The focus of this business report is to show my understanding of the phases of the business life cycle. The main discussion is of the four phases in the life cycle and a second discussion

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Ben Hura

        Business report

Executive summary

The focus of this business report is to show my understanding of the phases of the business life cycle. The main discussion is of the four phases in the life cycle and a second discussion of the continuation phases of post maturity. The main four phases are the:

  1. The Establishment phase
  2. The Growth phase
  3. Maturity phase
  4. Post maturity phase

It is recommended that all businesses take advantage of the business phase life cycle chart or diagram as it is valuable for showing how the business is going.

     

        Establishment          Growth                    Maturity                 Post-Maturity             

Renewal  

         

 

   

          Steady State

Decline

                                                                                                Cessation

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Figure 1 is known as a Business Life Cycle Chart and illustrates the four phases of the business life cycle

  1. The Establishment phase

This phase is when the business is set up. A main goal during this time is to set a firm foundation for future growth and get the product out there for the retailers to see. Sales are often hard as customers stick to brand names usually. Costs are high through this time and the lack of income from sales doesn’t help. All your money seems to be going into advertising ...

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