• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Russ Berrie + Sparsholt A2

Extracts from this document...


Similarities Differences Ownership Private sector Started as sole traders Russ Berrie has shares Which are publicly sold Sparsholt is a sole trader Aims and Objectives Profit, survive Russ- increase item made Sparsholt- more higher quality milk Location In Hampshire near their customers Good transport links Russ- warehouse/office Sparsholt- dairy Activity Expanding, growing Russ- moved location Sparsholt- not moved Russ- Secondary Sparsholt- Primary Ownership Sparsholt and Russ Berrie both have similarities and differences in the way they are run and owned. There are very few similarities but the few I have noted are that they are both private sector businesses rather than public sector like the post office. Both Russ Berrie and Sparsholt both started their businesses as the same; both the company started as sole traders, which was very easy for them to set up. The differences for both the companies that I have found were more numerous, such examples for this would be that although Sparsholt and Russ Berrie both started as sole traders Russ Berrie has advanced into becoming a Public Limited Company, Plc whereas Sparsholt has not changed it's status into either a Private Limited Company or a Public Limited Company like Russ Berrie has done. Russ Berries method of decision-making I have found is different in contrast to Sparsholt. Sparsholt I have found to be a faster process of decision making because of its one owner however in comparison to this Russ Berrie must inform all of the directors and other owners before action can be taken this are done to make sure there is no conflict on ideas or opinions. ...read more.


Russ Berrie Products" this objective is very similar in the way that it is not very specific and there is no time scale which makes it too generic and not nearly as effective. Another similarity I have noted between the two companies would be the aim to improve the quality of their products that are distributed to their customers. I have found that both the companies aim to improve the quality of their products, Russ Berrie aims to "produce high quality goods" whereas Sparsholt also aims to "To produce high quality milk" both these aims are similar and based on the same idea of making better products. However I have noted another difference between the two companies aims and objectives, Sparsholt is trying to promote a better understanding of animal welfare to locals and customers etc in comparison though to Sparsholts aim promote animal welfare Russ Berrie has no environmental objectives which could relate to Sparsholts objective to promote animal welfare. The last difference I noticed was the amount of objectives each company has listed, Russ Berrie has got three objectives listed however in comparison Sparsholt has got eight listed down, this is more than twice as many objectives for Sparsholt to try and achieve. This could be easier for Sparsholt to do though as it's a much smaller company and therefore changes would be easy to change and results would be more visible. ...read more.


I found a difference about the two companies about their location and history. In recent years Russ Berrie has had to move because of financial difficulty in contrast to this though Sparsholt has not had to move recently or ever since the business opened many years ago, as they have had no serious financial trouble which has forced them to do so. A similarity between the two companies that I found is that Russ Berrie is a retail company to its clients in the Uk and abroad and so is Sparsholt to its only customers Watsons, however a difference is that Russ Berrie sells products to all over the world and to many difference clients whereas in contrast Sparsholt only distributes products to the one customer and is that is located in the same country and county. Another similarity between the companies is that in recent year's events have taken part it the companies day to day running. For example the foot and mouth outbreak in 2001 which was one of the worst outbreaks in recorded history which fortunately didn't effect Sparsholts cows but has caused Sparsholt and other farms to change hygiene procedures, in comparison to the recent foot and mouth events Russ Berrie has had its own problems with Carte Blanche, this rival company has had to force Russ Berrie into thinking of new ideas and new products in order to stay in the market, which in turn has near totally changed the company. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Marked by a teacher

    ASDA's Ownership

    4 star(s)

    Their shop sells food and household consumables. They also offer tobacco, alcohol and newspapers/magazines. If their main business core were to decline, they to are in trouble and debt. But as they are a limited liability partnership, they will only loose the business.

  2. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    A product where the demand changes because of the price has an elastic demand, it changes a lot. Some products, mainly ones that are more essential, can have an inelastic demand; this means the demand generally stays the same. For example if the cost of milk rose then most people would still buy milk as it is essential.

  1. Introduction to J Sainsbury plc

    According to the table and pie charts shown above, Sainsbury's market share has decreased by 1.3% between the years 2002 and 2003. This is the case because Sainsbury's have performed badly by its falling sales. Sainsbury's have currently drafted in the chief executive from Marks and Spencer to try and help recover their market share.

  2. Vodafone Plc

    - Disintegration: companies which provide specialist machinery might be interests in areas of specialist industries for example the machinery which is provided to Vodafone, the specialist would like to help them when errors occur or if there are any faults with the machinery.

  1. For my portfolio, I was asked to do an assignment on two businesses. I ...

    In communication business the computer do the most of the work and they used to operate it. The method of producing cards in Vectone Gnanam Telecom Vectone Gnanam Telecom used to produce telephone cards at their head office in canary wharf and harrow in London with a special printing process

  2. Business unit 2

    4 of our 5 group members have a PS3 and the game, but nobody wanted to bring in their as they were scared that it mite get damaged or stolen while in school. Insuring the PS3 would not be possible as it whoever decision to bring it in.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Promotion ? that is used to focus a marketing strategy in a coherent direction. ?Place?, however, is often over-looked due to the lack of flexibility and long-term logistics of placing products effectively ? distribution is more likely to be adapted to meet customers? needs instead.

  2. Applied Business. Investigating a business Preston Manor High School

    Preston manor does surveys with parents during parent evenings, plus the school is introducing surveys on their website so there is a wider range of research methods used to collect information and it will improve the response rate. Evidence is available on the interview I done with Mr. Rigby (Q6).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work