Unit 1: Starting a business:
What is meant by ‘gap’ in the market? (1 mark)
Kn: 1 mark
Student must give a definition.
A gap in the market is where there is demand for a product but no one is supplying the product .
Give two reasons why Mark and Marie should write a business plan (4 marks)
Kn: 2 marks (stating the reason)
App: 2 marks (explaining the reason)
It is important for Mark and Marie to write a business plan because if they want to obtain a loan from the bank then they will have to prepare a plan to show the bank that the business is likely to be a success and will be able to pay back the money it borrows. Another reason is that the plan is a working document and will highlight areas of strengths and risks within a business and Mark and Marie will be able to make sound decisions and avoid some risks.