Limitations
The World Travel Guide is not portable as it is bulky. The guide is very detailed and someone may prefer a brief outline of each tourist destination. The World Travel Guide is quite expensive and may not be affordable to some people or companies. The World Travel Guide is published annually and may not be up-to-date toward the end of the year.
Main User Group
The main user group of the World Travel Guide is likely to be travel agents. They would use this to learn relevant information that a customer may require. A customer may use the World Travel Guide to see which destinations are most appealing to them.
Electronic-based source of information
TV Travel Shop
Quality
The TV Travel Shop is of a very good quality. They offer detailed overviews of many holidays with photographs and camera footage.
Ease of Access
The TV Travel Shop is very easy to use although it is only accessible to those who have Digital Television.
How up-to-date are the sources of information
The information on TV Travel Shop is always up-to-date because it is a television channel. TV Travel Shop is an electronic-based source of information which means it can be updated regularly, whereas paper-based is more difficult to update frequently.
Strengths
TV Travel Shop is extremely useful to those who are looking to travel. They offer programmes where you can book your holiday through the channel or there are programmes that simply give you an overview of destinations to visit. TV Travel Shop is constantly updated with new information and holiday packages.
Limitations
TV Travel Shop is only accessible to those who have digital television. The TV Travel Shop only really offers packages and show programmes on the most popular destination at the time and they do not cover all destination.
Main User Group
The main users of TV Travel Shop are customers looking for a holiday or Tour Operators looking to advertise their packages on the channel.
Electronic-Based Source of Information
Internet
Quality
The Internet is of a good quality and there area many websites to choose from. There is a great deal of holiday-related websites to help people. Most websites use good sue of colour and animation to attract customers.
Ease of Access
The Internet is not always easy to use. Some people may not have Internet access due to costs and not all people are computer literate. If you are able to use computers then Internet is reasonably simple to use and you can find all the travel websites via a search engine.
How up-to-date is the Source of Information
As the Internet is an Electronic-based source of information, it is constantly updated.
Strengths
Internet is an excellent source of information because there is so much choice. The choice of websites is vast which means you can find almost anything you want on the Internet. The Internet is always up-to-date.
Limitations
Not everyone has Internet access and it can be difficult to use if not familiar with computers.
Main User Group
The majority of the Travel Industry will use the Internet, e.g. customers, travel agents, tour operators etc.
Paper-based Source of Information
Leaflets
Quality
The quality of leaflets can vary. Usually contain text and relevant illustrations. Often there is good use of colour and slogans to attract users.
Ease of Access
Leaflets are one of the easiest sources of information to use. Print may sometimes not be clear or too small but are they are often preferred by its users. Leaflets are normally free to use.
How up-to-date are the sources of information
Some leaflets may not be updated frequently but they are usually up-to-date and contain relevant information.
Strengths
Leaflets are simple to use. They briefly outline the subject matter and tell you all you need to know without going into too much detail unlike other paper-based sources of information. Leaflets are usually free so are often favoured.
Limitations
Leaflets may not always be up-to-date as they are a paper-based source of information. They may not be detailed enough for some customers and may need more information from elsewhere.
Main User Group
The main user group of leaflets are usually customers and members of the public seeking information.
