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# Produce a marketing strategy for is CCL computers ltd.

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Introduction

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The disadvantages are: The survey is limited to only the people who have a telephone. 4. Panel surveys - this is where a group of people are asked questions regularly. The advantages of this are: They can monitor the views of the members over time, More truthful answers are usually received. The disadvantages are: Panel members may change over time, Members may be set in their views. When you carry out a survey there are various sampling techniques to get a sample of the population. The two basic types of sampling are random or non-random. Random or Probability samples- this is where every member of the population has an equal chance of being chosen. In this type of sampling there are various methods they are: > Simple random sampling- this is where a sample is drawn at random from the population, usually with the help of a computer. > Systematic sampling- this is where a numerical formula is used to select the sample of the population e.g. every tenth person is chosen to do the survey. > Stratified sampling- this is where a sample is taken from a particular strata (type of people) of the population e.g. those in the age group of 25-35. > Cluster sampling- this is where the population is divided into a number of distinct clusters, e.g. ...read more.

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