Unit 4 D1 Evaluate the appropriateness of business information used to make strategic decisions

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D1- Evaluate the appropriateness of business information used to make strategic decisions

This report will evaluate the appropriateness of business information used to make strategic decision. This will be based upon marketing and finance. It will also state how the marketing and finance team actually do their research and what they do with it in


Tesco PLC uses  requires information for marketing, this is because it will help the marketing department to enhance techniques that will encourage to catch their consumers’ attention and also making them want to purchase the product that they might not need it, they use the information that they have collected to introduce new marketing techniques.

Marketing will all occur in the marketing department in the headquarters of an organisation, the marketing team markets all the promotional tactics and research and also analyses. Marketing information will contain things such as budgets, when promotions are taking place, customer’s opinions, trends and fashion trends in the market etc.

The advantage of having marketing team in the organisation is that they are able to check and also research which kinds of promotional and advertisement tactics they will have to use in order to attract all consumers and ethical groups in the different geographical areas they operate in the advantage. Marketing team in the headquarters makes marketing decisions that they will be portrayed across all the stores. For example, large supermarkets such as Tesco plc, asda, Sainsbury etc. will not make their own offers in each store without a marketing team. This indicates that the advantage of this is that it will encourage the same prices and offers in every store everywhere, so nobody will have to travel to different supermarkets because they have an offer that the other supermarket doesn’t

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The disadvantage of having the marketing team based in the headquarters is that they might not be able to attract the minority groups, because the offers may be irrelevant to them, an example of this is if the marketing team has a promotion on ham/bacon it will be irrelevant to vegetarians as they don’t have meat, it will also be irrelevant to Muslim as they are not allowed to eat it, another disadvantage of marketing is that they don’t collect market data through the customers but resources so they won’t know what their customers actually want and require  

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