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Introduction

Section 4 AO4 Personal selling methods Rosie Lyon The following report is giving a clear definition of personal selling methods and explaining how sales personnel do this and I shall give examples to help illustrate my explanations. Appointments with customer Businesses which have appointments with customers are usually selling products or services which are specialised. An example of this would a kitchen business e.g. Omega kitchens. As each product they sell is bespoke to each individual customer appointments to discuss the product are essential. Having an appointment with a customer can help build a relationship between the sales person and the customer, also giving them a chance to go over in more detail about the job in hand. ...read more.

Middle

Even though the internet is a large successful method of communication, speaking over the phone helps understand the tone of the voice of the customer, e.g. if the customer is unhappy with a product or service, they would prefer to receive an apology over the phone than via e-mail as most don't usually get read. After sales service After sales service is when businesses that usually sells products which need installing or insurance. An example would be a business which sells electrical appliances such as Comet; they sell products like washing machines which needs installation. Businesses such as Comet offer an after sales service by giving the customer free installation when they purchase the product from them. ...read more.

Conclusion

Confidence is necessary for this method of sale as it evolves personally having to go into other people's houses without them being aware before. Point of sale Point of sale is where the customer visits a business and a sale is made over the counter. This is usually when a customer requires a certain product or service which they already know they want, e.g. cigarettes as they require the customer to ask for what they want and the sales person gives them to the customer. Another example would be Blast Communications, a phone repair shop which also provides applications for phones. A point of sale at blast would be a customer coming in asking for a charger for a certain type of phone, the sales personnel would go get the charger if in stock and then sell it to the customer. ...read more.

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