard for people to get jobs; it is also hard to sell products as people have less money to spend. This is a economic situation that could affect Ginsters as people may have less money to spend on their products, this means that Ginsters will sell less of their savoury products therefore they may be making less profits.
A reason why Ginsters are more likely than some businesses to be affected by the recession is because they are products are cheap convenience foods. This means that people may be more inclined to buy Ginsters products in a recession rather than for example eating out Ginsters pasties may a treat for people in the recession rather than having a meal out. Ginster’s sales have increased in the last 2 years, this could be because the UK has been in a current recession in the past 2 years meaning that people may have had less money to spend so chose to buy Ginsters products.
This PEST factor will also have the same effect on Ginsters competitors such as Puka Pies, or Pork farms, this is because they are all in the same savoury food market so they are selling the same types of foods. This could mean that Ginsters may have more competition against competitors in the recession as they are all competing to get the same customers.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of becoming the savoury product UK market leader. This is because Ginsters could end up having fewer customers than their competitors Puka pies due to the fact that there is more competition in the recession between these businesses in the savoury food market as there is less money in the economy meaning that businesses have to compete against their competitors over customers more than if they were not in the recession. Also larger businesses may have to compete against smaller businesses as all businesses would be affected by the recession. This means that they would not be meeting this aim as they would not be leading over their competitors as Ginsters would not have the largest percentage of sales in the savoury product industry.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profit, this is because Ginsters may be able to maximise the amount of sales they make as they are a cheap convince food, this means that people will be more inclined to buy Ginsters product in the recession as they are cheaper than for example eating out but a treat for many people rather than their regular home cooked meals. This may mean that Ginsters gets more customers during the recession. This means that Ginsters will have increased profits as more customers may be buying more Ginsters products and on a more regular basis
A PEST factor that I think could affect Ginsters is Seasonality/ weather issues. These are the affect that seasonal and weather issues have on a business. Seasonality issues are issues that are caused by the variation of things that are affected by a season change. Weather issues are issues that are cause by the changes in the climate.
This PEST factor will affect Ginsters as it could affect their transportation of their goods this is because if it cold and wet the roads may be icy Ginsters will be unable to transport their goods across the country. This is because it will be dangerous for their van drivers of their van sales team to be driving on ice, this means that Ginsters will make les profit due to the weather conditions, this is because Ginsters will not be able to transport their goods across the UK as easily this means that it may take longer for shops such as Tesco’s to get Ginsters products therefore they may not be in Tesco on a regular daily basis, this is because Ginsters may not be able to get to places as quickly as they will have to be more precautious on the roads, therefore Ginsters products will not be in Tesco like they are on a normally on a daily basis, this means that Ginsters will lose profit ad they will be unable to sell as many products as they will not have as money products in shops that are available for people to buy. This PEST factor will also affect Ginsters as different events happened in different season that will affect Ginsters business activities such as in the winter there is Christmas this is an event where families get together and have meals. This has a dramatic effect on Ginsters as they will get more sales around Christmas as people will buy their products , this is because people commonly have buffets around Christmas this means that Ginsters sales will increase as they sell many products that are associated with buffets. Such as pork pies, sausage rolls, mini Cornish pasties, Ginsters have packets of savoury foods that will be ideal for this event. This will lead to increased sales as Ginsters products are perfect for buffets, this means that Ginsters profits will increase. This means that Ginsters will have to increase the amount of stock that they make around Christmas so that they have enough products to be able to provide for the demands around Christmas.
Another way that this PEST factor will affect Ginsters is that that the weather could affect crops. This will affect Ginsters as the products in their food are grown as crops such as potato, onion, sage. This means that if the climate changes to weather such as heat strokes, or cold weather this could affect crops as if the weather is to hot they could die due to lack of nutrition such as water as it may have dried up underground leading to the crops dying also if the weather gets to cold the crops may also not be able to survive. This will affect Ginsters as they will have less crops available to be able to put into their products, this means the quality of their products will decrease as they will not have as many products to put into their pasties, this is because if all the crops have died they will be unable to put them in their products. This means that if they do not have the high quality of their products that they usually have and are still charging higher prices than their competitors such as Puka Pies they will have less customers as their customers will not pay high prices for a product that they do not believe is worth the amount of money that they will have to pay for it. This means that Ginsters will have less customers therefore they will be getting less income into the business.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of survival this is because if Ginsters lose lots of customers as they have reduced crops because of the weather this will lead to people not having trust in Ginsters to provide good quality food. This means that people will stop buying Ginsters products as they would rather spend their money on other businesses savoury products such as Ginsters competitors Puka pies, this will mean that they will be getting less income as people will not be buying Ginsters products. This could lead to Ginsters not having enough money to pay bills this means that they will have to shut down otherwise they may go into debt that they cannot pay back.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective to maximise profits as Ginsters will get lower profits if they cannot transport their goods if the weather is to dangerous to drive in, this means that people will be unable to buy Ginsters good this will lead to Ginsters profits decreasing, however an aspect that will allow Ginsters to meet their aim to maximise sales is seasonal events such as Christmas ass people will want to but snacks such as sausage rolls to feed their families at Christmas.
