Suppliers
Suppliers are classed as an external stakeholder who would be expected to provide good quality merchandise to Tesco at a reasonable price and in a large quantity (bulk). The suppliers could influence the decisions of Tesco, for example if the ordered supplies are not delivered on schedule, they may lose their contract to supply their goods to Tesco. They want the business to succeed and expand so they can continue to supply and have increased orders for supplies. The suppliers would aim to have prompt payment which is more likely from a thriving business.
Investors
Investors are again stakeholders; they have no influence on the day to day running of the company. They do however have a large influence over the building of new stores and large expansion decisions as these would require a large investment from them. They have an invested interest in the company being successful and generating healthy profits as they want the money which has been invested to be paid back. Investors play a major role in decision making especially ones which would require large investment. They will also have an interest in how Tesco is portrayed to the local community.
Managers
Managers are internal and have a large influence over the way the store is run and which staff are hired. Their maybe some conflict between managers of a large Tesco store as there would be more than one manager to cover different departments and shifts. They have an interest in the success of the company because if the store is successful there salary would go up as it shows that they are carrying out their job at a high standard and encouraging these profits. Managers usually operate on the ground floor and are there for any comments or queries about the store made by customers. These comments and queries are sometimes very useful for the running of Tesco as sometimes this can improve the running of the business as the manger will put the ideas together an interpret them into the company to improve and expand the store.
Local community
The community is external and is a stakeholder of any business including Tesco as they employ local people. The community would have a say in the running of a store like Tesco with things such as noise, for example late night deliveries and work expansion projects. Local people within the community who enjoy the experience of shopping at Tesco would increase sales for them by recommending the store to family and friends. Tesco also plays an active role in community projects such as computers for schools which improves their aim to be a respected company within the local community.
Employers
The employers of Tesco are internal. Tesco invest a lot of time in employing the right people for their broad range of roles. They want to expand their business and put a lot of time and energy into choosing the correct people which is obviously very important for Tesco. They want to employ people who have the best interest of the company in mind and will commit to making Tesco a success. Once employed Tesco as an employer offer training to improve their employee’s full potential and offer promotion to conscientious employees. Tesco’s core element of their business is quoted as ‘applying a collective knowledge to meet customers changing needs’. This supports the effectiveness of employing the right people for the job as this creates success for the store.
Trade unions
Trade unions are an external organisation not connected to Tesco in anyway, they are purely there to support employees and staff. Employees of Tesco can if they want to become members of a trade union. Trade unions would have an influence on how Tesco operates by negotiating good working conditions such as working hours, facilities and fair pay. A trade union could affect the aims and objectives of Tesco by insisting on higher wages for unsociable hours, this could affect the long hours Tesco remains open for.
Demelza House
Demelza house is totally different from a company as it has different aims and objectives as it is not in existence to make massive profits. The stakeholders of Demelza house are made up of direct and indirect stakeholders. They are committed to providing the best possible care for the children they cater for.
Customers
The Customers of Demelza house are the most influential stake holders as the whole charity is run around their needs. They are influential on the aims and objectives of Demelza house depending on the services they require, the charity would have to adapt their aims to suit the customers. The customers would require from the charity efficient care, comfort and a feeling of wellbeing.
Parents and family
These are external stakeholders. The parents and family of the customers (children who use Demelza house) are just as influential as the actual customers as they are sometimes their voice. The parents and family want the best service they can get for their children. This makes them able to influence the services provided by Demelza house to suit their individual children’s needs.
Fundraisers
Fundraisers are external stakeholders; they play a major role in the success of Demelza house. By raising funds for the charity to purchase goods such as hospital beds, supplies and medicines they play an essential role. The success of fundraising at Demelza house has helped mould it into the charity it is today. Their day to day efforts have an influence over the aims and objectives by allowing them to happen. If the fundraises did not raise enough money the charity would cease to exist. The fundraisers aim to think of new ways to raise money for the charity so it can operate effectively and provide the very best services.
Employees
Employees are committed to providing a high level and caring service to their customers. They are conscientious, well trained and professional towards the customers and their families; this upholds the aims and objectives of Demelza house by providing the very best service they can. The charity provides training to those employees who wish to further their experience; this again helps provide an even better service. Some employees work on a voluntary basis meaning that they work unpaid which shows a real commitment to the charity.
Management team
The management team are internal stakeholders they are committed to sourcing the best possible supplies for the customers at the best price or donated if possible. They oversee the effectiveness of the employees on a daily basis, they are committed to ensuring the best possible service for the customers and the most efficient distribution of funds. The management team provide training for staff where it’s needed and organise CRB checks to keep the customers safe and secure. They manage the finances of the charity and are committed to providing the very best service with the money which has been raised through fundraising and keep accurate records of the patients as well as finances.
Suppliers
The suppliers sometimes donate equipment and supplies to enable the charity to operate efficiently. They can influence the running of the charity if the equipment is faulty or very expensive. If supplies are delayed in delivery this can also have an adverse effect on the running of the charity and the services it aims to provide. The suppliers have little interest in the success of the charity as goods are ordered in small and intermittent quantities, although it could increase their standing in the community if goods are donated.
Patrons
Patrons are indirect stakeholders who raise the profile of the charity. They help with fundraising and sometimes have an interest in a particular charity having had a relative or friend who has needed support from the charity to which they are a patron. They want see the charity succeed its aims and objectives so they can provide a good service to many more people the trustees can influence this success just by lending their name to the charity.
Trustees
The trustees are direct stakeholders, they offer their skills and influence to the charity. The board of trustees help select members of the management team to work at the charity; they are made up of professional people many holding OBEs from all walks of life such as financial investors, doctors, and former diplomats. They offer their services so the charity can operate as efficiently as it can, they can influence who works there and which services if offers so they probably are the most influential people involved with the Demelza House.
Liam Wheeler Miss Johnston