• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco SWOT Analysis

Extracts from this document...


´╗┐Tesco?s strengths are that they have a strategy which attracts customers this strategy is club card points. And offers like but one get one free attract customers. Tesco slogan attracts customers very well ?every little helps?. Many store open worldwide. They offer food and electrical goods. All Tesco have the same price and offers on. Tesco have recently diversified in delivery so customers can buy online. Tesco is a national company. Size- tesco has many branches around this is so they can provide more services for customers. Very large organisation. Set up all around the U.K now are becoming global. They can have more profits because they are worldwide. Also they have a good reputation. Also brand loyalty. The larger you are the more economies of scale you have. Strong senior management- good decisions, good reputation. Work force will be happy because they are good managers. More suppliers. Workers will be monitored. Flexible formats- tesco have flexible ways to let customers get hold of products such as online deliveries and a big store. Also flexible way to pay such as credit card, debit cards, cheques, cash checkouts. ...read more.


Threat of terrorist they will need good secretary and good insurance, also nature disasters. E.g. the earthquake in Japan. As they make their building abroad they will have to make sure they use sold brick and solid materials that are earthquake proof. There is lots of regulation when building new stores. The government has set lots of rules to set new store up. Eating out in the Uk- a lot more families are eating out and getting take away therefore that sales will go down in tesco people will start to spend less on their weekly shopping. As this trend continues sales in tesco will go down. This trend will get worse and worse as years go by. So this will be a threat for tesco. Business lifestyle people want be cooking that much and would prefer take outs. Premium- as people is getting more money they want to spend the money on top quality. Sales could decrease because people want more quality products. So they would go to wait rose and marks and Spencer. Planning permission- government have to agree if you can build a building. ...read more.


Complaints- Hygiene- NHS has had a lot of complaints due to their hygiene level. This was a news headline for bbc news in 2002. The complaint was: ?Two in five former NHS patients taking part in a survey say they spotted examples of poor hygiene in their hospital. And 15% said they rated the hospital as "generally dirty", and a quarter said that they got the impression that cleanliness was unimportant to staff. All of the observations were made during the last 12 months - during a government drive to boost hospital hygiene. Ministers now claim that every hospital has been inspected and comes up to "acceptable standards" of cleanliness. Fears about hospital hygiene have been increased by the rise in antibiotic resistant "super bugs". Hospital-acquired infections are estimated to cost the NHS many millions every year as sickly patients need extra treatment and longer stays. Each year, thousands of people die following such infections. One in ten of the former patients surveyed by NOP said they had picked up some kind of infection shortly after leaving hospital - the majority within a week. Those who had visited hospital more than once in the past year were asked if standards seemed to be improving. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Impact on Automobile Industry Due To Recession in India

    Bob McKenna, president of the Motor & Equipment Manufacturers Association, which represents some 400 suppliers, warned that without government action, auto suppliers will be forced to shutter facilities or close entire operations in March and April. "This would devastate the domestic auto industry and deepen the economic crisis," he said in a statement.

  2. Heinz Marketing. Swot, Pest And Five Forces Analysis.

    When there is a loose labor market it buyers market for employers and cause a wage decrease, thus Heinz would find it relatively easy to employ staff at a low wage rate. Social Factors Attitudes & Health Consciousness. People have become more health and weight conscious, Heinz have moved to meet these changes in consumer attitudes i.e.

  1. Marketing analysis of Marlboro cigarettes

    The advertisements of the Marlboro Red and the Marlboro Lights are the background color of the Marlboro Lights advertisements is golden. This is similar to the Yellow brand of the Marlboro Lights. Moreover, the Background of the Marlboro Red is red.

  2. Marketing Assignment - examples Tesco and Coca Cola

    This laws will apply to Tesco as they have personal information about their customers, if they have an account with them or a club card. ?We would like to reassure you that your personal details are safe with us and will never be released to companies outside the Tesco Group for their marketing purposes.

  1. How the NHS and Tesco Use Market Research

    research is when you collect research from inside of the business and External research is when you go outside of the business to collect information, Tesco will need to keep their Report on sales so they can tell what they?ve made or lost, they will also have to review previous market research so they can find ways to improve.

  2. This is a report on the international dimension of Costa Coffee and Coffee Aroma.

    But note that taste of the food is not the quality of the food. Coffee Aroma tries to provide the perfect quality food to improve their brand image and increase sales. Fulfils specifications The quality of a product is defined as whether it fulfills its stated and implied specifications.

  1. Marketing assignment - analysis of lastminute.com

    www.sabre.com (Lastminute.com website/sabre.com) Task 3 (a) Explain features of the products of your chosen company and how it prices them for its various destinations: The lastminute.com price match guarantees its promise that whenever consumer?s shop with the lastminute.com were getting the very best deals.

  2. McDonalds SWOT analysis

    Economic The economy is also important because if the country McDonalds are looking to invest in has a low GDP then they might have to compromise on the pricing and offers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work