A PEST factor that I think could affect Ginsters is market routes and distribution trends. This is the affect that market routes and distribution trends have on a business. A market route and distribution trend that may affect Ginsters is that they do not have an online store for their business. This may affect Ginsters as it has become increasingly common for people in the UK to do online shopping this is because people can do online shopping in the comfort of their own home, and they can do it anytime of the day, this is becoming an increasingly common way for people to shop for food products, this is because for many people it is simpler and easier than going to a supermarket or corner shop to go shopping. For example parents with children may use online shopping as they can do it anytime and they do not have to take all their children with them, this makes it less stress free, also people with disability or people that do not have a car find it easier to use online shopping. This may affect Ginsters as they do not have their own online store. Ginsters sell their products through supermarkets such as Tescos and Asda who have online stores. Although Ginsters lose some off their profits through selling their products through supermarkets as they have to pay Tescos to be able to do this. This means that if Ginsters where to make their own online store and sell their products online and deliver to people they will have increased profits as they will not have to pay Tescos to sell their products for them.
Also this PEST factor will affect Ginsters because if they choose to make an online store where they sold their goods this will give them a unique selling point in comparison with their competitors Puka Pies or Pork farms. This means that more people may be more inclined to shop at Ginsters than Puka pies as they are providing a service that is unique and gives Ginsters an edge over their competitors. This may also increase the amount of customers that Ginsters have, this is because they are increasing their target market as they have more people that are able to buy their products such as disabled people that cannot get to Ginsters shops.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profits, this is because it will cost money for Ginsters in the short term as it will be expensive for Ginsters as they will have to pay to make the website and they will lose profits as they will have to deliver their products to people, however in the long term they will increase profits as they will not have to give supermarkets like Tesco’s money to sell their products also they may increase the amount of customers that they have, this is because they have a unique selling point over their competitors meaning people may be more inclined to buy Ginsters products.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting stakeholders needs, this is because Ginsters will providing a service that is useful for a large range of people, this is because people that cannot get out to the shops or it is easier to shop online by Ginsters having an online store this would help Ginsters in meeting their stakeholders needs as it would make many of their stakeholders lives easier as they would not have to leave the house to buy Ginsters products.
Another PEST factor that I think could affect Ginsters is General taxation issues. This is the affect that General taxation issues have on a business. A general taxation issue that may affect Ginsters is that the standard rate of VAT will rise from 17.5% to 20% from 4 January 2011. This will affect Ginsters as it will cost the money to implement but the main affect on Ginsters will be that that will make trading harder for Ginsters. This may affect Ginsters as people may not be able afford to buy Ginsters products on such a regular basis or even at all as they will have less money due to having to pay an increase in VAT on products. This may mean people make their own products as it is cheaper than buying them ready prepared like Ginsters products. This will mean that Ginsters have a decrease in their sales, which will in turn lead to decreased profits.
This could also affect Ginsters as their products are already more expensive than their competitors products Puka pies, this may mean that people chose to buy Puka pies products when this VAT rise is implemented, this is because their products will cost more, however they will not cost as much as Ginsters products as they were already cheaper before. Puka pies savoury products are averagely priced at £1.49 whereas Ginsters products are averagely priced around £1.99 this means that Puka pies products will be a considerate amount cheaper than Ginsters products, so this may mean people are more inclined to buy Puka pies savoury products rather than Ginsters savoury products. This PEST factor will affect all businesses in the UK and it means that many of the things people buy in the UK, will become more expensive.
