Unit 4 P7 Outline electronic methods and non-electronic method for communicating business information using examples from different types of audience
P7: outline electronic methods and non-electronic method for communicating business information using examples from different types of audience
This report is going to outline electronic methods and non-electronic method for communicating business information using examples from different types of audience.
Non- electronic methods:
Letters- this non-electrical method would be used in Tesco plc to reach high standard of communication as people outside the organisation such as customers, would judge how the organisation by how the letter is written. Letters have to be clear and understandable if the letter is about instructions. Letters could also give rise to legal liability for example it was an acceptance of business letter.
Memorandum- also called “memos” this non-electrical method would be used in Tesco plc to communicate between different departments within the same organisation. The information of a memo is usually smaller than a business letter and normally targets one particular subject in the organisation for employees such as sales assistant should increase sales in a year. This indicates that memos give small information in different department inside the organisation.
Faxes-this non-electrical method would be used inside Tesco plc’s organisation as this will allow them to communicate information to people in offices. This is now used less frequently but still is used in business organisation to communicate with other in offices. A fax is a scanned document that is sent through telephone line to a recipient. Tesco plc can use faxes to send document quickly if only a hard copy is available for example such as a signed contract for suppliers.
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Invoice- this is a bill left by the seller of goods and service. A typical invoice is the quality of each item, the price, service description or a contact address for payment. This legal document can be used as evidence of debt; this would not be used in Tesco plc this is because they are more likely to purchase items from suppliers, so suppliers are most likely to send invoice to retailers then retailer sending invoices to others. But however sometimes the seller cannot collect on a bill immediately; this means that the supplier will send another invoice as reminder to Tesco plc. This indicates that using invoice to communicate with buyer to pay their bill from supplier.
Flowchart- this non-electronically method is a diagram that would be used in an organisation set out to shows activities needed to complete a project. For example this is a flowchart to show how the Tesco plc website works
This shows how one activity may depend on the outcome of another on the flow chart. This would be targeted to staffs such as labour workers in the company, to help them give information on how each activity works and what are the outcomes.
Publicity material- Tesco plc uses publicity materials as they all carry certain essential qualities for example publicity materials such as leaflets, postcards, flyers etc. providing information and notifying certain things such as events, charities etc. These materials must have an eye-catching design so that people would find these publicity materials appealing to them. This is will help Tesco plc improve or promote a corporate image or activity in their organisation.
The internet and WAP- the internet has many way of communicating by giving people access to free web based email accounts, allowing companies and individual to disseminate information through website and blogs, Tesco plc has an online super market and a website about information about the company and what they want to achieve and plan in future.
Touch screen- there are apps that people are able to download on to their touch screen devices, for example there is a Tesco apps that people are able to download on their touch screen devices. For example Tesco has many apps such as the “Tesco grocery app” this allows customers to See all the special offers that Tesco is providing, allows customers to Shop quickly from customers favourites items, customers can securely check out on their devices and make changes to existing orders. This is downloadable on touch screen devices and others devices.
Video-conferencing –would be likely to be used for important meeting from one place from another place thorough a webcam. This allows companies such as Tesco plc to communicate from one country to another. For example Tesco plc has stores in 12 countries across Asia, Europe and North America. So having video conferences is essential to Tesco plc as they will need to communicate with each store, about how well it is going or future plans.
Computer- these are essential to modern business such as Tesco plc as this will enable them to use software to communicate with others quicker, such as using emailing customer and employees about offers or changes. Computer can also be used for creating multimedia presentation, websites, instant messaging and using newer ways of using the computer with social network like “Facebook” and “twitter” also supplier communication database for sales information about clubcard holders, performance analysis.
DVD- are used in organisation to demonstrate things to people such as new employees for example Tesco plc might have a DVD specifically for new employees about safety, how to talk to customers, what to do when you are entering a designated area behind the store etc. this is indicates that DVD’s would be more likely to be used in to easily demonstrate some main topics and rules that the employees most follow.
Mobile phone- This would be essential for Tesco plc for internal and external uses to communicate with customer and employee. For example Tesco plc can send text messages to their employees about changes in the time table, changes of stations etc. Tesco plc can send text messages to customers about their delivery they have ordered online. This indicate that mobile communication can be used both was to communicate with people about different information.
In conclusion non-electronic and electronic communication works well in communicating with business information to people outside and inside the business environment. But each of these aspects has its disadvantages and as advantages to communicate with the people for example non electronic communicate such as letters, faxes, memos, Publicity material, flow charts and invoice. This enables to communicate with many specific people that the organisation wants to communicate in the organisation and outside the organisation. Electronic communication will allow business to do the similar things as non-electronic methods for example mobile phones to communicate with external and internal customers.