The Tesco story

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Matthew Avery

TESCO STORY – Case Study  

Tesco’s the biggest supermarket in the UK, earning just over £5,000 on average per minute and profits soring £120,000 a day !! Which makes this a very competitive business and hard for other supermarkets to be as anywhere near as on the same economic level as Tesco’s.  

Tesco Was founded in 1919 by its founder Jack Cohen, he worked on a stall in East London, he began to sell extra groceries and after a sale of £4 made £1. Now who would have thought that !!! Look at where he is now. It now has a whopping around 4,811 stores, 756 of which are express stores, with over 475,000 employees.

Although we hear a lot about Tesco’s being as amazing as it is and with its slogan “Every Little Helps” it’s not as helpful or amazing as many people say.

It’s main way of growing and becoming the largest supermarket in the UK since the 1990’s, is mainly due to the fact that Tesco’s helped the government by sponsoring many schemes and plans which they had. For example they gave 12 million pounds towards the millennium dome and set up the school vouchers scheme. They were so connected and contained and many words were placed in for example Terry lee the executive of Tesco’s was knighted simply due to Tony Blair putting in a “good word !”.

Moving swiftly on, not only does Tesco’s sell just groceries but has started to develop its product range further and further in the hope for more and more custom and higher overall profits. It has moved from only groceries now to; Consumer goods, Financial goods and its telecoms and Tesco Mobile service.  

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Tesco’s can also be no known as a bully in some eyes, Richard Kemp has proof of this and has had many running’s and bad experiences with Tesco.

“Tesco will get what they want and bully less influential groups and organisations, for example the council”.

  • Tesco has the money and “power” to fight for legal cases brought upon them and so can’t be stopped.

Tesco had so much control over the case then they denied the rights for MR Richard Kemp.

Another case, placing Tesco in the bad books was the building of its new branches ...

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