A way that Ginsters could overcome this is by absorbing the extra VAT themselves, this means that the price of Ginsters products would not increase in the future, however it will mean that Ginsters will have to pay the extra VAT out of their own profits which has not been added on to their pasties, this will mean that Ginsters have a decrease in their profits as they are losing some of their profits to pay for the VAT. However if Ginsters do this it may increase the amount of customers that they have and help them to retain existing customers as they will feel as if Ginsters is thinking about them and is trying to help them by not charging extra for their products. This will give people loyalty to Ginsters which will ensure Ginsters retains existing customers.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profit as they may lose customers, as people may not be able to afford to buy Ginsters products. This will mean that Ginsters cannot meet their aim of maximising profits. If Ginsters where to absorb the extra VAT, this could mean that they would lose a significant proportion of their profits, this would meet they cannot meet their aim to maximise profits. IN the short term this will cost Ginsters a large sum of money, however in the long term they will gain customer loyalty and this could help to increase Ginsters sales as customers may chose to just buy Ginsters products alone and no other businesses savoury products.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting stakeholder’s needs this is because Ginsters products will rise and customers may want to buy Ginsters products but cannot afford to. This will mean that Ginsters are not doing enough to meet their aim of meeting stakeholder’s needs. If Ginsters where to absorb the extra VAT this would help them to achieve their aim of meeting stakeholders needs as they would be ensuring that they charged the least possible price for their products so that their existing customers and new customers could afford their products. This will mean they are meeting their stakeholder’s needs as they are thinking about their customers when they make decisions for the business.
Social
Another PEST factor that I think could affect Ginsters is Lifestyle trends. This is the effect that Lifestyle trends have on a business. A lifestyle trend that affects Ginsters is that in recent years it has become very common for people to try to lead healthier lifestyles, by eating healthier food and visiting the gym more or joining the gym to keep to a healthy lifestyle.
This PEST factor will affect Ginsters because people may choose to buy a healthy snack rather than to buy a pasty or sausage roll. This is because Ginsters products are usually baked in pastry, such as their sausage rolls, slices, pasties. Many people may not buy Ginsters products as pastry is seen as a heavy fatty product, this means that people would be more likely to buy a healthier snack such as apple or alpen bar.
A way that people often try to regulate the food they eat in order to eat healthier is by looking at the nutritional information on a product. A main aspect of nutritional information that people tend to look at are the calories in a product, men should have a daily amount of around 2500 calories and women 2000calories a day. People often look at products to try to make sure that they are not exceeding this amount each day. Ginsters original Cornish pasties provide 549kcals per portion. This is a percentage of a person averagely daily amount of calories, this means that people will be less likely to buy Ginsters Cornish pasties as they are seen as not healthy due to how many calories they provide this means that people will buy a product which provides less calorie consumption so that they do not go over the guide. Ginsters could overcome this by creating a healthier type of pastry to contain the contents of their Original Cornish pasties. This will mean that it will provide fewer calories this may mean that more people will be more inclined to buy Ginsters Original Cornish Pasties. Another way that Ginsters could overcome this would be to create a new product that is healthier and contains fewer calories.
Also many of Ginsters products are made with large quantities of meat such as their original Cornish pasty which is made beef, potatoes, onion and Swede, wrapped in puff pastry. Meat is seen as a food product that should be eaten moderately when someone is trying to lose weight, this could mean that people who are trying to lose weight to become healthier will be less likely to eat meaty products. This means that people will be less likely to eat Ginsters original pasties as they are made with a high percentage of meat a lot like most of Ginsters products. This could be seen to many people as not as healthy as other products in the savoury food market made from other businesses so they will buy a healthier option. Ginsters could diversify their product range and provide healthier options; this would means that people would be more inclined to buy Ginsters produce. However this could cost a lot of money in the short term for Ginsters as they will have to advertise and promote the new products. Although in the long term Ginsters will have more customers this is because they will be providing products for a wider range of people’s needs.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profit this is because Ginsters will have less money coming into the business as people are buying healthier products from other businesses. This is because Ginsters is not seen as a healthy option due to its content such as pastry therefore lifestyle trends may affect Ginsters in a negative way. This means that less people are likely to buy Ginsters savoury products therefore Ginsters will not be meeting their aim to maximise profits also Ginsters may have to pay out a large quantity of their profits into diversifying into other products in order to get more customers. This means that Ginsters will lose their profits as they will have to spend money on research into looking into the type of product they should produce and money to buy machinery to create these products.
This PEST factors could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of becoming the savoury product UK market leader, this is because if Ginsters has lost customers due to the fact that people want to eat healthier products and Ginsters is not seen as a healthy product to many people, and people prefer to eat healthier food as this will lead them in the right direction to become healthier. This will lead to Ginsters not being able to achieve this aim as they will not be selling a large proportion of their savoury products this will mean that they cannot become the savoury product leader.
