Sainsbury has a number of aims and objectives that they try to meet to ensure that they provide the highest level of customer service and high quality products.

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        Unit 1

Aims and Objectives

 

Sainsbury’s is a supermarket found in the UK that provides such as food, clothing and electrical. Sainsbury’s was founded in 1869 by John Sainsbury’s in London, England and soon grew rapidly during the Victorian era. In our modern day, Sainsbury’s is currently the second largest supermarket in the UK with a 16.3 market share. Sainsbury’s, but also has interest in banking and property. Sainsbury’s current have a market share of 479 million. Sainsbury has a number of aims and objectives that they try to meet to ensure that they provide the highest level of customer service and high quality products. I am going to investigate whether or not Sainsbury’s are meeting all of these aims and objectives and how they affect their success.  

  • To maximise sales: Know your outcome always begin with the end in mind: Talk about benefits, not product e.g. optimize people performance in order to increase the profits of the supermarket.  Know their outcome - what do they want or need? Ask them: "What do you want to get out of this supermarket.   Show genuine interest in the general likes and dislikes of the public.       

      

  • Making a positive difference to the community: Sainsbury says, “There are practical and economic aspects to this, as well as charitable ones”. We provide local jobs for local people, we buy from local suppliers and we help to protect the local environment and make it safer. We support good causes through our Active Kids and Local Charity of the Year schemes and our longstanding partnership with Comic Relief.”  This helps the community around the stores and helps the local economy grow by giving more people jobs.

  • Fairly-priced products: Sainsbury plan on working with our suppliers to ensure the sustainability of our products in the round, taking into consideration their economic, environmental and social impacts. This ensures that people get the best value of product for their money.

  • They plan to outshine their competitors and remain the market leader. They plan on doing this by listening to the consumers wants and needs and making them available. They plan on outshining competitors by lowering their prices and providing the best service to make their customers happy.
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  • They plan on continuing with their good reputation by making sure they have the best products and making sure that they don’t have any adulterated products. They also have a system where they give money back guarantees if the customer finds any fault in that product.

  • Sainsbury plan on making their market into an international market; they have changed their objective from, being the leading market in England to being the leading market around the globe.

In my price comparison table shown above, Sainsbury’s are the cheapest and Waitrose in the most expensive supermarket. I am very ...

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