Cadbury respond to their workers needs by abiding by the laws of the ‘Employment Laws Act’. Part of Cadbury’s business objective of ‘Sustainability’ is influenced by the stakeholder group of workers as they state one of their commitments is ‘Nurturing and Rewarding colleagues’. This means that they are committed to helping their workers grow within the organisation and that they will be rewarding them for the good work they do as well as giving them their regular wages.
Trade Unions
Trade Unions represent the interests of the employees who work for Cadbury. They want the employees to have higher wages and better working conditions. They have this point of view as it is their job to help the workers gain the rights they feel they are not receiving. They join together with the workers at Cadbury to help them take actions like protesting and striking. An example of this is when Cadbury started the planning of closing down one of their factories in Keynsham. Trade Unions joined up with the workers who were going to lose their jobs to help them to protest on the injustice of this decision.
Cadbury respond to the needs of Trade Unions by listening to their point of view and making changes where they feel it is necessary. This does not mean that Cadbury always make changed based on what Trade Unions want. An example of this is even after the Trade Unions joined with the workers to protest about the injustice of closing down their Keynsham factory, Cadbury did not cancel the closure of the factory as they felt this was not necessary. An objective of Cadbury’s which is influenced by Trade Union’s is ‘Sustainability’ with one of their commitments being ‘Nurturing and Rewarding colleagues, and embracing diversity.’ This means Cadbury want to make sure to treat workers fairly this is influenced by Trade Unions as they are representing the interests of the employees.
Suppliers
The supplier stakeholders want regular pay which is of good wage. They want this payment to be prompt and to be received on time. They would like Cadbury to make a reasonable contract with them which they both agree with. This contract should also be abided by both by them and by Cadbury. The suppliers need Cadbury to continue using them and to not change their market as they may rely completely on them for receiving their income an example of this may be if Cadbury had to change into a drinks company the farmers that produce Cocoa beans for them would lose out on a lot of money as they would have nobody buying their cocoa beans. Suppliers join forces with pressure groups when they feel that they are not being treated fairly. An example of this may be if the suppliers were to link with the charity Oxfam who work with farmers across the world who are not receiving the correct amount of money for the work they are doing (Fairtrade) Oxfam would pressurise Cadbury to start paying the farmers the correct amount money. So therefore pressure groups also have an effect on Suppliers.
Cadbury respond to this need by creating the Cadbury Cocoa Partnership. This ensures that Ghana who provide them with 90% of their cocoa receive the right amount of money they deserve and makes sure that child slavery is not taking place in Ghana. Cadbury’s objective of ‘Sustainability’ is partly influenced by suppliers as their commitment is ‘Ensuring ethical and sustainable sourcing including the Cadbury Cocoa Partnership to support farmers and their communities’. This shows that Cadbury do have an interest in their suppliers rights and have made an objective to meet their needs.
Pressure Groups
Pressure Groups want to reduce global warming and they want individual people and companies like Cadbury to support them and follow what they want. An example of a Pressure Group who would want this is Greenpeace. Greenpeace would want Cadbury to cut down on the carbon, packaging, and water they use. They would also like Cadbury to encourage their customers to recycle their packaging to help towards reducing global warming. Pressure Groups have this point of view because
Cadbury respond by creating the ‘Purple Goes Green Campaign’ which is a campaign helping their company tackle climate change and reduce global warming. To meet the needs of Pressure Group’s Cadbury have made an objective of ‘Sustainability’ where one of their commitments is ‘Cutting carbon, packaging, and water use as part of our Purple Goes Green Campaign’. One way in which Cadbury has fulfilled this objective is by cutting down on the packaging they use on their products.
Shareholders
Shareholders want high dividends which is the money they receive, in orders for them to receive high dividends Cadbury need to be making a high profit from the products they are selling. Shareholders have this point of view as they have paid their own money to buy shares in the company and would like to receive the high dividends they deserve for buying shares in the company.
Cadburys respond to this need in many ways such as releasing new products hoping they will make high profits, stopping the selling of products that are not making profit, advertising their products in a bid to gain awareness of their products so more people will buy them. Cadbury cannot just increase the prices of their products to increase their profit as this could result in a loss of sales so therefore they have to use other techniques to do this. An objective Cadbury have made in response to the needs of Shareholders is ‘Reduction in costs and improved efficiency’. Cadbury think that by reducing their costs and improving their efficiency they will be much more profitable. If they become more profitable they will be able to offer higher dividends to their Shareholders.
Government
The Government want Cadbury to be a successful business. They would like them to provide jobs for people like factory work. They would also like Cadbury to make sure they pay their taxes as a business. They would particularly like Cadbury to make products which are safe for people to eat and that will not put people at risk. They have this point of view as it is their job to take responsibility in looking after the welfare of society including their health. The laws that the UK government would want Cadbury to follow are ‘Sales of Goods Act’ and most importantly ‘Food Hygiene Regulations’. The government would want Cadbury to follow the Food Hygiene Regulations to make sure the confectionery products are safe to be eaten by customers and that they are being made in a safe, hygienic environment. Another reason for the Government caring about this is that if everybody was to eat unsafe products they would have to pay for the treatment of the people who are affected (National Health Service). An example of Cadbury’s products being unsafe is the salmonella crises where Cadbury’s products were found to have salmonella poisoning. Thirty people were affected and the Health Protection Agency had to sentence Cadbury on behalf of the government.
Cadbury respond to the needs of the government by acting immediately when they find out that something is wrong with their products. For example when Cadbury were aware of the Salmonella crises they spent £30million on making sure that the products were removed and that nobody would be at risk. Cadbury have made the objective of Sustainability to meet the needs of the Government. One of their commitments within this objective is ‘Prioritising quality and safety’ which is about them insuring that their chocolate is safe to be eaten. This meets the Governments needs as they want Cadburys products to be safe.