Another PEST factor that I think could affect Ginsters is Demographics. This is the effect that demographics have on a business. This is a statistical view of a population, generally including age, gender, income, schooling, occupation etc. This may affect Ginsters as in the UK there is an aging population, this means there is an increased amount of elderly people compared to the amount of younger people. Over the last 25 years the percentage of the population aged 65 and over increased from 15 per cent in 1984 to 16 per cent in 2009, an increase of 1.7 million people. Over the same period, the percentage of the population aged under 16 decreased from 21 per cent to 19 per cent.
This PEST factor may affect Ginsters because they will need to think about who they are targeting their products at. This is because Ginsters will need to think about the fact that a vast number of the people in the UK are elderly, this means that Ginsters should aim to increase brand awareness for elderly people. 91% of adults have brand awareness of Ginsters, this means that mostly adults are aware of Ginsters brands and are more likely to buy some of Ginsters products.
Ginsters will need to think about issues to do with elderly people such as many elderly people often have health issues such as heart problems for example a heart attack, because of these health issues often elderly people are advised to eat healthy food in order to increase their health. In order to make sure they have the least health issues possible elderly people often try to stick to eating healthy food so that they can become healthier. Ginsters is a convenience food, to many people convenience foods are seen as unhealthy as they are pre packaged foods this may prevent elderly people from buying Ginsters products, as they may wish to buy fresh food to eat as this is seen as a healthier option. A way that Ginsters could overcome this is that they could diversify into a new product range, that is healthier; this will help them to meet people in the UK’s needs as they will be producing a product that is suitable for a wider target market in the UK, this will increase the amount of customers that Ginsters have.
Another way that demographics may affect Ginsters is that there are an increased amount of vegetarians in the UK and this is becoming an increasing trend. There are currently about four million vegetarians in the UK, this is representing around seven per cent of the population. Amongst younger people, that figure rises to 12 per cent. It is estimated that a remarkable 41 per cent of people in the UK are now including far less meat in their diet. This may affect Ginsters as they only have a small selection of products that do not contain meat, this means that if more and more people become vegetarians Ginsters may not be their preferred choice for savoury products. The products that Ginsters has that are suitable for vegetarians include a Cheese and onion pasty, Cheddar cheese and onion slice, Cheese ploughman’s sandwich. This means that Ginsters does not have a wide mix of products for vegetarians, this could lead to a decline in the amount of customers that Ginsters has if the trend of becoming a vegetarian grows in the UK. To overcome this Ginsters may need to make more ranges of different flavours in different products in order to target the most amount of customers possible.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profit as they may have to diversify into different products and different product flavours, in the short term Ginsters will be unable to meet this aim as they will have to pay money to be able research into new food flavours and products, and then they will need to spend money to be able to make the new products. However in the long term Ginsters could potentially meet their aim of maximising profits as they will have a larger target market therefore they will be selling more products, this will help them meet their aim of maximising profits.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of becoming the savoury product UK market leader, this is because Ginsters may have less customers because they are targeting their food at a smaller target market than they could potentially target their products at. Ginsters will be unable to meet this aim as there are more elderly people in the UK than younger people, this means that elderly people may not buy their products as they are seen as unhealthy this will mean that they cannot meet their aim of becoming the savoury product leader as may not be selling a large quantity of their products. Also because there has been an increase in the trend of becoming a vegetarian in the UK this will decreases Ginsters chances of meeting their aim to become the savour products market leader as vegetarians along with elderly people may buy their savoury products from other companies that have a larger range of products that are suitable for their needs.
Another PEST factor that I think could affect Ginsters is Advertising and publicity. This is the effect that advertising and publicity has on a business. This PEST factor could affect Ginsters because if people do not know about Ginsters and the products that they sell, people will not buy Ginsters products. This will affect Ginsters as it means that Ginsters will need to ensure that they have sufficient amount of advertising to capture as many people as possible. Ginsters will also need to think about whom they are targeting their advertising at, and where they will put their advertising and the amount of advertising they will need for their business. Ginsters will need to ensure that they primarily target their advertising at their target market and that they always make decision about advertising and publicity to reflect this target market. Ginsters already have a 75% brand recognition in the UK this means that 75% of all people in the UK are aware of the business Ginsters meaning that people are aware of some of the businesses activities. 91% of this brand awareness is adults; this means that mostly adults are aware of Ginsters brands and are more likely to buy one of Ginsters products. This PEST factor could affect Ginsters as they will need to ensure that they are constantly advertising their business so that they can get as many people as possible in the UK aware of their business, this will mean that Ginsters is more likely to get more sales which will increase profits. This factor could affect Ginsters because if they are not advertising their business sufficiently and their competitors Puka pies have more advertisement, this will mean that Puka pies have more people that are aware of their business which will mean that more people will buy Puka pies than Ginsters. This is because if people do not know about a business then they cannot chose to buy products from that business. Ginsters are more affected by advertising more on television. This will mean that Ginsters need to make sure that they are constantly advertising their business, and making sure their advertisements are up to date or people will have to interest in watching them. In 2010 Ginsters brought out a new television campaign and a new website this helps Ginsters to increase brand awareness, this in the long run will hopefully mean increased customers for Ginsters. This will mean that more people are likely to watch this television advert as they have never seen it before this will ensure that Ginsters is capturing customers and potential customer, and ensuring that they are doing everything to ensure that people watch their advertisements.
