What is Market Planning

Authors Avatar by serhad1234hotmailcouk (student)

What is Market Planning?

Marketing planning is all about fixing objectives and goals for a business and making clear plans to achieve these goals. The process of marketing planning involves

  • A PESTLE audit
  • A SWOT analysis
  • Setting smart objectives
  • Determining strategies and tactics
  • Implementing strategies and tactics
  • Evaluate the effectiveness of marketing

During marketing planning process, businesses have to follow the PESTLE plan in order to reach their goals and purposes.

PESTLE stands for political economic and social technology legal and environmental influences

Political – this refers the extent at which the government takes action in in an economic situation, this could be during the recession. Business at that stage need to identify what they can do to reduce threat to their business out how they can make the most out of the situation


The economy of a place where a business operates can always affect the business whether it is abroad or nationally. When the economy in that place is affected by recession or prosperity, the business is also affected by these factors. So to face them, a business needs to take action and make plan to stay out of troubles.

Join now!


This is more about the values and the beliefs of a country, these factor give useful information to businesses when they are trying provide services abroad for example. Some of these information include: incomes, gender and ethnicity.


We go through Technic development at least every months, and most of these new technology affects businesses. E-commerce is one of the ways in which technology has affected business. Thanks to technology, businesses are much more developed in modern days.


Legal development has always affected business and is continuing to do so, for example things like the ...

This is a preview of the whole essay