Primary research and secondary research

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P2 and M2

The research plan is based on all the data that I will collect for my primary research. I will include the following in my primary research.

Primary research: - 

Primary research is original and collected to solve the problem in hand. Primary research usually involves having to search out and collect information that is new. There are many ways to conduct primary research. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business. However the research is original, the results gathered will be more relevant to the needs of the Client.

In this report I am going to explore primary research on a major soft drink company known as Thames water. In this primary research I will be carrying out research on people from age 14-19 year old. All these ages are from year 10 to year 13. In this research these people will be asked about their favourite soft drinks and their feedback. Further, my research will include both male and female. This research will take place in free periods, break and lunch time. The research will be mainly carried out in study centre, library and connect, where most of the students come together. The primary research will be in carry out in 6th form centre, canteen and other relevant places in school such as out side field where students present number. The timings will be only during break and lunch hours because in these timings students gather.

I will start my primary research as soon as possible as it depends on lunch hours and free periods. At the end I am going to produce a questionnaire which will include some relevant answers to my research.

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Why did I choose primary research?

The dominant reason of choosing primary data is that it was easy to carry out the primary data helped me in finding out how many pupils like to drink water. Primary data also helped me in identifying in student’s age and year groups. The primary data is vital because it gave me a feedback about what people think about water. Before the primary data I don’t know what people think about water but primary data helped me in identifying feedback of people towards water. The primary data allowed me to know that ...

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