This PEST factor could also affect Ginsters because Ginsters often have special edition products that they bring out for a limited period of time such. Such as their
Turkey Bacon Cranberry Pasty, which they have brought out for Christmas 2010. This PEST factor will affect Ginsters because they often bring out limited edition products; this is because Ginsters will need to ensure that they have the right amount of advertisements for their limited edition products. This is because Ginsters will have to spend a large quantity of money researching and developing these ideas, and then spend money on producing these products such as their Turkey Bacon Cranberry Pasty, this will mean that if they do not have enough advertising for their Turkey Bacon Cranberry Pasty then people will not be aware that the products exists and Ginsters will therefore have wasted money on producing a product that a small percentage of people in the UK buy because they are unaware that this products exist as one of Ginsters products. This means that Ginsters will need to ensure that they have sufficient advertising and their advertisements are targeted at their target market so that their limited edition Turkey Bacon Cranberry Pasty so that Ginsters can make the maximum possible profits from selling this product whilst it is on the market and they will need to ensure this so that they are not making a loss on how much it has cost them to research, develop and produce their Turkey Bacon Cranberry Pasty.
In order for Ginsters to be able to get the highest percentage of people in the UK aware of this limited edition product I think that they should consider advertising this product on television, this is because it has become a rapidly growing trend for people to watch a large proportion of television throughout the day, even more so now people have had to go digital, this means that people have a wider selection of channels so this increases the amount of programmes people have available to watch. Also so many more people in the UK own a television than ever before, this could be because it has become so cheap for people to pick up a television. I think that Ginsters would be most affect by advertising this product on television as they could get the most possible brand awareness for their limited edition Turkey Bacon Cranberry Pasty. This means that they will increase sales as more people will want to try this product.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profits, this is because if GInsters are advertising their products sufficiently they will be getting the most possible customers that they can which will mean that they have increased sales which will in turn allow Ginsters to meet their aim of maximising profits. Also Ginsters will need to ensure that they are doing enough advertising and advertising the right target market so that Ginsters they can ensure that people are aware of their limited edition products as GInsters will need to ensure they are making the maximum profit of these products while they are on the market, so that they are not making a loss.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of survival, this is because they will need to ensure that they have enough advertising so that people are aware of their business and its activities, this is because if people do not know about Ginsters they are not likely to buy their products. This could lead to Ginsters not making enough sales to make enough profit to cover their bills, which could lead to them going bankrupt and having to sell their business.
Another PEST factor that I think could affect Ginsters is Brand, company, technology image. This is the effect that a brand, company and technology image has on a business. A way that this PEST factor could affect Ginsters is that Ginsters have will need to ensure that they have a recognisable brand, as this will mean people recognise their company. Ginsters will need to ensure that their brand is recognisable in order for people to know when they see a Ginsters product that they recognise that product as one of Ginsters products. This PEST factor could affect Ginsters as if they do not have a recognisable brand people are less likely to buy their products, this is because people often have brand loyalty which means people choose out a variety of products the product they like the most for a particular reason and then will continue to buy this product. Ginsters will need to ensure that people recognise their product if they buy it so that they can gain brand loyalty, so that people buy their products again.
Another way that this PEST factor could affect Ginsters is that Ginsters will need to ensure their brand and company is recognisable in comparisons with competitors. This is because if new competition comes into the savoury food market, Ginsters will need to think about ways to make their company look more appealing for customers to buy than the new competition in the market. Also if Puka Pies brings out a new packaging for their products, Ginsters will need to look at their packaging in comparison with Puka Pies packaging. This is because if Puka Pies have more eye catching packaging than Ginsters, this could effect Ginsters as this could be a way that people who have never tried either of the businesses products determine which companies product to buy. This will effect Ginsters as their competition such as Puka Pies will be taking away potential customers from Ginsters, this is the reason why Ginsters will need to ensure that they are constantly taking into consideration their competitions activities so that they can constantly modernise their brand, company and technology image t reflect their competitors products, to make their business and its products more appealing to customers than their competitor.
