This is a plan to revamp Britain's tourist image and the 'Made in Britain' image. The plan will revolve around a new poster campaign that is mainly aimed at attracting a younger generation of visitors and foreign

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Marketing plan

Introduction

This is a plan to revamp Britain’s tourist image and the ‘Made in Britain’ image. The plan will revolve around a new poster campaign that is mainly aimed at attracting a younger generation of visitors and foreign business investors into Britain.

Britain still seems to have the stigma attached to it of being old fashioned and very traditional. This has somewhat changed over the years so I need to get across to our potential new visitors and foreign business investors that Britain is now an up and coming great place to visit and invest into.

Corporate and marketing objectives

The objective of this plan is to create a new image for Britain, which needs to attract an increased amount of younger generation visitors and an increased amount of foreign business investors.

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Marketing strategy

To achieve the objective of this plan I am going to design two different posters. One poster will be to demonstrate how fun and exciting Britain is now to attract a younger generation of visitors into Britain and the other poster will be to demonstrate to potential foreign business investors what we now have to offer them.

There could possibly be some issues that may deter these potential new visitors from Britain, they could be things like for example, the London bombing, Foot and Mouth and Mad Cow’s Disease. Unfortunately these ...

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