S.W.O.T And S.L.E.P.T Analysis

OPPORTUNITIES

Expand - Plenty of space ( Cheap Land out of CBD )

THREATS

Competition - Very Little

Bankruptcy - No business

These are constraints, things that stop or slow you down.

S.L.E.P.T

SOCIAL - The locals could protest and disagree with you opening your business.

LEAGAL - Trade Description Act, Consumer Protection Act

ECONOMIC - Profits down

POLITICAL - Local MP's will get involved in the dispute.

TECHNICAL - Brand new technology is very expensive, like new Motorbikes or high-tech performance parts.

Research Plan

Primary/Secondary

What research I will do?

Where will I get it from?

Why do I need it?

Primary

Questionnaires

Friends

To get an idea if it will work

Secondary

Factors that influence site location

Textbook

To find a suitable business site