Product
By the using planning when it comes to product what they can do at the restaurant is make sure the chef knows what needs to be cooked and when it needs to be cooked. If they have a plan about when to do it would not take time. At the restaurant what they also should do is try and start making the food from scratch rather than from frozen food. This would mean that the food is fresher rather than being frozen. This would mean that customers will be happy to come back for fresh food at the restaurant. Another problem was that the menu was simple and boring. The menu needed to be changed into something that customers would enjoy eating at the restaurant. The menu at the restaurant needed a change into something the customers would enjoy if they did that then the business would have happy customers as they would be willing to come when they find fresh food at the restaurant. The way they can monitor is by getting feedback from customers and asking about their opinions about the product. This will help restaurant to understand more about what type of products and how the customer would want it.
Management Style
The way that by planning the management style at the restaurant was that the staffs need to be more disciplined and make sure that they come at the right time and don’t come into the restaurant when it is suitable for them. If the staffs at the restaurant respect Mama Cherri and come on time when it is their shift then they will have a better organised structure for the staffs coming in. this will mean that there will be the right amount of staffs in the restaurant which will also mean that someone is always doing something.
By monitoring the way this is by making sure that the staffs are coming in on time and if they are not following the rules then Mama Cherri should be able to cut down their wages or even fire them if they are not be punctual. Being punctual and coming to the restaurant on time will mean that both staffs and customers are happy because staffs will be there to prepare food for the customers and take orders. This helps meet the objective “to increase the number of customers coming into the restaurant”.
Describe the role of Management in improving the performance of a selected business
I am now going to say how the role of management can help the selected business to be more effective.
Costs
The way the cost can be managed at the business is by making sure that the staff and the manager at Soul Food Shack keep track on how much money they are making and how they can reduce the cost that is going out the business. They can do this by moving to cheaper electricity suppliers. This will mean that they will not get a huge amount of electric bill by the end of the month. So if the restaurant does not do very well it will mean that they will still need to pay for the bills. So if they don’t have the money for this then it will mean that they will be in more and more debts. Also another way that cost could be kept down is by negotiating with suppliers about the products they have. If a business and supplier have a good relationship then they will be able to negotiate on the cost of the products they buy. However this also helps the business to gain more profits. This is because if the business buys product cheap from the suppliers but sells them for a higher price at the restaurant then and customers are buying then it will mean that they are making more profit.
Motivation
At the Soul Food Shack the staffs has to be motivated to enjoy the work they are doing to achieve the best result. The way management could have helped this is by letting the chef cook whatever he wishes to without the manager interfering and stop telling him about everything he should be making. The manager needs to trust the staffs on their own rather than follow them around and be with them telling them everything they should do. If the manager let the staffs at the restaurant do their jobs without telling them what to do all the time it would have help motivated the staffs and boast their confidence that they don’t need help at every stage when they are doing something. The manager should tell the staffs at the restaurant what they should be trying to aim at the end of the day. if the staffs are happy and relax at the restaurant and enjoy the atmosphere then it will help the business because when customers come into the restaurant and receive friendly and welcoming services they would come back to places where hospitality is there.
Co-ordination/Communication
The way co-ordination and communication helps the business is by making sure that all staffs at the business know what they are doing. Businesses need to work together to achieve the best result. So what they have to do for this is make sure that staffs at the restaurant are communicating with each other so they know what they are doing. Different staffs have to work together so that they achieve a better result. For example when working in the kitchen the chef cannot work by himself he will need assistant from another staff to help him this is because they will need to work together so they can work faster and so that the food is made quickly so that customers are not kept waiting. By doing this relationship between staffs will improve and customers are satisfied which will mean that more people will be coming into the business if they are happy with the services provided.
Sales
The way that the sales can be increased at the business by management is by making sure that people are aware of the restaurant. What they will have to do for this advertise the business in an effective way so that people are attracted to the restaurant and would want to go to the business. At Mama Cherri what the staffs had to do together is try and come up with more method of advertising for the business. This is because the restaurant is not advertised much so it makes it harder for the people to be aware of it which means that they do not get many customers at the restaurant. However, they way management can be used to increase the sales is by advertising in places where people will actually notice about the restaurant. These places can be billboards, shops windows, newspaper. This is because the chances are that more people will stop by too looking at the promotional material and would be aware. By advertising in newspaper will mean that a lot of people will know about the restaurant as a lot of people read the local newspaper.
Profit
To increase profit by management what will need to be done is made sure that the business look for cheaper suppliers. This will mean that they will be able to charge their product for higher price and whatever money that is left over after the suppliers are paid then the business can keep that as profit. What the manager will also have to do to make profit is increase the price of the food on the menu when prices of the products are increase. This will help the business to up to date with the costs that go up and down. Another thing manager at the restaurant or any other business can do to make profit is make sure that they have the right amount of staffs needed. This means that they will then not need to pay staffs for working when they are not needed. So it is important that the business have only number of staffs that are required for the days and weekends. Also if the business makes profit then everyone is happy. Employees will be the happiest as they will get a rise in their pay if the business is making profit which will mean they will be motivated to work harder which will also mean that they will be working better and this will help more customers to come to the business.
How Gordon Ramsey helped improve the Soul Food Shack
Staff
Gordon Ramsey had to do a couple of things to improve the way the staff worked in the Soul Food Shack. One of the things he did first is make sure all the staffs are disciplined. This is because in the restaurant staffs were coming in whenever they wanted to and didn’t have a fix time. They did this because they thought that the restaurant will not be busy or making money on that particular day. So what Gordon Ramsey told Mama Cherri to do is make rules for the staffs and make sure that they follow it. If however they still don’t follow the rules then she should not be soft with them and should fire them instead of cut down their wages if the staffs at the restaurant were not following the rules set by the manager. However another aspect what Gordon Ramsey solved was to motivate the staff. Brian one of the chef did not always come into the restaurant so Gordon Ramsey went round to his house to see why he does not come in. while he was there he told Brian to cook him something. Brain cooked meatballs what Gordon Ramsey was telling him is that he should go to the restaurant and cook but not as it is his job but instead as a passion and that way he would enjoy cooking at the restaurant and will come in. This helped Brian to be motivated.
