• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Venetian Ices Ltd is a Private Limited Company which began trading in London in 1948.

Extracts from this document...

Introduction

Report 1 Venetian Ices Ltd Introduction Venetian Ices Ltd is a Private Limited Company which began trading in London in 1948. At this point in time the company was owned by Toni Seghini who came to London from Italy. It was the Italians that had the reputation for producing superb ice cream and Toni wanted to bring their success to London. His ice cream business soon became successful and expanded, increasing its market share. Business activity Venetian Ices Ltd intends to run a successful business and provide a sound product to the consumer. They are also exploring the idea that there is a business opportunity in franchising ice cream parlours. They are a Private Limited Company who have a moral duty to provide their shareholders with a good return on their investment. Business functions to be addressed in this unit The theoretical issues that will be addressed in subsequent tasks will include. Organisational structures, aims and objectives of the business, and, internal and external constraints to the business. Research To aid me in my investigation I will need to gather information from a number of sources, these sources will be other ice cream businesses. ...read more.

Middle

The pre-reading material helped me by giving me an initial insight into the organisation of the business. Aims and Objectives The aims of Venetian Ices Ltd could be to, increase/make a profit, to expand, to improve the awareness of their product, to fight competition, and possibly most importantly, to survive. The objectives which will help Venetian Ices Ltd to achieve these aims will include: - To increase their market share, to increase the number of shops at which their ice cream is available, to increase the amount of ice cream that is produced. These objectives will help Venetian Ices Ltd to meet their aim to expand. If Venetian Ices Ltd were to increase turnover and to reduce their costs, then this would help them to achieve their aim to increase or make a profit. If Venetian Ices Limited were to price their products more competitively then this would be an objective that would help them to achieve their aim to fight competition. If Venetian Ices Ltd were to increase the amount of advertising they do, or to improve their marketing strategy, or to launch a marketing campaign. ...read more.

Conclusion

This to either solely distribute Hagen Daz ice cream or to lose the custom of Hagen Daz. Naturally the distribution network decided to solely distribute Hagen Daz ice cream. This constraint was beyond the control of Ben & Jerry's and they had to work around it. Constraints on decision-making Venetian Ices Ltd could experience constraints on decision-making. This would mean that they could not make a particular decision in complete freedom and without restriction. This can in some ways make the decision process easier by eliminating some possible decisions. Internal constraints A possible internal constraint to Venetian Ices Ltd could be that there is a lack of communication between departments. One possible affect of this could be that the production process was slowed down. Internal constraints can usually be overcome. To overcome this particular problem Venetian Ices Ltd could install a telephone line between the production room and certain manager's offices. Most of my information for this task has come from the BBC video documentary 'Ice Cream Wars', along with my existing Business Studies knowledge. The documentary has helped me by giving me an insight into the competitive ice cream market. Venetian Ices Ltd Unit 5 Ross Mckinney ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    PLC's do not have a strong communication links between their shareholders and employees because they have a large organisation. So this means that information has to travel through a certain amount of people before getting to the owner. So if there was a complaint from a Tesco store.

  2. Ao1 : aims and objectives

    It details the names of partners, how much capital each is investing, how the profits and losses will be shared amongst the partners, the duties of each partner, the procedures for admitting new partners and for partners leaving. Advantages in being in a partnership include: * There is somebody to

  1. Analysis of The Cadbury company.

    Administration and IT support The Administration and IT support department helps the rest of the business run smoothly. Some of the things they deal with are: * Clerical work (collecting and distributing mail, keeping records, organizing meetings and responding to enquiries.)

  2. of the trading and profit and loss account and the balance sheet of Alumwell ...

    Reserves (retained profits) The business will work out all the expense they need to pay, they will pay all of them and they will keep the profit which is made. Alumwell Motor's will buy new equipment from the profit they make or the business will expand their business because they

  1. Analysis of The Cadbury company.

    As the business became larger, a formal management structure was introduced and a work committee was established to discuss all matters. By 1918 they had elected democratic Work Councils, one for men and another for women. In 1965 the two councils merged.

  2. Associated Industries Limited also known as AINLIM is one of the larger trading companies ...

    So understanding changes in this area can be crucial. It is very important that such factors as changes can impact purchasing behaviour, consumer attitudes to your product and industry (environmental issues, the role of women in society, attitudes to health, attitudes to wealth, attitudes to age [children, the elderly, etc.])

  1. The organisation I am going to investigate is the Kingsway Hall Hotel in Covent ...

    Validation of data is particularly important as there is no staff control. Hotels encourage online bookings as the staff save a lot of time. However, on the other hand, online booking can be impersonal and sometimes unhelpful if the website is poorly designed, but Kingsway hall's website has been adjusted over the past year.

  2. Businesses and taxation

    Business owners are responsible for deducting tax and Class 1 National Insurance contributions from their employees' pay and declaring it to the Inland Revenue. In addition the employer is responsible for payment of Class 1 employers' National Insurance contributions. Self employed people must pay Class 2 National Insurance contributions.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work