Ginsters have tried to overcome the effects that come from this PEST factor.
Ginsters have a constantly evolving brand. The design of the packaging over the years has constantly changed and Ginsters have chosen to continue to change the packaging in years to come in order to increase customers and to keep existing customers with new noticeable things such as new packaging. By doing this Ginsters are taking into consideration their competitors and any new competitors and changing their packaging to reflect other businesses products in the savoury food market.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of becoming the savory product market leader in the UK this is because they will need to ensure that they are making their products more appealing to people than their competitors companies, they will do this through modernizing their brand and company. Ginsters will be unable to meet this aim if they are not doing enough to adapt their business to make it more appealing to customers than their competitors, this is because more people will buy their competitors products, which will lead to Ginsters being unable to meet this aim.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profit, this is because if people do not buy their products and buy Puka pies products because they are more appealing than their products, Ginsters will be unable to meet their aim of maximising profits as they may have less customers. This means that Ginsters will need to ensure that they are constantly adapting and changing their brand, company and technology image to reflect their competitors so that they have the most appealing brand so that people want to buy their product over their competitors even if they have not tried their product before, in order to get the most amount of people in the UK to buy their product. Ginsters will also need to spend money on reducing the effect this PEST factor has on their business as they will need to ensure that they have the most eye catching packaging on the market, this will affect their aim of maximising profits as they will have to constantly spend a high proportion of their profits on changing their brands packaging. This is because they will have to research their competition in the savoury food markets brands and adapt and produce their new packaging. This will all cost money which will impact their aim of maximising profits.
Technological
A PEST factor that I think could affect Ginsters is Consumer buying mechanisms/ technology. This is the effect that consumer buying mechanisms/ technology have on a business. This is the ways that customers can buy products from a business, and the mechanisms and technology that are used to do this. Consumer buying mechanisms and technology have changed dramatically in recent years there are many new mechanisms/ technology that have been adapted over recent years that many businesses now use.
There are always new pieces of technology that are being adapted and modified to make people’s lives easier, in recent years the most common technological way of purchasing items from a business is now from the internet. This technology allows business to have their own online transactional website, which allows them to sell their goods via the internet. The features of using online shopping for consumers is that they can order things online, and have them delivered to their desired address.
This PEST factor could affect Ginsters as now many businesses provide customers with the ability to be able to buy their products online quickly and easily. This may affect Ginsters as they sell a large quantity of their products through supermarkets such as Tescos. This will affect Ginsters as it means that because now a large proportion of people are choosing to use this form of technological buying, as it is often easier and quicker for many people. This PEST factor will therefore advantage Ginsters as they are already selling their products online, this means that they are giving their consumers the ability to be able to use this technological form to buy their products. However because they sell their products through Tesco they have to pay Tesco some of the profit that they make. This means that Ginsters are losing out on potential profits. Also because Tescos are selling lots of different food products, this will mean that it I harder for Ginsters to get brand recognition as there are so many of the other savory products on the market that are sold at Tescos, such as Ginsters competitors Puka pies who also sell their products in Tesco. This will affect Ginsters as it will mean that they have to fight harder to get sales from customers over competitors Puka pies. This is because if customers are offered a range of different company’s products they are likely to try them; this could mean that Ginsters lose existing customers. In order to overcome these Ginsters may need to research into whether it would benefit their business to have their own online store where consumers could directly purchase their products from Ginsters. Ginsters already had their own online site which they have send lots of their profits adapting in order to increase brand awareness, this could therefore benefit Ginsters further if they where to sell their products online as it would mean that people get a clearer view of the products they sell. By changing the technology that Ginsters use this could impact on competitive advance very quickly; this is because Ginsters will be offering a service that neither Puka Pies, or Pork farms or Peters who are all major competitors for Ginsters. This could lead to customer choosing to buy Ginsters products rather than Ginsters competitor’s products as Ginsters have new technological mechanism which allows their customers with a choice of ways to buy their products.
Also this PEST factor could affect Ginsters as they will easily be able to keep a track using this technology to see their sales figures and how much money they have made selling their products. This will in turn lead to them being able to efficiently keep on top of stock control, to ensure they are making enough stock, or whether they are making too much stock.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of becoming the savory product market leader in the UK, this is because if Ginsters technology that allows them to sell their products on line, this will give them a advance over their competitor as none of their competitors have their own online store, this will mean that Ginsters may increase the amount of customers they have this will mean they are selling more products than competitors, this will help them achieve their aim of becoming the savory product market leader in the UK .
