The following report is giving a clear definition of personal selling methods and explaining how sales personnel do this and I shall give examples to help illustrate my explanations.

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Section 4 AO4

Personal selling methods

Rosie Lyon

The following report is giving a clear definition of personal selling methods and explaining how sales personnel do this and I shall give examples to help illustrate my explanations.

Appointments with customer  

Businesses which have appointments with customers are usually selling products or services which are specialised. An example of this would a kitchen business e.g. Omega kitchens. As each product they sell is bespoke to each individual customer appointments to discuss the product are essential. Having an appointment with a customer can help build a relationship between the sales person and the customer, also giving them a chance to go over in more detail about the job in hand. The sales representative for the business such as Omega kitchens must have excellent product knowledge to help the customer find what they are looking for. They would have had extensive training to understand the ins and outs of the business and what products they sell.

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Telephone use

Telephone use is very popular within a business as it is a quick and efficient way of communicating with customers and suppliers via the phone. Telesales businesses such as brokers e.g. Whistler technology, rely on phones to communicate with suppliers and customers on a regular basis. Ringing customers can save time visiting them and gives you more of a chance to speak for longer as there is the flexibility of being on the phone as you can do what you want from the comfort of your own home. Even though the internet is a large successful ...

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