This business card has got a logo on it. The logo is coloured in the colour green and white. It has got side-by-side two leafs. Inside that there is like a pipe thing. On top of that it has got a hat. That is coloured in the colour white. The background is coloured in the colour white.
Good Points:
The good point’s about this business card is that it has got a logo of the company so people know what it is representing when they see it. The title on this business card makes it eye catching to me. So when other people see this it might interest them and they then can tell other people. It has got a address on it if it didn’t have a address on it then people won’t know were to go when they see this company’s information, if they are interested. It has a telephone number and e-mail address on it. It makes people know what is going on in their business. They can phone or e-mail the things they are interested and the operator or the person in charge will get back to them on their telephone number or their e-mail address depending on which one they used.
Bad Points:
The bad points on this business card are that the address is not laid out properly. It is set out in the left hand side. The company’s card is also not laminated. People can rip it up easily and chuck it on the floor and not be interested in it. They should have laminated it in the first place to make people be interested. The font of the typing is too small. It makes people come closer to it and see it.
Recommendations for future:
I would make sure that the address on the business card is set out in the proper way. I would laminate it and make people interested in what the company is running and make more people come to their store. I would make the font size bigger so people would not need to bend down to see what is on the business card.
Green House:
This business card is half the size of a hand. This business tells the customers the company name, address, telephone number and the persons name how runs it. This card has got no logo.
On the company name it has got a rose at the word “HOUSE” on the letter “O. The company name is coloured in the colour green. The word “GREEN HOUSE” is in capital letters.
This business card tells the customers that the business sells flowers. The customers know this because it gives many clues such as the rose. The word “TELEFLORIST” is in capital letters. This is written at the bottom right hand corner of the business card. On top of this there is a bird. The bird is coloured in the colour green. The background colour is coloured in the white and green.
Good Points:
The title on the card is bright and is spreaded out in the possible way. It makes more interested in what the company is selling and buying. The address is set out properly so people know where to go when they are lost in the outskirts of England. The important thing I think on the business card is that it tells the customer’s what they are selling in their own store. It has got a telephone number so their customer’s can contact them on their number.
Bad Points:
On it does not have a logo so people know what they are looking for when they see the company’s logo. It also has got one contact number. The more people ring in the more busy it is going to be and the more longer it will take to get throw to one person how is taking the phone calls.
Recommendations for future:
Choose one logo and put it on the business card (make sure it has got something to do with the company). Get a fax number, e-mail address so people can contact them. If the telephone number is busy they can fax it or e-mail it to the company rather then waiting till it is your turn to talk on the phone. Will you wait you could have fax or e-mailed the information you wanted to know.
Letters:
Description: NHS:
The letter is on A4 paper. It tells the client why they have wrote and telling some personal information that the client needed to know. It tells the client the company name, telephone number, fax number and website address. This information is underneath the company name.
It shows the client one logo. The logo is coloured in the colour black and white. The black colour has been blocked in a area. It is making the white colour stand out. The colour white is used in the company name. The company name is in capital letters.
The clients name and address is on the top left hand side of the letter. Above the clients name and address it has got a number. The number is “54232.” The background is a plain white colour.
Good Points:
The title of the letter is good because it standards out, so people can see it easily. The telephone number, fax number and website address are told by the company. If they got a problem or a compliant they can use these to talk to people. The company is open at long hours, so more people can come in at any time as they wish. It also explains why the letter is written. The company has got a logo for the company. They language used is easy to read and understand.
Bad Points:
The font of the writing is too small. It makes people come closer to make them see it. The letter has not been signed. It does not show how has written the letter.
Recommendations for future:
I would make the font size big so people can see it easily and they then won’t need to come closer to make them see it. I would make the writer sign the letter. The letter needs to have the persons name on it so the other person knows how has written it.
Dudley metropolitan borough Council:
This company have used A4 paper for to write a letter to their client. The company have told the client the company name, address, website address, telephone number and fax number.
On the company logo and company name is at the top right hand corner of the page. The company have used colours to represent the company. They have used green and blue colour to represent their company. The company information is on the top left hand corner of the page. They have used the colour blue to represent their companies information.
The clients name and address is at the bottom left hand side of the page. The licensing officers name and telephone number is below the company’s information. Underneath the licensing officers name and telephone number they have got the date. On the letter it has not got lots of writing. It has got only about twenty words on it.
Good Points:
The title shows what the company does and what it is named as. It also states the
telephone number, e-mail address, address, fax number and website address. It makes people know how to call when they need help, advice, and information etc. The logo is there. It shows the companies logo then people will now how owns the company. The letter is easy to understand and easy to read.
