By reason of having the great fan base, ticket sales is also considered as
strength for Manchester United, as there is a big waiting list for passes for
every match, and with the new expanded arena, the income of ticket sales is bound to increase over the coming years. Nevertheless, this is not the sole source of income for Manchester United and products are still required to be taken into account as the major part of total revenue. Manchester United similarly possesses great distribution channels with numerous retail stores globally. This will be tremendously helpful when introducing new products. As these recognized connections are previously prepared, Manchester United have to guarantee that they are employing these channels to the full capability, and that these links for circulation can be employed to feedback data in addition to flow out of the products.
Weaknesses
The major weakness that has been identified based on their website is their
products and product variety. It is obvious that they have introduced a lot of
diverse products at numerous different occasions. There is an issue though whether the fans were consulted in this context. It seems that MU has introduced a broad variety of products from jerseys to Credit Cards. It has been recommended that the club has merely exploited the more noticeable income channels, and consequently money-wise it would be more valuable to perform more research in this field. The club evidently requires looking into their existing product collection and from this, they will be capable of situating their products, employing instruments like the Boston Matrix, and it will allow the club to recognize which of their products are thriving in the market. It is obvious that even though the present products are selling well, this is a field where there will constantly be a room for development, to suit their fans prerequisites in a lucrative manner for the club.
Another weakness for Manchester United is that currently, the club has been so
flourishing, and it is now working on such a huge level, there is a distressing
estimation that the club has now lost its origins, and it is no longer concerned
with the game of football, but all about proceeds. Unconstructive outlooks such as this can have a harmful effect on the fans. Even though providing Manchester
United carries on performing well, this may not bring about too much apprehension for the club, as it has global support, however, it is still required to be taken into account.
Opportunities
The key opportunity for Manchester United at the moment is the penetration to the American market. There is an opportunity in the proximate future to structure the coalition with one of the world's most well-off team in sports, the New York Yankees. This will signal enormous merchandise channels in America, and provide Manchester United the lead over all other Football teams in the American context, presenting their product to a new market. Even though there is a superior height of risk concerned in tendering their products over to the US, then entering the existing market, by reason of the coalition with the Yankees, this danger is condensed.
Threats Manchester United is in a very firm site, as they have no direct dangers from any players in the industry. There is a huge breach connecting Manchester United and the subsequent strongest competitor. Nonetheless, there are a number of dangers to Manchester United that has to be taken into account. A threat to Manchester United at present is the Change of leadership in the team. Manchester United is required to guarantee that this will not affect the sales of its merchandise. Another less direct threat to Manchester United is insufficient finances put into academies and junior football, from where prospective players would originate. Nonetheless, Manchester United has spent in a playing academy to teach potential football players.
Business Strategy
The foremost field of research that is required to be taken into account is the
whole new product development and research concerning Manchester United's existing product selection. This is required to be examined principally as if Manchester United requires guaranteeing that they are doing well in their present market prior to going into a new market. At first, Manchester United will require investigating into their existing product selection, however, with such broad variety of products, it is vital for Manchester United to assess which of their products are perforating well in the market.
Conclusion
Manchester United is in a very competitive spot at present, nonetheless they
require to be cautious that they are not getting self-satisfied and that they are
focusing on the market, and the requirements of their clients and followers. By
implementing the research into their markets, it will allow them to build up products for the clients, which will bring about sustained support from
the fans and success.