SWOT Analysis for the Mahal Palace Hotel, Mumbai

by chetanjathar2013 (student)

aj Mahal Palace, Mumbai opened in 1903, has created its unique history. It has been the perfect host for Maharaja’s and Princes to various Kings, Presidents, CEO’s and Entertainers.

The Hotel is an architectural wonder and brings together Moorish, Oriental and Florentine styles. The superb view of Arabian sea, the hotel has become a gracious landmark of Mumbai city, showcasing contemporary Indian influences along with beautiful vaulted Artistries like alabaster ceilings, onyx column’s, graceful archways, hand-woven silk carpets, crystal chandeliers, a magnificent art collection, an electric collection of cantilever stairway.

The Taj Mahal Palace has 565 rooms with 46 suits and 11 restaurants. The cost of construction of the hotel was £250,000 (£127 million today).

Restaurants

The Zodiac Grill
Wasabi by Morimoto
Golden Dragon
Masala Kraft
Souk
Shamiana
Sea Lounge
La Patisserie
Harbour Bar
Starboard
Aquarius

Palace Lounge

Business Centre

Fitness Centre

Taj Salon

Concierge

Leisure

Taj Luxury Yacht
The Elephanta Cruise
The Arabian Nights Fantasy Cruise
The Twilight Cruise
The Mumbai Harbour Cruise
Taj Luxury Shopping Boulevard
Taj Air

SWOT Analysis is a method for analyzing a business, its resources and its environment. It is useful technique for understanding your Strengths and Weaknesses, and for identifying Opportunities open to you and the Threats you face. In a business context, SWOT Analysis helps to carve a substantial niche in the market. SWOT Analysis was originated by Albert S. Humphrey in the year 1960.

SWOT refers to Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are often internal to the organization while Opportunities and Threats generally relate to external factors. SWOT Analysis is the foundation for evaluating the internal potential and limitations like Strengths and Weaknesses and the probable like Opportunities and Threats from the external environment. SWOT Analysis is also called SWOT matrix or IE (Internal External) Matrix.

SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates. An overview of four factors (S, W, O, T) is given below:

Strengths:

Strengths are the qualities that enable us to accomplish the organizations mission
Strengths can be tangible or intangible.
Strengths are the beneficial aspects of the organization or the capabilities of an organization which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.
Strengths refer to aspects of the business that adds value to the product.
Examples of organization strengths are huge financial resources, broad product line, no debt, committed employees, etc.

Weaknesses:

Weaknesses are limitations, faults or defects within the organization that will keep it from achieving its objectives.
It represents organizational aspects that negatively impact product and/or service value with regards to consumers or competitive environment.
It represents in internal capabilities that make organizations unable to achieve their goals or lose their competitive advantage.
Weaknesses in an organization may be depreciating machinery, insufficient research and development facilities, narrow product range, poor decision making, etc.
Examples of organizations weaknesses are huge debts, high employee turnover, complex decision making process, narrow product range, large wastage of raw materials, etc.