They protect and are open to the public for over 350 historic houses, gardens and ancient monuments. They are also involved in the conservation of the wildlife environment and create a sustainable tourism.
Gaining competitive advantage
When a business is superior to one of its competitors in the department of profits, sales or brand image it will earn its status of having a competitive advantage. This is usually done by lowering costs or by creating a product/service that is unique that a customer will appreciate, enticing them to follow the organisation.
The National Trust can make sure to gain a competitive advantage by the following:
Competitive advantage -
Added Value – As The National Trust isn’t a profit making organisation the only thing that is vital to the organisation is how the value of the good things they are doing towards the animal wildlife and environment.
Total Quality Management – To ensure high standards in the protection of their gardens and monuments is the only service provided. Making sure that they achieve this the first time and is done right, every time will improve the business performance.
Training and Development of Staff – The National Trust will need to employ people who will provide skills that are essential for the style of work being performed. Failing do to so, will result more money being spent, which leads to more time being trained and decrease in efficiency of the good cause they provide.
Advertising, Sales techniques and Pricing – A large part of a business strategy is relied on advertising to increase awareness and sales. However, effective advertisement through donations on TV and internet are the ways were National Trust use to gain a competitive edge, against other competitors.
by
player2704 (student)
