Produce a marketing strategy for is CCL computers ltd.

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Marketing Task 1

The business that I am going to produce a marketing strategy for is CCL computers ltd. The reason why I have decided to do a marketing strategy for them is because their only way of advertising products to customers is on the Internet so they don’t get a lot of feedback and also they don’t know if there would be any potential customers if they found other ways of advertising as well. They might also want to know what the prices of rival firms goods are.

In order to do this assignment I will have to collect information about rival firms and about CCL computers ltd potential customers and ways they could advertise to get these customers. There are two types of research, which could help me to collect the information, primary and secondary. Primary research is where you gather the information directly and secondary research is where you use someone else’s information that has already been collected.

Primary research

Advantages

  1. All the information collected will be up to date
  2. All the information collected will be relevant, this means it will be useful to me and it will be how I want it.

Disadvantages

  1. This method of research can be expensive
  2. This method of research can be time consuming

Secondary research

Advantages

  1. The information is already gathered and processed.
  2. The information can be generally cheap to acquire.

Disadvantages

  1. The information may be inappropriate to me.
  2. The information may be out of date and that wouldn’t help with the market today.

There are different methods of carrying out research within the two types of research: observations, experiments and surveys.

Observations

This is where a business might have a market researcher following customers to monitor their behaviour. For example a supermarket might employ market researchers to monitor the behaviour of customers. They will observe where the customers go, what they do and what they buy. The big disadvantage with observations is that it is expensive to do.

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Experiments

This is where a business will change some parts of a product and see what the response from customers is. For example a cereal company might want to change the colour of their product so they will choose a certain area then make sure the products they send there are a new colour without the box saying the cereal has had any alterations and see what response the people from that area give them. The disadvantage with this is that the sample isn’t broad enough so it won’t give a good enough view of the opinions for the ...

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