The company that I am doing my research on is Adams is a children's clothes store.

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Unit1: Business At Work

 

The company that I am doing my research on is Adams is a children’s clothes store. It objectives are to offer its customers with top of the range clothes and also to ensure the customer is satisfied by the way the employee approaches them and with the service offered. Adams other main objective is to make a profit so then that Adams will be able to put some of that money back into the business i.e. giving its staff a bonus at Christmas time or giving their staff a permanent pay rise they also could redo that store to keep it up with modern trends. Adams is one of the leading manufactures across the world with about 400 stores worldwide with 4,000 employees, which gives an annual turnover of £200 million  

 

What are the objectives of Adams

Providing a product. Adams gives its customers a product when they come to purchase their goods but when selling it is a service, which    in its self is important to make the customers come back and for their products to have a high quality.

Making a profit. Every business will want to make a profit in some way from a small sole trader to a large PLC such as Adams if Adams does not make a high enough profit shareholders might decide to stop investing in Adams which could mean that they will stop investing and Adams can run into financial difficulties

Increasing sales or Market share. Adams will want to keep on expanding their market share seeing as they will like to have less competitors than to have more sells because they will have more market share then any other rival.

Providing services to the community. The service that Adams produces to the community is by selling its clothes to its customers at a reasonable price.  

Surviving. Adams main priority is to survive seeing as if it does not survive in some stores it could mean that it would have to shut down which will lead to loss in profits and makes lots of people redundant and huge unemployment in that area.  

 

Fulfilling charitable or non-profit objectives Adams does participate in helping the local charities like save the children where Adams puts up money boxes for save the children. This is mainly due to that fact that its clothes are mainly aimed at children where there is a link between the two.    

 

Developing a skilled workforce a skilled workforce. By making sure that all Adams employees get the relevant training in helping customers and answering their quires towards a customer and they do this correctly then it is likely that the customers will come back so this way Adams will know if it is achieving its objectives.

How Does Adams Know If It’s Achieving Its Objectives  

 Adams has to evaluate its performance so that they can see where their strengths and weakness are and to see what they can do to improve the output of the business

Adams will find out whether its achieving its objectives by looking at past records this may include finical documents the detail that this documents will include are the sales Adams made, gross profit, net profit, and other important static’s they will then use these records and compare it to the current static’s to see where the strengths are. Another way which Adams uses is by evaluating its staff productivity by using a productivity sheet this will show how much that employee has managed to sell. Adams also has interviews with their employees to see how well they think they are doing a review of their progress. The other way that Adams see how they doing is by comparing their results to other Adams stores in nearby region this way they can see each other’s strengths and weakness and comparing to one another. Some of the pointer above will be used as Adams objectives for example developing a skilled workforce by making sure that all Adams employees get the relevant training in helping customers and answering their quires towards a customer and they do this correctly then it is likely that the customers will come back so this way Adams will know if it is achieving its objectives.

 

How successful Adams is meeting its objectives

Adams evaluates it performance is by meeting the stats set by the head office, which is based in Worcester for it day to day running then at the end of the month the results get passed back to them to evaluate to see if they have meet those targets and how they can improve them if they need to. They will also compare them to other Adams stores, which are near the Oxfordshire region, which will give them a better understanding of how well they are doing. This is a reason why Adams is successful at meeting its objectives by comparing to Adams stores and other competitors, as that is the only way a business can monitor how successful it is this is best reflected in the amount of profit they make. Adams also collects different information such as how different products are doing and the has to try and meet these performance figures as they have different targets each day for different products so if they meet these figures it should mean Adams across the country is doing well. The information is collected through a network which links all Adams stores together to the head office at Worchester where this data is transferred onto graphs with the targets and the actual performance of the product they also do this with the income of money and then make a break even graph to see how much profit they have generated. This proves Adams is successful at meeting all their objectives by analysing and comparing results.Having now found the above information the business is very successful at meeting its objectives as it has survived for so long, and it has become so well established.

   

 

At Adams, we work hard to support the community. As a business, we aim to help improve the quality of life for children and their families. This is demonstrated in our role as corporate sponsor for the Save the Children charity with money raised going towards helping children in the UK and fundraising for Our Lady's Hospital for Sick Children, a charity supported by our stores in Southern Ireland.

This is Adams value and belief seeing as developing a strong relationship with save the children provides Adams with a strong vehicle to motivate and mobilise its workforce whilst raising money for a very good cause. By incorporating fundraising activity within the new stores environment it has also proved to be an effective way of involving their customers. Adams gets it customers involved by selling badges based on popular hanna-barbera cartoon characters introduced, which generated huge support. For the second year running, a calendar drawing competition has drawn a tremendous response from local schools; winning entrants were included in a special Save the Children 2003 calendar. Such front-line fundraising generates huge funds and develops strong relationships with Adams' customer base and encourages loyalty. Since 1988 Adams has raised 1.3 million for save the children charity. This has given Adams seamless brand identity and for this Adams was given an award for Excellence in Corporate Community Investment.

Adams also supports a our lady’s hospital for sick children with cancer cystic fibrosis and every year has 100,000 child patients its was nominated by Adams stores in southern Ireland and has raised over €40,000 since 1999. Support of this kind is vital to provide the facilities and resources to combat the serious disorders, which can threaten all children.

"No brightness shines like
the light of hope in the
wide clear eyes of a child".

 

Voluntary- An organisation that would be a voluntary would be like a charity for example Oxfam, cancer research these are all voluntary so they work not to make a profit but to help the needy this might be regionally or abroad in third world countries

Public Sector- The public sector is owned by the government the money is collected by tax it includes things like schools, hospitals, etc. the amount invested back will depend on the government nobody can own shares in the public sector  

Sole Trader- This is somebody who sets up there own business for example a newsagents the owner makes all the decisions for that business. It first objective is to survive and from there to expand gradually or just to keep making high profits.

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Partnership- This is were a family or two friends might decide to set-up a business were they all equally share out the responsibilities and decisions the amount to set up a partner ship might range from 2-20 people, this might be Galpin and Solicitors or an electrical company between father and son.  

Private Limited Company- A private limited company is one that only sells its shares to friends, families and workers for the company this might be electrical company linnells or engineering people. There must be at least two shareholders, but there is no maximum number. Shares can ...

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