Suzlon Wind Power Company Analysis.

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                    Group: Q1

                                                                                Section: 3

About the Company

Suzlon Energy is a global wind power company based in India. Suzlon is a market leader in Renewable Energy Resources segment. It specializes in providing total solutions in Wind Power Generation with cohesive integration of consultancy, design, manufacturing, installation, operation and maintenance services. Currently, Suzlon is ranked as fifth leading wind turbine manufacturer in the world.

Suzlon delivers end-to-end wind power solutions from assembly, installation to commissioning. The company manufactures blades, generators, panels, and towers in-house and state-of-the-art large or offshore turbines through its subsidiary REpower. The company is integrated downstream and delivers turnkey projects through its project management and installation consultancy, and operations & maintenance services. Suzlon is a multinational company with offices, R&D and technology centres, manufacturing facilities and service support centres spread across the globe.

History

The seeds of Suzlon were sown by Mr. Tulsi R. Tanti’s venture into the textile industry. Faced with soaring power costs and the infrequent availability of power, he looked to wind energy as an alternative. Beginning with a wind farm project he set forth to acquire the basic technology and varied expertise to set up Suzlon Energy Limited - India’s first home-grown wind technology company.

Suzlon began with a wind farm project in the Gujarat state of India in 1995 with a capacity of just 3 MW and has, at the end of 2007, supplied over 6000 MW world over. Suzlon has grown more than 100% annually and registered a 108% growth, in the financial year ended 2007- over twice the industry average - in a supply restricted environment.

Today Suzlon is being ranked the 5th leading wind power equipment manufacturer with a global market share of 10.5%. The company seized market leadership in India over 8 years ago, and has consistently maintained over 50% market share, installing over 3000 MW of wind turbine capacity in the country.

VISION:

  • To break through new grounds in sustainable development of solar and other natural resources
  • To pioneer a viable and enduring company
  • To be a reliable productive choice for energy solutions.

MISSION:

To pioneer an inventive & stimulating way to provide greener power solutions to all segments of the society in a cost effective and socially responsible manner.

Core Values:

Community Impact


Suzlon is also actively implementing a number of Corporate Social Responsibility initiatives across all its sites in India through the Suzlon Foundation. The Foundation has partnered with experienced and committed NGOs and Government departments to implement over 120 projects running in across eight states and two Union Territories; directly benefiting over 33,000 vulnerable families in 466 villages. The initiatives have successfully enhanced livelihood options for over 28,000 families, improved access to quality health in over 100 villages, does natural resource conservation on over 4,000 hectares of land, brought light to 1,400 households through solar lightning system and improved health and productivity of over 1,00,000 heads of livestock.

Team’s Comments

Suzlon encourages and facilitates rapid and decisive action on all matters important for Suzlon’s Progress. It believes in applying creativity and innovation, to work, to build a more efficient, more competitive and more responsive organization. It also endeavours to add value to all matters related with work, make contributions towards the teams and other stakeholders. Suzlon has inculcated values that provide the benchmark to carve their vision, develop their mission and lay a strong foundation to energize the corporate objectives. Suzlon’s values are an end-to-end cornerstone of all its commitments, endeavours and progress. Suzlon endeavours to abide by truth, transparency, honesty and sincerity in everything it does by developing a mutual feeling amongst co-workers for the same.

General Environment

The general environment in which a firm exists is demographic, economic, global, political/legal, technological and sociocultural.

Demographic Environment

Suzlon also, to its credit, developed and operates Asia’s largest wind farm in Kutch district of
Gujarat with an 800 MW capacity.

Other key wind parks include the Dhule wind park in Maharashtra, the Sankaneri wind park in Tamil Nadu and the Jaisalmer wind park in Rajasthan.

Technology and Infrastructure

The company has developed 83 electrical sub-stations with cumulative capacity more than
5,000 MVA and transmission lines of more than 1,000 km across wind farm project areas in
India productivity of over 1,00,000 heads of livestock.

Global Footprint

Geographical Presence of the Suzlon is in 33 countries spread across 6 continents. The Key Markets where the company has installed its presence are as follows,

Asia Pacific - India, China, Australia, Japan, Sri Lanka and Korea

Americas - USA, Canada, Brazil, Nicaragua

Europe - UK, France, Germany, Spain, Portugal, Italy, Belgium, Romania, Poland, Turkey, Hungary, Austria, Bulgaria, Greece, Sweden, Netherlands, Russia, Sweden

And the Emerging Markets focus is in the following regions: MENA Region, South Africa, and South Asian countries, Argentina, Chile and Mexico

Technologic environment

Suzlon has been the pioneer in upgrading the market to global levels in terms of average turbine size and was the first to introduce the megawatt and multi-megawatt class wind turbine to the Indian market. Suzlon offers the widest range of wind turbines, from 600 kW to 2.1MW designed to suit the Indian wind regime.

The company continues to expand its technological capability since technology is central to wind market leadership. The focus is on overall life cycle costs and customers’ return on investment. In other words the company focuses on continued improvements in reliability, product, operation and maintenance cost and energy cost reductions.  It is the global leader in wind turbine generator research and development.

The Technology Organisation is home to applied research, product development and technical support. The full spectrum of expertise is covered, including mechanical design, aerodynamics, material science, electrical design and software development. Also in the recent years extra emphasis has been placed on project management, systems engineering, and certification.

Cultural Environment

Suzlon considers that the company’s specificities, its history, its background, its geographical spread and cultural diversity, and all factors that make Suzlon what it is today: A young dynamic company that grew in less than 15 years to become one of the leading companies in the wind business, a company that powers a greener tomorrow.

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With this in mind, the key words that the company focus on are:

Refreshing: In the sense that as a young company, it works to bring some fresh thinking and practices in an existing environment, as it believes that youngsters inspire and change the world they grow up in.

Respect: In the sense that as a multi-cultural company, It ought to be sensitive and respect not only the rules and regulations, but also all players and stakeholders in place it interacts with, internally and externally.

Renewable: In the sense that behaviour must be repeatable. It urges its employees that the ...

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