• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

Extracts from this document...

Introduction

Virgin Atlantic Aims and objectives Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers. They also have many objectives that will help them reach their final aim. ...read more.

Middle

Their mission statement can also be one of their aims, as like any big business they want to make a profit to keep their shareholders happy so they will still invest and therefore they can still expand. This meaning that they could then expand to improve their customer service so that they are the best or try to improve routes and expand existing routes and target markets the last time that Virgin Atlantic expanded was back in 1998 when it opened its clubhouse in the airport at Gatwick. This is all related back to the aims and objects as well as the smart target. ...read more.

Conclusion

This is a special agency which tracks data and then calculated the effect of their adverts against their revenue and then told them their return on investment. They also measure their success by hoe many ad searches they have had and to date they have had approximately 700,000 + on Google and more than 100,000 hits on their website and when their TV ad was launched the virgin name then increased by 500% and as a result of this their rating of Virgin Atlantic as an airline for business and leisure is now the highest it has ever been. This graph shows their total profit up to 2001. This shows how many passengers they have carried round the world to various destinations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Microsoft Case Study. Objectives, structure and marketing.

    Mass & Niche Marketing Mass marketing is basically creating product which is universal and appeals everybody. Brand name is used for the product name rather than a new. E.g. of this could be Coco Cola because it's a brand as well as the name for their fizzy drink.

  2. Virgin Atlantic PESTLE analysis.

    However this is not necessarily Virgin Atlantic Expansion plans will affect Virgin Atlantic as if they wish to expand they will then have to pay more out to their employees. For example this year Virgin Atlantic has said over the next 18 months they are going to hire around 1500 new member of staff.

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    * A decline in the economy. Positive influences: * The fast progression of technology helping bring down the cost of operation and giving a competitive advantage. * Peoples increase in positive attitude towards getting more health and fit. * The change for life campaign put in place to get people more active and eating healthier.

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    In order to get the good solution to the research problem the case study approach can be considered as the best method because the solution for the research problem is always associated with the case studies. While selecting the particular case studies there is a necessity of having the minimum

  1. How Evans Enterprise party and wedding planners could use IT to help manage their ...

    Software on a computer includes the computers operating system and all the programs that run on it. The operating system is the most important type of system software in a computer system. A user cannot run Minimum requirements Operating system RAM CPU HDD Space Windows XP 64 MB 233 MHz

  2. Evaluate of your own development as a result of your work placement.

    Whilst at BP I worked very closely within my team. I worked with the GWO team which was spread amongst many countries. Over the weeks I presented to them, asked questions and completed jobs for them. The team working skill is very important amongst every job and therefore the skills I got here can be used in the future.

  1. Tesco's Aims - SMART and PESTLE analysis.

    Measurable ? A business must make it possible to measure when an objective a goal that had previously been set has been achieved or not. Agreed - Each candidate that is involved with setting up and meeting targets should all agree that the target is reasonable.

  2. Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

    Their knowledge of the company can use its own improvement. Vehicle development is a better organizing the transport of passengers and reduces costs. These devices are becoming increasingly comfortable tourists. This is very important during the long trips. All scientific and technical innovations not only speed up the work, making

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work