The above chart compares the usability features of three contrasting websites, namely Amazon.co.uk, Directgov.uk and WWf.org.uk.

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Sam Campbell

Business Studies

Mr. Depledge. Unit 34. P2

                                       THE USABILITY FEATURES OF THREE CONTRASTING WEBSITES

The above chart compares the usability features of three contrasting websites, namely Amazon.co.uk, Directgov.uk and WWf.org.uk. The usability of a website is very important as it prevents customers leaving the website before they make a sale or provides the information they need.

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The chart above gives points for the different usability features of each website, going from 10points for an excellent rating to 1 point for a very poor rating (in my view).

The first usability feature is ‘first impressions’. A website should be visually appealing and professional as it reflects the company, its products and services. The website may be the first, and only, impression a potential customer receives of the company.

An attractive site is far more likely to generate a positive impression and keep visitors on the website once they arrive.

My first impressions of the ...

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