. 25000 nectar points or £250 cash back when takeout Sainsbury’s gas
. £40 Sainsbury’s gift card when take out over 50 life insurance (leaflet advertisement)
. 3 for £5 Uncle Ben’s Express Rice (£1.59 each)
. 2 for £1.50 Sainsbury’s Microwave Rice (99p each)
. Mix and Match e.g. 3 for £10 on meat, poultry and fish
Merchandising
. Other services (such as Life Insurance leaflets) placed by till
. Magazines near the tills
. Re-usable bags i.e. Bag for Life placed near tills (when putting products on the counter)
. Only sell TU clothing – No other clothing
. Keep shelves tidy – doesn’t detour the customer away from the product
. Clearly advertise Sainsbury’s money saving tactics (e.g. Brand Match advertisements hanging from ceiling)
. Freeform products: Sainsbury’s (top of shelf) -> branded products going down
. Offers placed on the end of the aisles
. Meat and poultry: Sainsbury’s basic (bottom) -> Taste the Difference -> Branded (top)
. Alcohol awareness notices near the alcohol aisle (illegal to sell to under 18’s)
. Advertise 1 nectar point per bag re-used near the re-usable bags which are near the tills
. Adverts outside the store on poles outside
. Some services advertised outside on the welcome board (e.g. café and exchange currency)
. Exchange rate counter, Locksmith, Dry cleaner and Post box all near the front of the store (wall behind the tills)
. Petrol station – Turn right out of the car-park
Customer Service
. Good advice with regards to the Nectar Card system
. Offer advice and information when didn’t ask
. Answer most questions given to employees
. Products i.e. bread are fresh prepared the same day (show a time when made)
. Show customers where to locate items and take them to the correct location or look in the stock room for the product if not on the shelf
. Awareness notes around particular parts of the store e.g. bakery “Nut and seed allergies aware”
. Employees know what they are on about (trained in the particular area of work)
. Try and sell services (such as energy) but do not push if you don’t want it
Product Range
. Fair Trade
. Sainsbury’s Basic Range
. SoOrganic
. Branded products e.g. Birds Eye, McVities, Fox’s (depending on the type of product)
. TU clothing and home ware
. Be Good To Yourself
. Wide variety of products and brands
. All eggs are free-range
. All meat comes from British farmers
Pricing Strategies and Tactics
. Sainsbury’s Basic’s cheaper than other products
. Brand Match – Keep branded products same as other supermarkets
. Advertising boards near the entrance showing products on offer
. Most of the time try and keep Taste the Difference products cheaper than branded products
. Special offers such as ‘Buy One Get One Free On All Halloween Treats’
. Try and become the cheapest supermarket but offer great quality products e.g. Taste the Difference
. Put products on offer that is on offer at other supermarkets (linked with Brand Match)
. 4% cheaper on gas than other services – in partnership with British Gas
. Take out external services and get other things e.g. ‘car insurance from £220, and get FREE breakdown cover (Greenflag)
. Increase the original price for one product but then put it on special offer so it seems cheaper to the customers
.Some products can be £_ for __days, however it may go up or down in the future
by
liverpool123456789 (student)