Bad Points:
The letter has not got that much writing on it. It does not fell the A4 paper up. It has not got a contact name, it is not made clear. The letter of the font size of the heading is too small. The name, address of the person the letter is going to in the wrong space.
Recommendations for future:
I would put some more writing on it to make the letter fell the A4 paper up and it will not waste space. I would make the contact name clear to let people know how has written it. I would make the font size of the heading bigger. I would put the name and address of the person the letter is going to in the above space and the main part of the letter under the company’s address.
First National:
The company first national has used A4 paper to tell the client information that the client need’s to know about. It tells the client the company name, address and customers care help line number.
It shows the client the company logo. The colours used for the logo are orange, green and blue. The company have coloured the word “first national” in blue. The company information is on the top left hand corner of the page. The date when it was typed has been shown on the page. The clients name and address is in capital. Underneath salutation the clients account number has been given. The letter ends with ‘ yours sincerely.’
Good Points:
The letter has got the logo. It makes it eye catching and colourful. The address is clear and is in capital letters. It also has got the company name to let people know the company’s name and what happens there. It says how has written the letter and it is easy to read. It has got the date on when it was typed up. The help line number is given for any help needed. The letter is easy to read.
Bad Points:
The company’s information on the top is too small. Put the writing of the letter down and make the writing large. The letter needs to be spaced out properly. The company’s address is not laid out properly. It is put in straight lines.
Recommendations for future:
I would set the address out properly and make the address font a bit bigger. Take the writing down and make the writing large. I would space the letter out properly so it looks better to the person the letter has been sent to. Make the writing on the top bigger and colourful.
Comparison: Letters:
Company1:
NHS
Company2:
First National
Company3:
Dudley Metropolitan Borough Council
Business Cards:
Company1:
Herbal King:
Company2:
R.N.A. Heating
Company3:
Green House
Letters: Comparison:
Now it’s time to talk about the three letters and their differences and similarities.
Differences:
On each of the letters they have a logo in a different font size and style. Dudley Metropolitan Borough Council and First National have used colour. First National has incorporated three colours. The three colours are purple, green and blue. Dudley Metropolitan has used two colours. The two colours are blue and green. The NHS has used a blocked area of black and making the white letters stand out. The font sizes of all the logos are different.
On the Dudley Metropolitan Borough Council the company’s information is on the top left hand side. Same with the first national their company’s information is on the top left hand side. On the NHS one it is on the right hand side of the document.
On the Dudley Metropolitan Borough Council and NHS they have got a personal reference number and on the First National it hasn’t got a personal reference number.
On NHS and First National the client’s address is at the left top hand side of the page and on the Dudley Metropolitan Borough Council it is on the bottom left hand side of the page.
On NHS and Dudley Metropolitan Borough Council they have got logo sponsors at the end and on the First National they haven’t got logos at the end of the letter.
Similarities:
On the three letters they have got logos at the top of the page. On the three business letters they have got the clients address showing whom the letter is going too. On the business letters the letter starts with the client’s name. NHS and Dudley Metropolitan Borough Council have got logo sponsors at the end of the letter. The three letters used colour.
Business Cards: Comparison:
I am now going to tell you about the three business cards and their differences and similarities.
Differences:
The Herbal King and R.N.A. Heating have got logos and the Green House hasn’t got a logo at all on its business card. It has used a rose representing a letter. On the Green House business card they have used several symbols such as instead of using words i.e. a picture of a telephone and then the number. They have used a bird carrying a telephone to represent teleflorist. R.N.A. Heating is the easiest to read and the Green House and Herbal King is the hard to read because the font size is easier to read than the others.
Similarities:
On the three business card’s the company’s name is in capital letters. The companies have used the card to represent their business. The three companies have used colour make their customers be interested in coming to their shop. Herbal King and R.N.A. Heating have got logos on their cards. On the Green House company and R.N.A Heating company the companies address is in the middle of the business card.
Conclusion:
The company letters usually have a logo, address, telephone number, fax number and a website address on them. At the start of a letter the letter starts with a salutation i.e. Dear and with an appropriate ending i.e. yours sincerely. The contact name or title is given i.e. exemption officer, licensing officer etc.
The business card shows all the information that a client needs to contact a business e.g. company name, address, telephone number, fax number, logo and website address.
Recommendations for future:
On the three business cards if they had laminated it or put plastic on to the card it would look better and stronger than the card. It would not get damaged so easily and worn out. If they put the information in different area it would look much better and easier to read.
References:
The essentials skills staff helped me at the start of my report. They gave me advice on how to write the report.
Bibliography:
The following were used:
- Three business cards: R.N.A.Heating, Herbal King and Green House
- Three letters: NHS, first national and Dudley Metropolitan Borough Council.
