2. Used in departmental stores such as-: Shopper’s Stop, Ritu Wear.
Elements of Design
Visual merchandising's main purpose is to attract and engage customers to sell products. Color, lighting, texture and order are design elements required for successful visual merchandising to display products and merchandise, set a scene and elicit emotional and physiological responses.
Merchandise is arranged neatly and attractively, in a clean environment, with large, clear signage that communicates product, brand and price, communicates successfully with the customer. Colors, lighting, textural elements and arrangement to tell a story or set a scene enhance the communication in ways that entice the customer on deeper levels, creating a lasting impression and encouraging purchase.
Mass Display
Mass display is a visual merchandising technique that groups a large quantity of merchandise together in one place to attract attention to it. Stacking a limited supply of 500 boxes of specialty merchandise together in one place creates a sense of urgency to buy in customers and passersby. The location of the mass display is important to the success of the sale, with placements in high-traffic aisles, at the front of the store near registers, or near similar items, gives higher visibility and sells more than a display in the back of the store or in an unused corner.
Technology Display
An increasingly popular visual merchandising technique is technology display, using video, digital graphics, and music and sound to display merchandise. Colorful graphics, engaging videography, popular music combine with electronic display on flat screen viewers, large and small, to get customers' attention and create instant emotion and desire for the merchandise. Technology display is an accelerated way to show customers the product, how it's used and why they want it. Another advantage of technology display in visual merchandising is that it takes up a small amount of physical space compared with other forms of merchandising that use products and props to tell a story and influence customer sales.
So why is training so vital with in a Company?
Many managers express frustration about the mistakes their employees make while trying to complete work projects. These mistakes can cause missed deadlines, and incur extra cost to correct problems. This situation is generally the result of poor employee training. It’s no secret that most companies are employing fewer employees. However, the amount of work has remained the same and perhaps even increased. Therefore, most workplaces are staffed with employees taking over multiple responsibilities. Most of these responsibilities they have never been trained to handle properly. This is a problem that an effective manager must recognize and correct in their office.
Properly training your employees will help you ensure the project is finished correctly. Also, the time you take to train your staff will engage and motivate them. Training builds confidence. Employees that are trained take on projects with more gusto and vigour simply because they know how to do it right. They are no longer guessing on how to do the assignment, or afraid to ask questions for fear they will lose their jobs if they do it wrong. By training them you are making your company, your department, your employees, and yourself look great. Projects will now be completed correctly and on time.
So what is the best way to train employees and what methods are best suited to different businesses and why?
Make sure the employee is trained properly to do the task. This is especially important if the employee has never performed the task before. Walk the employee through the process of completing the project. Explain what the employee will have at the end and describe what the task should accomplish. Give the names of the key players the employee should get in contact with during the various stages of the project to obtain specific pieces of information. If you are working in a fast paced business environment for example McDonald’s this sort of training is vital to success.
If a project is being conducted by a team. Give one employee the authority over the other team members. Be cautious as to who you pick as the team leader. Make sure it’s someone who is responsible and has demonstrated strong leadership skills. You don’t want to cause employee conflict simply by choosing the wrong person. This method of training is more suitable to a business such as Apple. This method of training allows you to see your staff’s leadership skills and encourages a brainstorming environment for ideas.
Make your expectations clear and build your employee’s confidence. Many employees will complain about getting more responsibilities at work. However, it is one of the best ways to keep employees engaged in their jobs. The last thing you want as a manager is to have an employee that has become stagnated in their position. They will soon drag their feet throughout your office with little motivation and almost zero aggressiveness. For any business it is extremely vital to keep staff motivated. One un happy member of staff can turn into a whole team of un happy staff.
Encourage your employees to conduct whatever research is necessary so the project information is up-to-date with current trends. Direct them as to how to gather relevant information for your industry. In business like Go Compare and Heart FM creditable, reliable and accurate information is a fundamental part of their businesses as the wrong information in their lines of industry would prove extremely costly.
If the employee will be required to purchase items for the project. Provide him or her with a designated spend limit. This can prevent delays on the project because the employee will not have to keep coming back asking for approval.
Hold the employee accountable. This means during the process of the project set several dates for the employee to provide progress reports. This will allow you to correct situations where the employee has gotten off track. This will give you assurance that the project will be finished on time and accurately.
Ensure that your employee has fully accepted the project. The employee must own the project. This means they fully accept the responsibility. A verbal recognition from your employee that the success of the project is dependent on them is the best way to know they own it.
When the project is complete, evaluate the employee’s work. Give constructive feedback, this includes giving any areas of improvement for future. Be sensitive to the employee’s feelings and understand that a good employee wants to do well at their job. In addition, don’t forget to re-cap all the things the employee did correctly. Stress these positives in ways that will build the employee’s willingness to do the same type of project again in the future.
The last important step of training your employees is to reward them. Many managers do not understand the importance of rewarding their staff. Rewards go a long way toward invigorating a team that has worked very hard before they start another difficult project. Many projects can go on for several months or even a couple of years. It’s a good idea to schedule a few smaller rewards after an employee or team completes various stages of an exceptionally long projects. When the project is complete give a much larger victory celebration.