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Introduction

Social responsibility of Hospitality Industries to protect Historical Monuments LITERATURE REVIEW Social Responsibility of Hospitality Industries to Protect Historical Monuments. Masters of Business Administration (Hospitality Management) Current Issues in Hospitality Management Lecturer: Prof. Roopa Nagori GROUP-4 AMIT RAHAMATKAR VIPIN VARGHESE ASHISH RAJBHAR DIPIL.N.DAMODARAN Introduction World Heritage Areas substantiate the multiplicity of the earth, which are achievements of its natives. They are places of beauty and wonder; enigma and magnificence; thought and meaning. These historical monuments symbiolize the best Earth can offer. The Taj Mahal, Great Wall of China and pyramids of Egypt are some of the major accomplishments of human beings. World heritage sites face major risk from torrential urbanisation, pollution, poaching, war, armed conflicts, unchecked tourist developments, earthquakes and other natural disasters. Any threat to World Heritage sites can be ascertained by taking into consideration the potential or imminent threats. As the hospitality industry comes under service industry it is directly related to the society and its people. So the responsibility of the hospitality industry increases manifold towards the society compared to other organisations. Saving these historical monuments becomes a major responsibility of hospitality industry. ?Historic buildings are unreplaceable, and contain information about the past that is available from no other source. They must be treated responsibly, and the understanding that is essential to their proper treatment or conservation can only be reached by making use of the best possible information about them and ensuring too that future generations understand what the present generation has done for their care??(amazon,2011). ...read more.

Middle

International Hotel & Restaurant Association (IH&RA) contributes 950 billion US dollars every year and employs 60 million people. A lot of factors like environmental, social and economic conditions get affected by an industry of such a big calibre which can help in credible development. As the hospitality industry comes under service industry it is directly related to the society and its people. So the responsibility of the hospitality industry increases manifold towards the society compared to other organisations. Evaluate the role of hospitality organization by exploring one case study (The Taj Mahal, India). Taj Mahal is one of the Seven Wonders of the World which is very well known for its unique delicate architecture on its marble walls and outstanding monument structure. Taj Mahal is on the side of river Yamuna located in the north central part of India called Agra and spread over 42 acres of land. Today Taj Mahal is facing a big threatening problem because of the air pollution caused by automobiles, factories which lead in acid rain and affecting the marble wall which is turning yellow in colour. This effect is kind of ?marble cancer? in which the walls of Taj Mahal is decaying day by day. Indian environmentalist is fighting from long time in Supreme Court of India to take action against pollution to save the treasure. Now the fight is turning between the industrialist on whom labours are depended for their living and on other side government have to think also for his national treasure preservation. ...read more.

Conclusion

campaign has been changed into the Green Indian movement Supreme Court of India ordered to close down the factories that were harming the monument Cars and buses ware banned to cross the cultural landmark Many plants were planted in the Taj nature walk in order to preserve the beauty 2009- Natural gas pipelines have been placed to deliver clean fuel to industries in Agra and Firozabad The three-wheelers previously running on diesel have been replaced by CNG-power Mathura refinery has been making heavy investments to reduce pollution (Greendiary, 2011). To recommend how hospitality organizations can benefit from corporate social responsibilities. Waldorf Astoria collections from Hilton runs the hotel in historical monuments which helps in conserving the monument and making money for the group. www.walfordastoria.com It builds goodwill of the organization which leads to growth in their business. Conclusion After evaluating the threats faced by Taj Mahal as a example it can be seen that the historical monuments face major issues regarding their preservation and conservation. The same situation is being faced by monuments around the world and different steps have to be taken by the respective governments to save and conserve them. Historical monuments are to be preserved by the present generation for the following generations. Reference List: 1.Drgeorgepc(2011). DisasterCulturalSites. Available at: (http://www.drgeorgepc.com/DisastersCulturalSites.html). Accessed on: (20/08/2011) 2.Indianhotelreviews(2011). Blogspot. Available at: (http://indiahotelreviews.blogspot.com/2007_02_04_archive.html). Accessed on: (22/08/2011) 3.Greendiary(2011). immortal-Taj-mahal-is-dying-but-who-cares. Available at: (http://www.greendiary.com/entry/immortal-taj-mahal-is-dying-but-who-cares/). Accessed on: (05/09/2011) 4.Dare(2011).conservation-and-preservation-of-monuments. Available at: (http://www.dare.co.in/opportunities/other-business-opportunities/conservation-and-preservation-of-monuments.htm). Accessed on: (10/09/2011) 5.amazon(2011).Guide-Recording-Historic-Buildings. Available at(http://www.amazon.ca/Guide-Recording-Historic-Buildings-Icomos/dp/075061210X). Accessed on: (19/09/2011) ...read more.

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