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting stakeholders needs, this is because Ginsters will be providing a variety of ways that customers can buy their products. This also means that they are providing customers with a simple and easier way to buy their products; this is because it means that customers do not have to leave the comfort of their own home to get Ginsters products. Ginsters Is a convenience food, and by having this service available to customers it makes Ginsters products even more convenient to buy.
A PEST factor that I think could affect Ginsters is Maturity of technology. This is the effect that the maturity of technology has on a business. This is how up to date and modern the technology that a business uses to produce their products is.
This PEST factor could affect Ginsters as they use a large amount of technology to be able to make their products. This could affect Ginsters as they will need to ensure that the technology that they are using is up to date and works properly. If the technology that makes Ginsters packaging does not work properly this could have a dramatic effect on Ginsters, this could be because if there technology has defects and problems within the system, and this could lead to the technology that Ginsters use to produce their packaging, making Ginsters products wrong. This could be because they print the wrong sell by date. This will mean that Ginsters will have to have a product recall if they do not find out about the defects to their products until they have been distributed. This is because business cannot sell a product if the sell by date is wrong as people may end up eating products that have gone off but will not know that as the sell by date had been printed wrong. This will cost Ginsters a large sum of their money as they will have to get rid of all the products they have recalled as they cannot be sold with defects. There are many reasons for this such as Ginsters could end up getting sued for making people ill by fault of their own, for distributing products that have the wrong sell by date on, it will also give Ginsters bad public image as people will not want to buy Ginsters products in case they get ill.
This will mean that Ginsters ensure that they have the newest technology or that they update their technology on a regular basis to prevent these problems from occurring.
Another way that this PEST factor will affect Ginsters is that if they have technology that is constantly failing and not working they have to shut down all the machinery in order to identify and repair the problem. Ginsters need to think about the effect that this has on their business, they may need to buy new machinery in order to try to avoid “down time” this is time when the machine is not running. Ginsters have tried to fix this problem this is because they used to have too much “down time” with 57 hours per week of downtime, this was a large amount of hours a week when the machinery was shut down because of problems that need to be fixed. Ginsters have worked towards their aim to reduce the amount of down time they have by 20%, however they have actually achieved reducing their down time to around 25-27 hours a week this is a huge decrease. Every hour that Ginsters have of “down time” the profit they lose from the business is £3000 an hour. This will affect Ginsters as they are still losing a large quantity of their profits every week, in order for Ginsters to overcome this they may need to think about adopting new machinery or the latest machinery this could potentially reduce down time as the new machinery should have less problems so Ginsters will not have to spend as much time repairing problems. Ginsters will need to consider whether the cost of repairing the machine is greater than changing it, this is because the age of the machinery can affect how often it has problems and how often it malfunctions. Ginsters are already a well known business for up to dating their machinery as they where one of the first manufacturing businesses to use a new automated machine to pack and create their products. This could also affect Ginsters as if the overall demand for Ginsters products increases they may need to adopt new machinery in order to cope with the demand for their products. This will mean that they are producing enough products for all their customers.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profits, this is because in the short term it will cost Ginsters large sums of money in order to buy new machinery and have it fitted, it will also cost Ginsters money as they will have to take time out of their workers working hours to teach them how to use the machinery, this will mean they have less people working so decreased amount of products being made. However in the long term buying new machinery could decrease the amount of down time further that Ginsters have, this is because the new machinery will have less problems. This will mean that for every hour less of down time Ginsters does not have to lose £3000 worth of profit for the business.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of survival, this is because if Ginsters have lots of problems with their machinery and constantly have to have down time to be able to fix these problems, and are distributing products to customers that are unsafe to eat so have to have a product recall. Also if Ginsters cannot meet the demand of customers as they are not producing enough products all of these three factors could lead to Ginsters not being able to meet their aim of survival as they may be losing lost of their profits which will mean that they may not have enough money left over to pay bills which could lead to them having to shut down.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting stakeholders needs, this is because if Ginsters machinery cannot produce enough products for the demand for Ginsters products, this means that Ginsters will not have enough products to meet the demand for their products, this will mean they are not meeting their customers needs. This could lead to customers buying their products form Puka Pies or Pork farms rather than Ginsters.
