Promotion The different types of promotion are sales promotion which is where a business will part on certain offers

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Promotion

We use promotion to inform customers about a product, or business(espacially when new or changed), to keep a business ahead of its competitors, to create or change the image of a business and to maintain or increase sales. These aims will be used as necessary by a business, though they all try to keep sales at a level which is satisfactory for the business. As a business develops, the emphasis of promotion will change. For example when Sega first introduced its games consoles into Britain, its promotion was aimed at making people aware of the name 'Sega', which at that time was unknown. As the name began to be accepted, the emphasis of promotion switched to the products it was selling, such as Dreamcast.

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It must be remembered that even the best-known companies and their products still need promotion. For example Nestle continue to promote products such as Kit Kat even though they are market leaders. This is simply aimed at maintaining the product as al leading chocolate product.

The different types of promotion are sales promotion which is where a business will part on certain offers (such as buy one get one free) to get customers to buy from their shop. The advantages of sales promotion are you get alot of customers coming to buy your cheaper merchandise, and this will ...

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