Advertise
One of the major problems that Soul Food Shack faced is the problems about the way the business is being advertised. Gordon Ramsey solved these problems. The way he solved this problem is by telling Mama Cherri that she should advertise via radio, leaflets, flyers and newspaper. Momma Cherri had only two methods of advertising these are the Yellow Pages and the billboard that is on the wall in front of the restaurant which can only been seen by those who drive pass or walk past Mama Cherri’s restaurant. Mama Cherri followed Gordon Ramsey advice and then went out with him to give local people a free sample of her chicken. This would help the people in the local area be aware of what they can expect when they go to Mama Cherri Soul Food Shack.
Food
At the beginning food was a big problem at the restaurant the reason for this is because the roles of the staffs not were not accurate and employees did not really know who is doing what. Also because Mama Cherri used to be the only that cooked in the restaurant. However another problem with the food that was served at the restaurant is that the macaroni was kept frozen for 2 weeks before they were served to the customers. This meant that by then the taste of the food was gone. However, when Gordon Ramsey came to the restaurant he told Mama Cherri to make Brian the head chef because the food he made was made from fresh. He also taught them how to make fresh salad and how to present the food to the customers as if the food was presented in a good way it will make customers want to come back because the food is presented well and is good. So he taught them how to present the food together in bowls. He told them that customers would come back to the business if the food looks attractive. Another problem regarding the food at the restaurant was that it was frozen and cooked at home before it was brought to the restaurant. What Gordon Ramsey was to make sure that the food is always fresh and should be cooked in the restaurant so that it is quicker here and should be cooked by the just the head chef.
Organisation
One of the other problems that Soul Food Shack faced is staffs and their roles within the organisation. Most of the staffs at the restaurant did not know what they are doing. There were far too many staffs at the restaurant that were not really doing anything at the restaurant and still getting paid. What Gordon Ramsey did when he came into the restaurant is make Brian the head chef. He also told Mama Cherri that she should stay downstairs and greet all the customers. This is because Mama Cherri was a lively person who can keep people occupied. So by having someone downstairs to greet the customers would help customers to stay and wait while the food is being ready. By doing this it has helped the business because customers have someone to talk with rather than be alone. The way this has helped is that customers were feeling welcome rather than unwelcome because no one was there to greet them. Gordon Ramsey has also told Mama Cherri that she should trust the chef and leave him alone upstairs and do the cooking rather than hang around in the kitchen telling him what to do as this will not make him feel better if he has to be told to do everything. Another thing that Gordon Ramsey helped improve is tell Mama Cherri to get rid of some staffs that were doing nothing at the business. He also told Mama Cherri that there should be 2-3 waitress at the restaurant but wearing uniform so that customers could tell that the different.
Evaluate the role of Management in improving the business performance
I will now evaluate the role of management in improving the business performance at the Soul Food Shack.
At Mama Cherri the business has be improved with the help of Gordon Ramsey taking in charge and giving Mama Cherri advice about how to run a restaurant. The changes that have been made to the Soul Food Shack with the help of Gordon Ramsey advice is that the staff are more disciplined and organised. Before Gordon Ramsey came to the business staffs at the restaurant did not care when they came and how late they were. The manager Mama Cherri was not professional with them which meant they could everything their own way. So what Gordon Ramsey said was they have to be disciplined. This has helped the performance in the business now that the staffs were disciplined they respect the manager because they were on time which meant that the business will be getting to work and the staffs are aware of their responsibility. One of the main problems with one the staff was that Brian the head chef. He could not find a baby sitter which meant that he could not always come to the restaurant on time. So when Gordon Ramsey told Mama Cherri that she will need to be strict with the staffs and not get emotional it helped Brian to find a babysitter because Mama Cherri was acting like a manager made sure all staffs start to follow the rules. This has made a difference at the business it means that staff are on time which mean they can get to work and prepare for the customers coming to the restaurant and when they food is prepared well and customers are happy then they will be coming back to the restaurant which will help the business to make money and successful.
The restaurant has become successful after Gordon Ramsey came into the business and took in charge to show the staffs and the manager how to make a restaurant successful. This is because after Gordon Ramsey told Mama Cherri about how to be in professional terms with the staffs it has helped because they now respect her. Gordon Ramsey also changed the way the staffing structure was organised at the restaurant. By telling the manager to stay downstairs and greet the customers and allowing the staffs to work on their own and trust them on their own has helped because it has made the staffs at the restaurant to be motivated and trusted without having the manager in their face watching them how to work and what to do. This has helped because customers have got company downstairs and the staffs in the kitchen are happier without being told what to do constantly. This has helped the business because by making sure that staffs are happy they are working harder than ever.
Another aspect of the restaurant that has been improved and been successful after Gordon Ramsey visit is they way the food is being prepared and presented. Gordon Ramsey taught the staff how to change the way the food has been presented and how it should be cooked. This has made a lot of difference because customers were enjoying the food and more customers were coming back to the business. This has helped increase profits because the food is now fresh and good quality and has a good taste for customers to eat. The management role by Gordon Ramsey advice to Mama Cherri has helped the business in a lot of ways because the business is now getting more customers coming to the restaurant and they are making more profit.
