SWOT analysis of Manchester United Football Club

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Introduction

The football industry in UK is thriving and seemingly been successful in the pastvyears. This brought about the interest of this study on the UK football industryvas a viable business. For this study, the discussions will be based on the case ofvManchester United, one of the more famous and successful football clubs in thevcountry. The major information acquired in this study is taken from ManchestervUnited’s official website. Moreover, the data acquired from the website will be used as the basis and the analytical tool in examining the capacity of the company.

Analysis of the Company

The SWOT Analysis is possibly the most popular instrument utilized in strategic

planning and organizational problem solving. SWOT indicates the Strengths,

Weaknesses, Opportunities, and Threats of a firm. The derivation of the SWOT

contraction, nonetheless, is difficult to understand. Coyles and Gokey (2002)

affirmed that the Harvard Business School scholars were utilizing the notion in

the 1960s. On the contrary, Turner (2002) presents the growth of the SWOT Analysis perception. Regardless of its vague beginnings, SWOT Analysis is utilized for numerous functions and implemented to different units of examination.

Strengths

The major strength of Manchester United is their brand consciousness, Manchester United is exceptionally recognized globally, and if advertised as the national team with international sponsors. This consequently implies that any merchandise that they put in the market, with the team name and emblem will be immediately identified by their fans which could arrive to a million. Nevertheless, the team requires guaranteeing that they are still focused on what there fans and the consumers wish for. With such extensive identification, it may be appealing for Manchester United to employ a product leaning method to marketing, which may not possibly bring about their merchandise not doing as profitable as it could do.

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By reason of having the great fan base, ticket sales is also considered as

strength for Manchester United, as there is a big waiting list for passes for

every match, and with the new expanded arena, the income of ticket sales is bound to increase over the coming years. Nevertheless, this is not the sole source of income for Manchester United and products are still required to be taken into account as the major part of total revenue. Manchester United similarly possesses great distribution channels with numerous retail stores globally. This will be tremendously helpful when introducing new products. As ...

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