President cheese company profile.President is the biggest dairy product manufacturer in Egypt and the Middle East; it was launched in 1997 as a franchisee in Egypt

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President Profile

Brief explanation:

President is the biggest dairy product manufacturer in Egypt and the Middle East; it was launched in 1997 as a franchisee in Egypt. It owns two organizational companies one called Best cheese for dairy products and the other called Al Nour for dairy products, both form an organization under president the mother company of both. President has a factory for manufacturing products in the 10th of Ramadan in Egypt, and it is equipped with the latest automated manufacturing machinery for packaging, production of products and the latest advanced computing systems to control the production line of the products. The latest technological systems used, tends to be the strongest factor in pushing the company to be the leader of the market from its high quality products produced. Furthermore, it has joint ventured with the great cheese company Lactalis, and it’s one of the biggest and strongest cheese company in Europe and it was established in 2005, both have grown in the cheese industry market and became the leaders in the region it exports and market mostly their products.

President tend to have an office for exporting, and it’s in 8 street Khalid Ebn el Walid, Sheraton in Heliopolis, which is detailed in their official website.

Promotional offers

President is known as the innovative of promotions in the market, it has introduced new ideas of promotions in the market that increased the company’s value from the other competing companies in the market, and it has increased its products demand and has been recognized quickly by consumers of the dairy products. President have brought the mystery along with its products, first of all, in the triangle cheese, offers one pack free with each one you buy depending on which pack the prize is offered with. Secondly, it offers a collection of gifts of president products, for instance a package of triangle, square cheese, a cream jar and bouquet cheese which is newly introduced in the market, and these products will be mentioned shortly after that in details with its nutritional ingredients.

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Products manufactured

President had mainly focused on producing its products targeting the youth level of age, which contains nutritional ingredients that is healthy and beneficial for them, for example calcium.

There are several products with lots of flavours each that are manufactured from president. First product that president launched with in the market in 1997 is the triangle cheese, it consists of vitamin A, B2, B12, 9.3g of proteins, 24g of fats, 5g carbohydrates, 300mg of calcium and 1131KJ of energy. After that, it introduced the square cheese in the market with three different recipes, square with cream flavour ...

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