Another PEST factor that I think could affect Ginsters is research funding. This is the effect that Research funding has on a business. This could affect Ginsters as they may need to use technology to be able to research into new product areas, this is because often Ginsters will have to research whether certain flavors are viable to be able to be put together, and whether they are safe to be put together. Ginsters will also need to spend money on researching into the nutritional content of their products; this is because Ginsters have to put on their packaging nutritional information such as salt content, fat content. This may affect Ginsters is they are going to diversify into a new products, this could be because they want to create more products that are suitable for vegetarians in order to increase the amount of customers that Ginsters have. This will affect Ginsters as they will have to do research into different flavors and whether they are safe to go together, this is because they do not want to make any of their customers ill. Ginsters have a research centre at Ginsters factory in Callington, nearby where Ginsters send samples to get researched and tested. Also Ginsters will need to ensure that if they do produce a new product they know all the correct nutritional information.
This PEST factor will also affect Ginsters If they decide to diversify into a new product range. This will affect Ginsters as they will need to do extensive market research to find out whether producing a new product would benefit there business, and if they believe it would they will need to do research as to what type of product to diversify into and a suitable flavor, they will need to ensure they research what their customers want so that they make a product that their customers would want to buy. Both of these types of research will cost Ginsters a large sum of money to do, Ginsters may need to get funding in order to research into these two areas of research.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting stakeholders needs, as they are looking at what their customers want and providing a product that their customers are willing to buy, this means that they are meeting customers needs by producing a product that they wish to buy. This will mean that more people will be inclined to buy Ginsters products as they will feel as if Ginsters have taken their thought into consideration and have adapted their business products around them. This will make customers feel valued which will help Ginsters meet their aim of meeting stakeholder’s needs.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of growth, this is because if Ginsters are spending money on researching new products then this will lead to their business growing as they expand their product range, this is because Ginsters will have more products on the market. This will mean that Ginsters are growing there business which means that they are meeting their aim of growth.
Another PEST factor that I think could affect Ginsters is Innovation potential. This is how being innovated would help Ginsters to first in the business of the savoury product market. Innovation potential is being the first to do something that no other business in their market has done before or new product ideas. A way that Ginsters could have innovation potential would be to do something that other businesses have not been able to achieve or have not tried to achieve. In 2009 Ginsters won the Low Carbon Award, this has given Ginsters a good reputation for having innovation potential, this is because hey managed to achieve something that no other business had done. This helps Ginsters to be able to be able to gain customers as they have a quality that no other business does.
Another way that this PEST factor could affect Ginsters is if they created a new product idea, this could help Ginsters to be able to achieve innovation potential as they may have produced a product that none of their competitors had though of so had not made, and this product could appeal to a large percentage of people in the UK, meaning that Ginsters would be able to because first in the savoury product market as they are selling a product that appeals to a larger majority of the population that any other products in the savoury product market. This will help Ginsters be recognised more than their competitors.
This PEST factor could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of such increasing their market share in the savoury food market this is because if Ginsters spend to much of their time looking at ways to increase innovation potential, then they may not put enough effort into ways to increase their market share. This is because they may not be promoting their original products enough as they may not have enough promotions or advertising campaigns for their products; this could lead to a decrease in their market share as les people are buying their products.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of maximising profits, this is because if Ginsters have new product ideas and create new products that no other business has this will give them a unique selling point over their competitors Puka pies, Pork farms this could mean that people are more likely to buy Ginsters products than any of their competitors. Also Ginsters may be innovative and create a product that a large percentage of people in the UK want to buy. This will mean that Ginsters are able to meet their aim of maximising profit as they are making more sales.
This PEST factor could also be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of Meeting stakeholders needs, this is because if Ginsters are putting a lot of work into ensuring that they are recognised for things such as winning low carbon awards, this could lead to stakeholders being unhappy because Ginsters are not putting enough effort into their normal business activity. This could be because they are spending lots of time in promoting themselves and their award for low carbon they have achieved and have therefore not done enough for their employees such as they have not spent the time they would usually spend speaking to employees about how the feel as they are to busy. This could affect Ginsters as people may not want to work for Ginsters as they may not feel valued by Ginsters as they are not being spoken to by their employers. If Ginsters are not maximising their profits any innovation potential that Ginsters come up with may be a waste of time as whilst they developed their ideas and produced new products they may have lost connection with some of their customers due to the fact that Ginsters were not doing enough to advertise and promote their products, this will mean that people are less likely to buy their products. However this PEST factor could affect Ginsters aim of meeting stakeholders needs in a positive way as they could improve their customer relations, this is because they have won recognised awards for an aspect that is good for the environment that their stakeholders live within. Winning awards allows Ginsters to look more efficient as a business this is likely to gain them more support and brand awareness from stakeholders; this could help benefit their sales.